Beautiful Logo Color Schemes and 43+ Unique Ideas 2024

A beautiful, impressive logo not only attracts attention but also effectively conveys the message and core values ​​of the brand. And the important factor contributing to creating a successful logo is color coordination. The right logo color coordination will help your logo become unique, impressive and memorable in the minds of customers. Join SaDesign to refer to the following beautiful logo color coordination to create a unique logo that suits your brand.

1. Meaning of logo color

Colors are not just eye-catching colors, they also carry their own meanings, emotions and messages. Choosing the right logo color for your industry, target audience, culture and brand identity is extremely important. Specifically, logo colors carry the following meanings:

1.1 Cultural connection

Using color is an effective way to express brand meaning. For businesses, it is especially important to pay attention to the details of the logo to suit the market and customers.

1.2. Aesthetic

Logo color also shows the brand style, helping to increase the level of recognition when combining logo colors appropriately. Suitable colors help brands express aesthetics and attract customers.

1.3. Related to the evolutionary process

Color is a way to help us identify the development of brands and technology. In the 1800s, logos were simply drawings or symbols to illustrate and decorate with extremely simple designs.

By 1800 - 1900, logos developed further with various shapes, details, and sizes. Especially in the period of 1900 - 1930, with the development of industry and color printing technology, logos were used more widely.

1930 - 1980, the CMYK color system was born to help communicate brands effectively with logo color matching principles still applied today.

2. Secrets to beautiful and impressive logo color combinations

Logo color schemes are not just random selections of your favorite colors. To create an attractive logo that effectively conveys your brand message, you need to master the following tips:

2.1. Understand the role of color

Color plays an important role in attracting attention, evoking emotions, and creating first impressions of a brand. It can influence customer behavior, feelings, and purchasing decisions. 

Understanding the role of color will help you orient your color choices to match your brand goals and messages. Similar to color, beautiful logo color combinations also help improve the quality of products, as well as support the coordination of visual focus for logos.

2.2. Understanding color properties

Each color has its own properties, affecting the user's emotions, specifically:

Warm colors (red, orange, yellow...) create a strong, dynamic feeling.

Cool colors (blue, green...) create a feeling of relaxation and peace.

Neutral colors: Often used as a background and combined with colors to create brighter accents. The message conveyed by neutral colors will be affected by the surrounding colors.

Understanding the properties of each color will help you combine colors harmoniously, creating balance and impression for the logo.

2.3. Color hierarchy

In a logo design, colors do not just appear simply, but they are also arranged in a hierarchy, creating highlights and prominence for the logo:

Primary colors: Red, yellow and blue, these are 3 indispensable color pigments to create different color combinations.

Secondary colors: Green, orange and purple can be formed by combining primary colors.

Tertiary Colors: Red-orange, yellow-orange, green and yellow-green, red-violet, blue-violet. These are the result of mixing a primary color with a secondary color.

2.4. Appropriate number of colors to make logo color scheme

The number of colors used in the logo should be carefully considered, do not use too many colors will be confusing, difficult to see and reduce the effectiveness of conveying the message. Normally, the logo should only use 2 to 3 main colors, combined with different shades to create diversity and interest.

2.5. Understanding the brand

Understanding the brand helps you understand deeply and accurately to have the best work orientation. Each brand will have its own characteristics with its own color code. Beautiful logo color combinations will help the brand position itself in the market.

So you need to clearly define your brand's personality and characteristics to choose a logo with beautiful color combinations.

2.6. Cultural impact on the meaning of logo colors

Colors have a powerful influence on human behavior and emotions. Each culture has its own colors that represent different meanings. Choosing design colors requires careful research to match the culture and brand.

If Asians consider green as a symbol of fertility and vitality, in South America green represents death. Therefore, logo colors need to have a close cultural connection.

3. Basic principles of logo color coordination

3.1. The law of the color cycle

The Color Wheel is a visual tool that helps you understand the relationships between colors. It consists of 12 basic colors, divided into 3 groups: primary, secondary, and tertiary. 

Understanding the color wheel will help you choose the right colors and create harmonious color combinations.

3.2. Complementary color scheme

Contrasting color scheme is using two colors that are opposite each other on the color wheel. The strong contrast between colors will highlight the logo, attract attention, and show prominence and personality. However, it is important to note that you should not use too many contrasting colors, which can cause confusion.

3.3. Analogous color scheme

Analogous color schemes use colors that are next to each other on the color wheel, for example blue, cyan, green. This combination creates a sense of harmony and balance, suitable for brands that want to create a gentle, relaxing impression.

3.4. Split-complementary color scheme

A complementary color scheme is a combination of a primary color and two colors adjacent to it that contrast with it. This color scheme creates harmony and balance while still maintaining prominence and impact.

3.5. Monotone color scheme

Monochromatic color schemes use different shades of the same color, for example shades of blue. This color scheme creates sophistication, simplicity, and is easy on the eyes, suitable for brands that want to create a professional, high-end image.

3.6. Triadic color scheme

Triadic color scheme is using 3 colors that form an equilateral triangle on the color wheel, for example red, yellow and blue. This color scheme creates dynamism, fun, and prominence, suitable for brands targeting young, dynamic audiences.

3.7. Tetradic color scheme

Tetradic color schemes use four colors that form a rectangle on the color wheel, for example red, green, yellow, and purple. This color scheme offers variety and richness, but needs to be carefully considered to avoid creating a confusing feeling.

4. 43 impressive logo color combination ideas you should not miss

4.1. Orange and Navy Blue

The combination of dynamic, bright orange and warm navy blue creates an eye-catching visual effect. The combination of 2 colors creates a perfectly balanced image, expressing dynamism, modernity but no less professional and sophisticated. This color scheme is suitable for brands related to technology, travel, entertainment, education, sports and expressing youthfulness and dynamism.

4.2. Sapphire Blue and Blue Grey

Sapphire blue brings a luxurious, noble beauty, combined with blue grey to create elegance, sophistication, suitable for high-end fashion brands, cosmetics, beauty, spa, health, travel and shows class and luxury.

4.3. Burgundy and Sundown Pink

Burgundy has a classic, luxurious beauty, combined with sundown pink to create romance and sweetness, suitable for fashion, beauty, cosmetics, beverage, food brands and expressing femininity and elegance.

4.4. Olive Green and Bistre Brown

Olive green brings a natural, fresh feeling, combined with bistre brown to create a warm, close beauty, suitable for brands related to organic food, wood products, interiors, agriculture, environment and expressing friendliness and closeness.

4.5. Dark Brown and Marigold

Dark brown has a classic, solid beauty, combined with marigold to bring brightness, prominence, suitable for brands related to coffee, chocolate, food, drinks, real estate and expressing warmth and tradition.

4.6. Teal and Navy

Teal and Navy are a combination of two cool colors that create a uniform, attractive and outstanding effect. Depending on how you use the background color for your brand, it will create different effects. 

Putting Teal on Navy will give you a striking logo. Putting dark blue on teal will give a sense of relaxation and peace.

4.7. Lavender and Indigo

Lavender and Indigo are two subtle and mysterious colors, when combined together they create a sense of peace, serenity and strong belief. The combination of Lavender and Indigo creates a gentle yet impressive contrast, helping the logo express the depth and complexity of the brand.

4.8. Crimson Pink and Light Blue

The combination of Crimson Pink and Light Blue helps to express friendliness in the design as well as bring an impression to the logo. It can be seen that this is a bright, energetic and youthful combination. This color scheme is often suitable for brands with dynamic, modern customers who love freshness and excitement.

4.9. Plum Purple, Viola and Seafoam Green

Combining deep purple with soft pink and sea foam creates a unique style. This trio is especially suitable for brands operating in the healthcare field.

It can be seen that the combination of these 3 colors creates depth, expressing the complexity and sophistication of the brand.

4.10. Orange and black

Orange and black are a powerful, energetic and individual combination. Orange represents vitality and strength, combined with the black logo background to create a mysterious and impressive overall look. This color scheme is especially suitable for brands in the sports and tourism industries or businesses that want to affirm their strength and independence, creating a unique and different mark in the market.

4.11. Light Blue and Dark Purple

Light blue and dark purple are a rather risky combination, but they will help the logo stand out and be unique. This color scheme is often suitable for brands in the fashion, cosmetics, high-end spa industry or businesses that want to aim for relaxation, elegance, want to create a soft, delicate but equally outstanding image.

4.12. Green and yellow

Blue is the color of trust, stability and peace, while yellow is the color of luxury, nobility and wealth. When this logo color scheme is used, the brand will show stability, reliability and build strong trust in the hearts of customers. It is very suitable for brands in the fields of finance, banking and real estate.

4.13. Gold and Royal Blue

Gold and Royal Blue are a luxurious, powerful combination, bringing a splendid, attractive beauty, expressing class and sophistication. Meanwhile, Royal Blue is the color of prestige, power, and trust. When this logo color scheme is used, the brand will show wealth, luxury, creating a high-class, different image.

4.14. Chetwode Blue and Powder Blue

Chetwode Blue and Powder Blue are a harmonious combination, bringing a feeling of relaxation, gentleness, and elegance. When this logo color scheme is used, the brand will show reliability, stability, and build strong trust in the hearts of customers.

4.15. Emperor Grey and Desert Sand Beige

Emperor Grey and Desert Sand Beige is a combination that brings a classic, close feeling. Using this logo color will help the brand show luxury, elegance, create a prestigious, trustworthy image in products and services.

4.16. Pantone Blue and Acid Green

Pantone Blue and Acid Green are an energetic, modern, and bold combination. The combination of Pantone Blue and Acid Green creates the perfect balance, both professional and dynamic, both reliable and modern.

4.17. Green Lizard and Royal Blue

Green Lizard and Royal Blue are a powerful, luxurious, and masculine combination. When this logo color scheme is used, the brand will express strength, style, and attraction.

4.18. Bitter Lemon Green and Purple

Bitter Lemon Green and Purple is a bold combination, bringing a dynamic, creative and impressive feeling. The combination of Bitter Lemon Green and Purple creates a perfect balance, both dynamic and luxurious, both fresh and mysterious.

4.19. Deep Peach and Blue

Deep Peach and Blue is a gentle, delicate combination, especially suitable for brands of women's fashion, jewelry, etc. It helps the brand effectively build its image, attracting female customers who love femininity, professionalism, and sophistication.

4.20. Turquoise and Jungle Green

Turquoise and Jungle Green are a fresh, dynamic, and natural combination. Therefore, they are especially suitable for brands in the healthcare and eco-tourism industries. The combination of Turquoise and Jungle Green will help the brand create a fresh, natural image.

4.21. Water Leaf and Purple

Water Leaf and purple are a gentle, delicate, and beautiful combination. Logos that apply this color scheme will help the brand create an elegant, seductive image, attracting female customers who love delicate and luxurious beauty.

4.22. Grizzly Brown và Desert Sand

Grizzly Brown and Desert Sand create a warm, intimate, relaxing feeling. The combination of these two colors helps the brand create a cozy, trustworthy image, attracting customers who love intimacy and tradition.

4.23. Orioles Orange và Cornflower Blue

Orioles Orange and Cornflower Blue is a combination that brings balance to your brand. When this logo color scheme is used, the brand will express optimism, joy, creating a youthful, dynamic image.

4.24. Dark Sea Green and Deep Forest Green

The combination of Dark Sea Green and Deep Forest Green creates a visual effect of closeness, peace, and freshness. Therefore, this color scheme is especially suitable for brands that want to convey a message of freshness, health, and sustainability.

4.25. Medium, Dark, Light Blue

The combination of Medium Blue, Dark Blue and Light Blue tones creates a modern, professional and trustworthy look. Therefore, this logo color scheme is especially suitable for brands in the fields of technology, finance, banking, tourism... to create a luxurious and professional look.

4.26. Yellow, navy blue, beige

The combination of yellow, navy blue and beige brings a luxurious, sophisticated beauty mixed with a bit of warmth and closeness. This combination is often suitable for the logos of high-end brands to emphasize luxury, class and quality investment.

4.27. Mustard yellow, brown, green

The combination of mustard yellow, brown and green gives the logo a natural beauty, expressing warmth and dynamism. This logo color scheme is very suitable for brands in the fields of food, beverage, fashion, eco-tourism,... to express natural beauty and environmental friendliness.

4.28. Pink, Blush Pink, Lotus Red

The subtle combination of Pink, Blush Pink and Lotus Red brings a feminine, romantic yet extremely seductive beauty. This ligo combination is a great choice for brands targeting female customers, beauty products, fashion or children's toys.

4.29. Blue Gray, Dark Gray, Soft Gray

Shades of grey, from blue grey to dark grey and soft grey, create a sense of elegance, modernity and sophistication. This is the right choice for brands that want to show professionalism and reliability in the fields of technology, design, architecture and service industries.

4.30. Baby Blue, Gray, Canary Yellow

The combination of Baby Blue, Gray and Canary Yellow brings a youthful, dynamic feeling. This color scheme is considered the perfect choice for brands targeting children, children's fashion, toys, education and services with a playful, entertaining nature.

4.31. Dark Brown, Beige, Brown

The combination of brown tones from dark brown to light brown and beige brings a cozy, trustworthy feeling. This logo color scheme is very suitable for brands in the fields of coffee, furniture, real estate, traditional food,...

4.32. Purple, Blue-Violet, Green

The combination of Purple, Blue-Violet and Green brings a unique, mysterious look, mixed with a bit of creativity and sophistication. Accordingly, this color scheme brings a sense of luxury and elegance, especially suitable for brands that need to be different, creative and classy.

4.33. Green, Blue, Yellow

The combination of green, blue and yellow brings a bright, vibrant and vibrant beauty. This color scheme exudes optimism, dynamism and creativity, very suitable for brands in the food, beverage, sports, entertainment, industries that want to express youthfulness, freshness and energy.

4.34. Coffee Brown, Bone, Black

The combination of Coffee Brown, Bone and Black helps to bring a classic, elegant and extremely powerful beauty. This color scheme brings solemnity, sophistication and strength. Therefore, they are very suitable for industries such as fashion, restaurants, real estate, ...

4.35. Turquoise, Dark Blue, Beige

The combination of turquoise, dark blue and beige brings a sophisticated and luxurious beauty. This logo color scheme is very suitable for brands in the fields of cosmetics, high-end fashion, hotels, resorts,...

4.36. Blue, yellow, red

The combination of blue, yellow and red brings a dynamic, outstanding and attractive beauty. This color scheme creates a strong impression, expressing enthusiasm and dynamism, very suitable for sports, entertainment, beverage, fast food brands, brands that want to attract attention and create an unforgettable impression in the minds of customers.

4.37. Blue and purple

The combination of blue and purple brings a mysterious, luxurious and sophisticated beauty. This color scheme creates a mysterious atmosphere, expressing intelligence, very suitable for cosmetic, technology, education brands, brands that want to show sophistication, class and difference.

4.38. Hot Pink, Light Pink, Maroon

The combination of Hot Pink, Light Pink and Maroon brings a dynamic, feminine and charming beauty. This logo color scheme is very suitable for brands in the fields of women's fashion, cosmetics, entertainment... 

4.39. Gray and green

The combination of gray and green brings a modern, natural and sustainable beauty. This color scheme exudes stability, trust and environmental friendliness, very suitable for technology, architecture, environmental companies, brands that want to build trust and demonstrate social responsibility.

4.40. Orange, brown, light brown

The combination of orange, brown and light brown brings beauty, warmth, dynamism and closeness. The combination of these colors not only attracts the eyes but also builds trust with customers, helping them feel comfortable when deciding to invest.

4.41. Brown and blue

When combined, brown and blue create a unique contrast between natural beauty and depth and mystery. This color scheme often evokes feelings of security, stability and reliability, making it ideal for brands related to finance, interior design, or luxury products.

4.42. Gold and black

The combination of gold and black creates a powerful, striking and impressive image. This is an extremely versatile color pair, capable of attracting immediate attention and is often used in brands that want to express luxury and power. This color scheme is very suitable for brands in the fields of luxury, fashion, food, ...

4.43. Blue and pink

The combination of blue and pink brings a sense of joy, youthfulness and vitality. It can be said that this is a great color combination for brands that want to show creativity, enthusiasm and innovation in their products and services.

Logo color matching is an art that requires creativity, sophistication and brand understanding. Mastering the basic principles of color matching, understanding the meaning of colors and applying appropriate ideas will help you create a unique, impressive, attractive logo that effectively conveys the brand message.