In April this year, Google officially launched a photo editing feature using artificial intelligence (AI) integrated directly into the Gemini application. This is considered a strategic step, clearly demonstrating the technology giant's ambition to expand the AI ​​ecosystem beyond the traditional search field, going deep into creative tools and image processing.

Since its launch, this feature has created a lot of attention. Users can edit photos in ways that were previously only possible with professional software. For example, with a photo, with just a few simple operations and text commands, users can change the background, remove unnecessary details or even add completely new elements.

However, despite its many benefits, the initial real-world experience was far from perfect. One of the biggest issues Gemini users reported was the inconsistency in the subject’s appearance between edits or between different photos. If a person edits their portrait and then makes further changes to their outfit, background, or other details, their face or pose may change slightly, creating an unnatural feel. This significantly affects creative needs that require high levels of consistency, such as when creating a series of photos for the same character or brand.

1. New update with many breakthrough improvements

Realizing this limitation, Google quickly began researching and developing a solution. Recently, the company officially announced a major update to Gemini's photo editing feature, bringing a series of improvements and attractive features.

The most important highlight of this update is the ability to maintain consistency in the appearance of the subject when editing. According to Google, they have improved the AI ​​algorithm to recognize and “remember” the key features of the subject, including face shape, skin tone, hairstyle, body shape, and other unique characteristics. This helps ensure that the appearance of the character remains reliably similar no matter how many times the user makes edits.

For example, if you upload a series of portrait photos of yourself and ask the AI ​​to change your outfit or put you in different scenes like a beach, a concert stage, or a Tokyo street at night, the new update will preserve your face, eyes, and personal features. This is an extremely important step, because it opens up great potential for applications in many fields: from e-commerce (creating product photos in many contexts without having to take actual photos), marketing (building a consistent brand image) to fine art photography.

Google says the update is also optimized to handle multiple devices and platforms simultaneously, from mobile to desktop, so Gemini users in all environments can enjoy a smoother and more stable editing experience than before.

2. Gemini is getting more and more attractive with a series of new features

Google isn’t just stopping at fixing old issues, it’s also using this update to introduce a host of new, potentially powerful features to the Gemini photo editor. These improvements make Gemini one of the most powerful and innovative AI photo editors on the market.

One of the most notable features is the ability to change the outfit and location while keeping the subject's appearance intact. This is especially useful for content creators, photographers, and ordinary users. For example, if you have a photo taken in office clothes and want to change it to a dynamic street style or evening wear, Gemini's AI can do it instantly. Not only the clothes, but also the surrounding scene can change, such as moving from the office to the beach, or from a small cafe to a majestic stadium.

This feature opens up a wide range of creative horizons. For fashion brands, with just one model photo, they can quickly create a series of different versions of the outfit without having to do many expensive photo shoots. For individual users, it has never been easier to “try on” many different fashion styles and settings before choosing the right style.

Google also introduced another special feature: the ability to combine multiple photos into one. This is a feature that requires manual intervention in professional editing software like Photoshop, but now Gemini can do it automatically with AI. You just need to upload two or more different photos and ask the AI ​​to combine them into a single photo as desired. For example, if you have a photo of a woman and a photo of a dog, you can ask the AI ​​to create a photo of a woman hugging a dog on a basketball court. This technology works based on the ability to analyze context, recognize objects and composition, then synthesize them into a complete photo with natural light, perspective and color.

Another major improvement in this update is the multi-edit feature. In previous versions, if you edited a photo multiple times, you sometimes had to start over when you wanted to change a new detail. Now, with multi-edit, you can make consecutive edits without losing previous changes. For example, you can upload a photo of a room, ask the AI ​​to paint the walls pink, then add bookshelves, and then continue adding tables, chairs, and plants without restarting the editing process. This saves time and gives you maximum flexibility in the creative process.

Not stopping there, Google also integrated design color matching techniques, allowing the application of the style of an image to an object in another image. This is an extremely interesting and highly artistic feature. For example, you can apply the petal style to a pair of boots or use a butterfly pattern on a dress. With this technology, users can create unique visual works, beyond the limits of traditional photography.

3. Transparency and AI-generated image recognition

A growing concern today is transparency in the use of AI to generate content. To address this concern, Google has proactively integrated clear identification measures for all AI-edited or newly generated images in Gemini.

Specifically, after editing is complete, the image will be attached with a watermark in the corner, indicating that the photo was created or edited with AI. In addition, each image will also have an invisible Google SynthID watermark, which helps identify the origin even when the visible watermark is removed. This is an important step to prevent counterfeiting or misuse of AI images, while also helping to increase trust and transparency for the creative community.

Google emphasizes that these identification measures do not affect image quality and will appear on all images created or edited in the Gemini app. Applying both visible and invisible watermarks in parallel helps ensure complete ownership and traceability.

4. The Future of Gemini and the Competition in AI Photo Editing

The new update to Gemini not only helps Google address technical limitations, but also opens up strong competitive potential in the field of AI photo editing. Currently, many major competitors are also developing similar tools such as Adobe with Firefly AI or startups in the field of content creation. However, Google's biggest advantage lies in its ability to integrate tightly with the existing ecosystem from search, Android, to Google Photos.

With this update, Gemini is proving that it is more than just a photo editing tool, it is a comprehensive creative platform. From maintaining a consistent look, changing outfits and backgrounds, merging multiple photos, editing multiple passes, to applying artistic styles, it can all be done easily within the same app.

Google says Gemini users can start experiencing these new features today without having to wait long, demonstrating the company’s rapid rollout and commitment to bringing cutting-edge creative tools to its global user community.

5. Conclusion

The new update of Google Gemini has affirmed Google's position in the creative AI race. Not only does it overcome old limitations, the update also opens up many new directions for individual users, businesses and artists. With the ability to maintain image consistency, unlimited creativity and ensure transparency, Gemini is becoming an indispensable tool in the era of digital content explosion.

In the near future, we may see even more powerful features, such as the ability to edit videos using AI in a similar way, or online collaboration tools that allow multiple people to work on the same project. But right now, Gemini's new update is impressive enough to lay the groundwork for a whole new generation of creative tools.