Logo Combination Mark - What is a Combination Logo?

Logos play an important role in building the identity and impression of a business. Among the many types of logos, "Combination Mark" or "Combination Logo" is one of the most popular and effective. Combination logos often include both images and text, creating harmony between the symbol and the brand name. This not only helps increase memorability but also brings a clear message about the values ​​and mission of the business. In this article, Sadesign will explore with you the details of combination logos, from concepts, benefits to typical examples.

1. What is Combination Mark?

Combination Mark, also known as Combination Mark, is one of the most elegant and effective forms of logo design today. It harmoniously combines two main elements: text and symbol. While some brands choose to use either of these two elements, combination logos bring superior strength thanks to the combination of both images and writing. The text, usually the brand name or abbreviation, is expressed in a distinctive font, creating easy recognition and memorability. Meanwhile, the symbol, with its unique shape and object, not only helps convey the brand message but also creates a deep impression in the minds of customers. This combination not only creates an eye-catching logo but also highlights the core values ​​of the business, thereby building a strong and consistent brand image.

The versatility of combination logos is also a highlight. It allows brands to easily apply it across multiple platforms, from product packaging to websites and social media channels. This not only ensures consistency in brand identity but also helps businesses reach their target audience more effectively. For example, a combination logo can easily attract customers’ attention at the point of sale, while still maintaining a professional look when appearing on communication materials. Therefore, combination logos have become the preferred choice for many famous brands, from startups to large corporations.

2. Why choose a combination logo?

One of the main reasons why combination logos are a top choice is their ability to convey a message clearly and impressively. When customers see the logo, they not only recognize the brand but also understand the core values ​​that the brand represents. Combination logos help to imprint the brand image in the customer’s mind, thereby creating a stronger connection. The iconic image can evoke an emotion, an experience, while the text provides essential information about the brand name, creating the perfect balance between emotion and reason.

Furthermore, combination logos also demonstrate creativity and innovation in design. They constantly challenge the limits of creativity, encouraging designers to seek new ways to combine images and text in unique ways. This not only creates interesting design products but also helps brands stand out from the crowd. The power of combination logos also lies in their ability to adapt to market trends and changes over time, while still maintaining their own identity. Therefore, investing in a combination logo is not only about building a current image but also a long-term strategy for the sustainable development of the brand.

3. How to combine text and icons in a Combination Logo

Combining text and icon in a combination logo is more than just placing two elements side by side; it’s an art that requires careful consideration of layout, color, and meaning. There are many ways to do this, from horizontal alignment to overlapping, each with its own merits. Here are some popular methods for creating combination logos, along with standout examples to help you find design inspiration for your own.

3.1 Horizontal Combination Logo Layout

Horizontal layouts are perhaps the most common way to combine an icon with text. This way, the two elements are placed side by side without having to overlap or arrange them in complex ways. For best results, the size of the text is often adjusted to match the icon. When designing, designers need to pay attention to the proportions between the font and the icon; if the font is too heavy or too light compared to the icon, the result will be a visually disharmonious design.

A prime example can be seen in the logo of Freelancer , a platform that connects freelancers with businesses. Their logo combines an origami hummingbird with a bold sans-serif font. The hummingbird not only symbolizes strength and positivity, but also the versatility of freelancers. The blue color of the logo pairs perfectly with the black font, creating a confident and attractive overall look.

Similarly, the Microsoft logo has also evolved through design phases. The current version not only includes a simple font but also incorporates four colorful squares, representing the company’s different products. This combination is not only iconic but also reflects the brand’s spirit of innovation and creativity.

3.2 Stacked layout

Another approach is to stack elements together, creating a more dynamic combination logo. This stacking can add depth and interest to the design, while still maintaining recognizability.

Timberland , a popular shoe and clothing brand, uses a leafless tree image to symbolize the power of nature, placed right next to the bold brand name. This symbol stands out when layered over other elements in different designs, allowing the brand to easily change its image while maintaining its identity.

Likewise, Ralph Lauren pays special attention to balance in their designs. Their logo is not only the name, but also an image of a polo player in action, placed between the words “Ralph” and “Lauren”. This design not only gives a sense of strength but also creates a visual connection between the brand and the lifestyle it represents.

Bumble , a dating app, also has a unique combination logo where a beehive image is juxtaposed with the font. The bright yellow color not only creates a playful feeling but also represents friendliness, attractiveness and approachability, which fits well with the brand's mission.

Finally, City Pantry cleverly combines an illustration of a house with a knife and fork symbol. This logo is not only friendly but also cute, with warm colors and a soft sans-serif font, creating a sense of intimacy and invitation.

3.3 Integrated Combination Logo Layout

When designing a combination logo, incorporating the font into the symbol not only creates cohesion but also gives it a unique and powerful feel. A well-designed logo will not only attract attention but also convey a clear message about the brand. However, it is important to ensure that the design does not become too busy or complex, as this can be confusing and difficult for the viewer to understand.

A good example of this integration is the Tivo brand logo . The logo is designed as the face of a classic television, shaped like an alien. The creativity in combining fonts and images not only brings humor but also shows the playful personality of the brand, attracting attention at first sight.

Bolden , a black skincare brand, also cleverly integrated the “O” in their name with the image of a leaf. This not only represents their commitment to natural beauty, but also creates a unique design point. In this way, Bolden created a recognizable and meaningful logo that reflects the values ​​the brand stands for.

Lay’s , on the other hand, uses bright colors and the iconic image of potato chips to create a memorable logo. Their logo not only grabs attention but also conveys a sense of excitement and convenience. The combination of fonts and images in this design makes Lay’s one of the most recognizable potato chip brands, emphasizing the power of a cleverly designed and creative combination logo.

4. Perfect Combination Mark Logo Generator

4.1 Canva

Canva is one of the most popular online design tools available today, and is especially useful for creating combination logos. With a friendly and easy-to-use interface, Canva allows users with no design experience to create eye-catching logos in just a few minutes.

Canva offers a rich library of millions of different images, icons, and fonts, making it easy for you to choose and combine them to create a unique logo. You can start with ready-made templates, then customize them to your liking by changing the colors, sizes, and positions of the elements. Furthermore, Canva allows you to download your logo in a variety of formats, from PNG to SVG, making it easy to use on different platforms.

One of Canva’s strengths is its ability to share and collaborate. You can invite friends or colleagues to join your design process, get feedback, and edit in real time. This is great for small businesses or startups looking for a logo that represents their brand identity professionally without breaking the bank.

4.2 Adobe Illustrator

Adobe Illustrator is a professional vector graphics design software, favored by logo and graphic designers worldwide. With Illustrator, you can create sophisticated and complex logos, thanks to powerful drawing and editing tools.

This software allows you to work with precise lines and shapes, making it easy to create unique icons to pair with text. Illustrator also supports a wide range of fonts and effects, allowing you to create creative and impressive typography for your logo. A big advantage of Illustrator is the ability to export files in a variety of formats, ensuring your logo is always sharp and high-quality, regardless of size.

Although Adobe Illustrator has a higher learning curve than other design tools, if you take the time to familiarize yourself with the software, you will discover a wealth of powerful features. Adobe also offers a wealth of tutorials and online courses, making it easy for new users to pick up and learn. This is an ideal choice for those who want to invest in professional logo design for their brand.

4.3 Looka

Looka is an online logo design tool that uses artificial intelligence to help users create a combination logo quickly and easily. With Looka, you can start by entering your brand name and choosing the elements you want to include in your design, such as colors, style, and icons.

Once you complete the initial steps, Looka will automatically generate multiple logo prototypes based on the information you provided. You can review, edit, and refine these prototypes until you find the design you like best. This saves time and effort, especially for those who don’t have much design experience.

One of Looka’s standout features is its ability to create a comprehensive brand identity that goes beyond just a logo. Once you’ve created your logo, you can easily set up your branding materials, including business cards, letterheads, and other communication elements. Looka also allows you to download your logo in a variety of formats, suitable for both online and print use. Creating a professional combination logo has never been easier with Looka.

4.4 Hatchful by Shopify

Hatchful is a free logo maker developed by Shopify, aimed at users with no design experience but who want to create an impressive logo for their brand. With an intuitive and easy-to-use interface, Hatchful helps users create a combination logo in just a few simple steps.

When you get started, you’ll be asked to choose what your business is about, your preferred design style, and other branding elements. Based on this information, Hatchful will automatically generate a series of logo templates that you can customize to your liking. You can change the colors, fonts, and icons until you get the design you like.

One of the big advantages of Hatchful is the ability to create a complete branding kit. Once you’ve finished designing your logo, the tool also provides branding assets like business cards, social media images, and more. This helps you maintain a consistent brand identity across multiple platforms.

4.5 Logo Maker

LogoMakr is a simple and effective online logo design tool, suitable for those who have no design experience but still want to create a unique and professional logo. With LogoMakr, users can easily drag and drop elements to create the desired combination logo.

LogoMakr’s interface is user-friendly, allowing you to search through millions of free icons and images to use. You can also customize elements like color, size, and font with great flexibility. This makes it easy to create eye-catching logos without needing any in-depth design skills.

Once you've completed your design, LogoMakr lets you download your logo in high-resolution PNG format for free. If you need vector or other options, you can pay a small fee to get them. LogoMakr is ideal for small businesses and individuals looking for a quick and cost-effective logo design solution.

5. Conclusion

In short, a combination logo is not just a combination of images and text, but it is also a powerful tool to help businesses convey their messages effectively. With the ability to create a strong impression and be easily remembered, combination logos have become the top choice for many famous brands. Designing a successful combination logo requires creativity, understanding of the market and the ability to skillfully connect images with the brand name. If you are looking for a way to enhance your brand, contact Sadesign now to upgrade your software and create impressive logos!