Making Your Own Video Ads? Here Are 10 Tools You Can't Miss!

Among the myriad of marketing methods today, video advertising is gradually asserting its position as one of the most powerful communication tools to effectively increase brand awareness and promote purchasing behavior. Thanks to its ability to convey information vividly, intuitively and easily remembered, video has become the first choice of many businesses in product promotion campaigns - from small scale to global scale.

However, not everyone has a professional filming team or a large budget to invest in production. The good news is that there are many websites and applications for making promotional videos with friendly, easy-to-use interfaces and hundreds of built-in modern design templates, helping you create impressive videos in just a few simple steps. In this article, SaDesign will summarize and introduce to you the 10 most popular and effective promotional video making platforms today , suitable for both beginners and businesses that want to optimize costs while still ensuring content quality.

1. What is video advertising?

Creating promotional videos is the process of producing videos that contain messages and introduce products and services of individuals or businesses.

Video advertising is one of the most effective marketing methods today. Thanks to these videos, viewers can quickly and comprehensively understand the products/services that the business provides. At the same time, video advertising also has the ability to attract and reach customers more easily thanks to the vivid images and sounds shown in the clip.

The wide reach of video advertising also helps businesses easily bring their brand image closer to customers. Especially for users who prefer watching videos rather than reading newspapers or daily news.

Currently, there are 4 popular types of video marketing that people often use:

· Product review videos.      

· DIY video tutorials.      

· Storytelling video.      

· Video simulating how to draw by hand.      

Each of these video types has its own advantages and disadvantages, suitable for each specific situation.

2. The role of promotional videos

Video marketing plays an important role in helping businesses promote their brands and reach customers. A successful video marketing will bring the following benefits:

Large number of viewers.
Suitable for all audiences, especially those who do not like to read.
Easily attract attention and reach customers faster.
Increase conversion rates for leads.

Easily deliver large amounts of product information to customers in a short time.
Support search engine optimization easily.
Create emotions for viewers.
Share on social networks quickly and easily.
Build and spread your brand quickly.

3. Steps to make a promotional video

To create a successful marketing video that can spread your business brand, you need to understand the steps to create an effective promotional video. Here are the specific steps:

Step 1: Plan, prepare content and advertising ideas

One of the most important factors contributing to the success of video marketing is the content and advertising ideas. A video with attractive and engaging content will easily attract many viewers and can spread strongly on social networks.

To have good and quality content, you need to carefully research the needs and understanding of customers. From there, build a tight, clear script that impresses viewers.

Step 2: Prepare before recording video

After completing the script and content for the video, the next step is to prepare for the video shooting process. First, you need to find the necessary accessories, contact the actors and prepare the filming locations. In addition, sound and lighting also need to be carefully prepared, because they are important factors that directly affect the audience's emotions.

Step 3: Start recording video

This is the most important step in the process of making a promotional video. To have unique scenes, the cameraman must have experience and skills in filming commercials. They need to know how to adjust the light, choose the shooting angle and create the best images.

Depending on the size of your project and marketing campaign, you may consider using professional companies.

Step 4: Edit and edit video after recording

The last but not least important step in the process of making a promotional video is editing and editing the video. You can use video editing software such as Adobe After Effects, Canva, Camtasia Studio, etc. to edit images, add transition effects, stickers or add music, dubbing. If you are not confident with your voice, you can refer to websites and applications that convert text to speech. These software will help the video become more vivid and colorful.

4. Top 10 most effective websites and applications for making promotional videos today

4.1. Canva

Canva is one of the leading online video advertising websites today. This platform not only provides users with all the necessary tools to create professional advertising videos, but it is also completely free.

With Canva, users can create marketing videos in various formats and share them on social networks. In particular, when upgrading to a Canva Pro account, users will have access to a collection of high-quality images and 24/7 live support from the website development team.

In addition, Canva is also in the top image editing software and is not inferior to Adobe's tools.

4.2. Adobe Express

Similar to Canva, Adobe Express (formerly Adobe Spack) is also a website and video advertising application chosen by many Editors. This platform integrates basic editing tools, is easy to use and does not require users to have professional design skills. Through Adobe Express, you can easily design posters, banners, flyers, catalogs, and advertising videos with just a few simple cutting and pasting operations.

In addition, this website also supports users to download and store videos on popular cloud accounts such as Dropbox, Google Drive, iCloud, etc.

4.3. Kizoa.com

Kizoa.com owns a rich collection of video transition effects with many different themes. In addition, it also combines basic video editing and merging tools to help you create the most attractive and engaging Marketing video.

In addition, Kizoa also supports users to directly share promotional videos on social networks easily and quickly.

Currently, users can experience the free version of Kizoa with a maximum storage capacity of 1GB. However, these videos will be “sticked” with the Kizoa logo (watermark).

4.4. Clipchamp

Like other video ad creation sites, Clipchamp (now owned by Microsoft) has a simple, attractive, and easy-to-use interface. It offers a variety of pre-made video templates for you to create and customize your videos to your liking.

In addition, this website also provides editors with a set of extremely useful editing tools, helping you easily cut, edit, rotate, flip videos or adjust colors through a beautiful collection of filters. In addition, the website also supports designing videos in many different frame sizes such as: 1:1, 9:16, 4:3, ... and adding transition effects, logos or backgrounds to videos.

4.5. Flixpress.com

Flixpress.com is a very popular online video creation service today. This website has many different interface templates and intro videos classified by topic. Users can choose the interface template or intro video according to their preferences and combine it with unique editing effects to create a high-quality, beautiful and sharp Marketing video in just a few minutes.

In addition, Flixpress.com also allows users to customize layouts, runtimes, backgrounds, colors, etc. to match your product or advertising campaign theme.

4.6. Magisto.com

After more than 12 years of operation, since 2010, Magisto.com has become an extremely useful assistant for marketers when they want to create online advertising videos. This website owns a collection of unique and diverse templates, with more than 100,000 videos and many attractive images for you to confidently create your own story.

Besides, Magisto provides a quality music store, diverse in genres and completely free for you.

Not only that, with the support of smart artificial intelligence technology from Magisto, users can select the best quality videos and combine them into a great Marketing video.

4.7. Loopster.com

Loopster.com is a free video editing and editing website designed with a friendly and attractive interface. This website provides a full range of video editing tools from basic to advanced, helping users easily create simulation videos, tutorial videos, Marketing videos with unique effects in just a few minutes.

Regardless of user experience, this tool can be used easily. With the free version of Loopster, users will be able to store videos with a maximum capacity of 3GB and a resolution of 480p, along with a file size of 1GB per upload.

4.8. Powtoon.com

Powtoon.com is a website used to create short videos in the form of presentations, advertisements, and media. This website owns a huge library of templates, characters, animations, music, etc. with a variety of topics from learning to business.

Furthermore, this tool also provides users with a collection of interesting effects and animations for you to freely create marketing videos with your brand's own style.

Once the design process is complete, video files on Powtoon can be easily downloaded in MP4 format and shared on social networks such as Facebook, Youtube, Twitter, etc.

4.9. 123apps.com

123apps.com is a free and professional online video creation website. In addition, this website also provides audio editing tools, PDF, and…

Not only is it completely free to use, the online video cutter also supports extracting almost all popular video formats today such as AVI, MP4, MPG, VOB, MOV,...

In addition, this tool allows users to save videos with resolution quality up to 1080P Full HD and maximum size of 500MB. In particular, to enhance information security, video files will be stored in the cloud and automatically deleted from the server after only a few hours of execution.

4.10. Promo.com

Promo.com (the new name of Slide.ly) is a website specializing in creating online promotional videos that SaDesign wants to introduce to you. With Promo.com, marketers can take advantage of an unlimited video library, along with a variety of editing effects to make your Marketing videos more vivid and attractive.

The site also has a large music library and a variety of aspect ratios to choose from. Once the design process is complete, users can immediately share the video on social media using the site's sharing feature.

Hopefully, the list of top 10 websites and applications that SaDesign has compiled will help you have more useful options in your content creation journey. Do not hesitate to start implementing your ideas today, because a good video can change the way people perceive your product. If you need more information about video design support tools, do not hesitate to contact SaDesign !