5+ Tools to Help Check Traffic Extremely Effectively and Quickly

1. What is Traffic?

Web traffic is an SEO term used to refer to the traffic of a particular website. Simply put, it reflects the number of times users visit that website. Each website will have a different amount of traffic, depending on the quality and content it provides. Usually, news sites will attract more traffic than e-commerce sites.

SEO traffic is one of the most important metrics that websites aim for. So what does increasing SEO traffic mean and what are the benefits? Here are six highlights:

Assess user interest : Traffic helps you understand how engaging your website content is.

Increase Conversion Rates : High traffic can lead to more leads.

Brand expansion : High traffic helps your brand become more widely known.

Increased credibility : A website with a steady stream of traffic is often seen as more trustworthy.

Improve search rankings : Good traffic can improve your position on search results pages.

Increase sales opportunities : High traffic means more chances of conversion into transactions.

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2. Some popular Traffic

Website traffic can be classified according to many different criteria. Based on the access channel in Google Analytics, traffic is often divided into eight main types:

Organic Traffic : The number of users accessing the website from natural search results on Google. This is a sustainable and low-cost traffic source.

Paid Search : Traffic from search engine ads when users search for a specific keyword.

Display : Traffic from display ads, which often appear on other websites and lead users to your website.

Referral Traffic : Traffic coming from other websites through backlinks or advertisements. These sites act as referral bridges to your website.

Social Traffic : Traffic from social networks like Facebook, Twitter, or Instagram. Users can find you through posts or ads on these platforms.

Direct Traffic : This is the number of users who access the website directly without going through any intermediary. This means that they already know your website and type it directly into the browser.
Email : Traffic comes from email marketing campaigns, when users click on links in emails.

Other : Includes other unclassified traffic sources.

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3. Tools to check your website's traffic

When you run a website and want to track traffic, the first thing you need to do is make sure your website is indexed by Google. This is important so that users can find information about your site more easily. If you are a website owner, here are two free tools that you can use to check and track traffic effectively.

3.1  Google Analytics

Google Analytics (GA4) is a tool that allows you to track metrics related to your website's performance. With GA4, you will get detailed information about traffic, as well as channels and traffic sources. Moreover, this tool also helps you understand the behavior of users when they visit your site.

One of the standout features of Google Analytics is its ability to provide real-time reporting. You can see how many people are visiting your website, what pages they are viewing, where they are coming from, and their geographic location. This gives you a clear picture of what your traffic is doing at that moment.

In addition, GA4 also allows you to track metrics such as number of users, new traffic, number of sessions, and number of page views. By using statistical charts, you can easily grasp traffic trends by day, month, and year. In particular, this tool also helps you analyze user behavior, thereby detecting points that need improvement to retain visitors longer.

3.2 Google Search Console

Google Search Console is a free service from Google that helps you monitor and maintain your website's presence in search results. Unlike Google Analytics, this tool focuses on traffic statistics from organic search sources, i.e. SEO traffic. This means you won't get data from any other sources.

With Google Search Console, you can track the number of clicks your website receives. To check your traffic, simply go to “Search Results” under “Performance” and select the time period you want to analyze.

The testing process is simple. First, you choose the time period you want to test, then you can track the total number of searches to your website. In addition, Search Console allows you to analyze traffic by specific pages, countries, devices, and time. This gives you an overview of the performance of each piece of content on your website.

4. Tool to check competitor website traffic 

In the fiercely competitive world of online marketing, understanding your competitors’ traffic can help you make smarter strategies. Traffic monitoring tools not only allow you to monitor your website’s performance but also help you analyze user behavior on other websites. Here are some of the top tools you can use to monitor your competitors’ traffic.

4.1 Ahrefs Tools

Ahrefs is considered one of the most powerful SEO analysis tools today. With the ability to track backlinks and many other SEO factors, Ahrefs helps you grasp website traffic information in detail and accurately. However, to fully exploit the features of this tool, you will need to invest a certain fee, depending on the service package you choose.

Ahrefs allows you to track important metrics such as the total number of keywords your website ranks for in Google’s top 100. It also provides an estimate of the traffic your website receives from organic search results. This gives you a clearer view of how your SEO performance compares to your competitors.

Another highlight of Ahrefs is the Traffic Value metric, which shows you the estimated value of your organic traffic. If you had to pay Google Ads to attract the same amount of traffic, you’ll know how much it would cost. With this information, you can adjust your marketing strategy to get the best results.

4.2 SimilarWeb Tool

SimilarWeb is an ideal tool for anyone who wants to get a holistic view of their website traffic. Unlike Ahrefs, SimilarWeb provides detailed information about traffic sources and how websites generate traffic. This tool is not only useful for competitor analysis but also helps you better understand the market you are operating in.

One of SimilarWeb’s standout features is its ability to analyze traffic sources by country and industry. This allows you to see which markets are sending the most traffic to your competitors. You can also track referral traffic, which is other websites that send traffic to your competitors’ websites.

SimilarWeb also provides information about the display ads and marketing campaigns your competitors are using. With this data, you can adjust your strategy to compete more effectively. SimilarWeb's free trial allows you to try it out before you decide to upgrade to a paid plan, saving you money during the analysis process.

4.3 Alexa Tools

Alexa is a popular traffic analysis tool among marketers and entrepreneurs. With many useful features, Alexa helps you track and analyze traffic not only to your website but also to your competitors. This tool provides detailed information about the origin of traffic, helping you better understand users and their behavior.

One of Alexa’s strengths is its ability to provide information about a website’s popularity. You can see how your website ranks compared to other competitors in the same field. Through metrics such as visits and pageviews over the past 90 days, you will have a visual view of your website’s traffic trends.

Additionally, Alexa also allows you to analyze the overlap between your audience and your competitors. This helps you identify your target audience more effectively, thereby optimizing your marketing strategy. Alexa's user-friendly interface also makes it easy for users to access and use the features that this tool provides.

4.4 SEMRush Tool

SEMRush is a comprehensive tool that helps you analyze keywords and user search trends in depth. It not only helps you track traffic but also provides information about the keywords that your competitors are using to attract traffic. With SEMRush, you can evaluate your competitive position in the market.

One of the standout features of SEMRush is its ability to analyze high-potential keywords. You can see which keywords are driving traffic to your competitors’ websites, and adjust your content and SEO strategy accordingly. The tool also allows you to track changes in keyword rankings over time, helping you evaluate the effectiveness of your marketing campaigns.

SEMRush also provides information about the ads and PPC campaigns your competitors are running. With this data, you can make smarter decisions about where to spend your advertising budget. SEMRush’s interface is intuitive and easy to use, allowing you to quickly grasp the important metrics.

4.5 Traffic Estimate Tool

Traffic Estimate is a free tool that allows you to check the traffic of any website. With this advantage, you can track your competitors' traffic easily and regularly. This helps you get the necessary information to compare with your website and come up with appropriate strategies.

This tool provides basic traffic metrics, giving you an overview of your competitors’ traffic. If you want more detailed information about your website’s growth trends or more advanced features, you can upgrade to the Pro version for around $30 per month.

Traffic Estimate is very useful for those who are new to traffic analysis. The interface of this tool is very user-friendly, making it easy for users to access and get the necessary information. By monitoring regularly, you can adjust your marketing strategy to achieve better results in attracting traffic.

5. Conclusion

Checking traffic is an indispensable part of website management and development. By using effective tools and applying traffic increasing tips, you can optimize your online presence and achieve your desired business goals. Always monitor and analyze traffic to make accurate and timely decisions in your marketing strategy!