Entertainment War: FPT Play, VieON, Netflix, Galaxy – Who Will Win?

1. Overview of entertainment platforms

1.1. FPT Play
 

FPT Play is an online television and digital content service owned by FPT Telecom Joint Stock Company (FPT Telecom), a member of FPT Corporation in Vietnam. Launched in 2013, FPT Play provides a variety of entertainment content such as movies, TV shows, sports and nearly 200 domestic and international TV channels. The platform supports many devices, including smart TVs, smartphones, tablets and personal computers, meeting the entertainment needs of Vietnamese users.

1.2. I'll take it

VieON is a Vietnamese online entertainment application (OTT), providing a variety of content such as movies, TV shows, sports and nearly 200 domestic and foreign TV channels. The application was developed by VieON Joint Stock Company, a member of DatVietVAC Group, and officially launched on June 15, 2020. VieON aims to bring high-quality entertainment experiences to Vietnamese users, with rich content and suitable for domestic audiences' tastes.

1.3. Netflix

Netflix is ​​an American streaming service that offers a wide range of content including movies, series, documentaries, and television shows from many countries. It was founded in 1997 by Reed Hastings and Marc Randolph.

1.4. Galaxy Play

Galaxy PLAY is similar to Netflix today with thousands of movies in theaters licensed from foreign and domestic film studios. Galaxy Play, originally named Fim+, was launched under the management of Thien Ngan Media and Entertainment Group (Galaxy ME). On April 8, Fim+ changed its name to Galaxy Play, marking a new development step with the expansion of content storage and improvement of service quality. With the support of Galaxy Group, Galaxy Play has continuously expanded and diversified its content, becoming the top choice for movie lovers in Vietnam.

The explosion of online entertainment platforms has changed the way we access film and television content. Names like Netflix, FPT Play, VieON, and Galaxy Play are becoming increasingly familiar, each with a large user base and an ever-expanding reach. But what makes each platform different and appealing to its own users?

To better understand the differences between platforms, SaDesign will go into detail analysis of factors such as content repository, technology, target audience, and development strategy to help you choose the most suitable application.

2. Compare content and quality

2.1. Content Variety: Which app has the most genres?
 

In terms of diversity and richness in content genres, Netflix still dominates thanks to its global reach and strong investment in original content production. Netflix offers a rich treasure trove of movies, TV series, documentaries, reality shows and children's content, meeting the diverse needs of users around the world. As for:

VieON focuses heavily on Vietnamese reality TV shows and dramas, meeting the entertainment needs of domestic audiences.

Galaxy Play (formerly Fim+) provides copyrighted on-demand movie viewing services, with good image and sound quality, supporting Vietnamese and English subtitles. This platform has the advantage of local content, especially Vietnamese movies shown in theaters, meeting the needs of Vietnamese cinema lovers.

FPT Play also owns a diverse content library, from movies, TV shows to live sports, showing that the film treasure is not as diverse as Netflix.

2.2. Original Movies: Which Platform Has Quality Exclusive Products?

In the competition between online entertainment platforms, owning high-quality exclusive original products is a key factor in attracting and retaining users. Below is a review of popular platforms in Vietnam:

Netflix

Netflix is ​​globally known for its high-quality originals, such as "Stranger Things," "The Crown," and "Money Heist." These films and series have not only achieved commercial success but also received many prestigious awards, affirming Netflix's position in producing exclusive content.

FPT Play

FPT Play focuses on providing diverse content, including movies, TV shows, and sports. However, the platform does not have many outstanding original products. Instead, FPT Play cooperates with partners to bring rich content to users.

VieON

VieON, owned by Dat Viet VAC Group, has quickly attracted a large number of users thanks to its rich content library and exclusive entertainment programs. The platform is famous for its original and exclusive content, from reality TV shows to popular Vietnamese movies.

Galaxy Play

Galaxy Play is proud to own a huge movie library, diverse in genres, rich and unique movie content that will surely satisfy the most demanding audiences. This platform also has exclusive movies and programs, giving users many new choices.

=> Each platform has its own strategy in developing exclusive original content. Netflix leads with high-quality and diverse products. VieON and Galaxy Play are making efforts to develop exclusive content suitable for Vietnamese audiences. FPT Play focuses on cooperation to bring rich content, although there are not many outstanding original products.

2.3. New movies: Which app updates the fastest and is the most interesting?
 

In the online entertainment market in Vietnam, the quick update of newly released movies is the factor that users are most interested in. Below is an assessment of the ability to update new movies of popular platforms:

Netflix

Netflix is ​​known for producing and releasing high-quality originals. However, for new international releases, Netflix updates may be slower due to copyright issues and distribution agreements.

FPT Play

FPT Play provides a diverse film library, including both Vietnamese and international films. This platform often updates new films quickly, especially Vietnamese films shown in theaters, helping users access the latest works early.

VieON

VieON focuses on Vietnamese and Asian content, with many attractive movies and TV shows. The platform often updates new movies quickly, especially Vietnamese and Korean movies, to meet the needs of the audience.

Galaxy Play

Galaxy Play stands out for providing Vietnamese movies shown in theaters online. This platform often quickly updates newly released Vietnamese movies, allowing users to enjoy movies right at home.

=> If you are interested in watching newly released Vietnamese movies, Galaxy Play and FPT Play are suitable options thanks to their fast update capabilities. For international movies, Netflix offers a lot of attractive original content, but the update time for new movies may be slower. VieON is a good choice for those who love Asian movies, especially Korean movies, with fast update speed and rich content.

3. Real user experience

3.1. Which application is the easiest to use?

Among the popular online entertainment platforms in Vietnam, FPT Play is highly appreciated for its friendliness and ease of use. FPT Play's interface is designed to be minimalistic, with neutral colors, creating a friendly and accessible feeling for users of all ages. Content categories such as TV, Sports, Movies, Series, HBO Go are clearly arranged on the homepage, helping users easily search and select the desired content. In addition, FPT Play integrates voice control on the remote, supporting both Vietnamese and English, helping users easily search and control content.

As for:

VieON: has a modern interface, using bright colors, creating a dynamic and youthful feeling. Categories such as Trending Movies, HBO GO, Anime are clearly classified, making it easy for users to explore content. However, some users may find VieON's interface a bit complicated due to the integration of many features and diverse content.

Netflix: Minimalist design, focusing on viewing experience, with the main colors of black and red, creating a luxurious and professional feeling. Content categories are arranged according to users' preferences and viewing history, helping to personalize the experience. However, because Netflix has a rich and diverse content library, new users may take time to get used to the interface and content arrangement.

Galaxy Play: friendly interface, using warm colors, creating a sense of closeness to users. Content categories are arranged logically, with sections such as Movies, Series, Movies in theaters, making it easy for users to search. However, some users may have difficulty finding international content because Galaxy Play focuses mainly on Vietnamese movies.

3.2. Which app supports the most personalization features?

Among the popular online entertainment platforms in Vietnam, Netflix stands out for its ability to personalize the user experience. The platform uses powerful algorithms to analyze users' viewing behavior, thereby recommending content that suits individual preferences. In addition, Netflix offers the ability to create multiple profiles within one account, allowing each family member to have a separate experience.

• FPT Play also integrates artificial intelligence (AI) technology to personalize user experience, suggest relevant content and save search time.
• VieON uses AI technology to suggest content based on users' viewing habits, making the experience more personalized.
• Galaxy Play focuses on providing rich content, especially Vietnamese movies, but does not have many outstanding personalization features.

In short, Netflix leads the way in personalization, delivering entertainment experiences tailored to each user.

4. Number of users of each platform in Vietnam and around the world

• Netflix is ​​the global leader in terms of user base, with around 238 million subscribers, and holds 28% of the movie streaming market share in Vietnam. However, Netflix is ​​facing fierce competition from Vietnamese apps such as FPT Play and VieON.
• FPT Play is one of the most popular entertainment apps in Vietnam, surpassing Netflix with a 29% market share. This shows FPT Play's success in attracting and retaining domestic users, thanks to its rich content and features that serve Vietnamese audiences.
• VieON is also growing strongly in the domestic market, thanks to content that is suitable for Vietnamese users, especially reality TV shows and Asian dramas. Although specific figures are not yet available, VieON's growth is remarkable.
• Galaxy Play focuses mainly on the Vietnamese market, with its strength being Vietnamese movies shown online in theaters.

=> Purely Vietnamese entertainment platforms such as FPT Play and VieON are gaining great traction in the domestic market, effectively competing with international giants such as Netflix. This is proof that domestic applications can thrive if they know how to exploit the needs and tastes of Vietnamese users.

5. Conclusion

The online entertainment market in Vietnam and around the world is becoming more vibrant than ever, with the participation of "giants" such as Netflix and domestic platforms such as FPT Play, VieON, and Galaxy Play. Although each platform has its own advantages and disadvantages, the best choice depends on the individual needs of the user.

Hopefully, with the detailed analysis above, SaDesign has helped you have a more comprehensive view of popular online entertainment platforms today. From content diversity to user experience and attractive promotions, you can easily choose the service that suits your interests and needs. Let's explore and enjoy the world of unlimited entertainment with SaDesign today.