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Want Viral Videos? Discover 8 Super Effective Free AI Video Creation Tools
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AI videos are increasingly "dominating" in marketing, education and entertainment. With just a few drag/drop operations on the browser, you can create professional videos yourself without hiring an expensive team.
1. Why should you use AI video creation tools?
1.1. Save cost and time
Save money: Instead of hiring a video production team or unit, AI tools allow you to be in control from AZ at a much lower cost.
Automate many steps: AI tools often integrate features to summarize content, insert effects, add background music... Just enter the script and everything is processed almost automatically.
1.2. Easy to use
User-friendly interface: Most AI tools today support drag/drop, integrate free image and music libraries to help new users access easily.
No need for in-depth knowledge: You don't have to be a technical expert or a designer to create quality videos thanks to the simplified process that AI technology brings.
1.3. Enhance creativity
Rich effects store: Music, video clips, illustrations, transition effects... everything is "at your fingertips".
Variety of styles: Whether you want to create news videos, product introductions, or internal training videos... AI can meet all your needs.
2. Top 8 hottest free AI video creation tools today
Here are 8 great tools that will help you quickly create impressive videos without spending too much money or effort.
2.1. Lumen5
Lumen5 is a familiar name to those who do content marketing, thanks to its ability to turn articles into videos in just a few minutes. You just need to paste the article link or enter text, Lumen5's AI will automatically select images, insert music, and arrange slide layouts.
Automatically summarize content: Saves you editing time.
Free resources: Rich images, video clips, music.
Free version: You can start right away, but there will be resolution limitations and a watermark.
2.2. InVideo
InVideo is known for its wide range of professional templates that serve many purposes, from product promotion videos to business introductions.
Intuitive interface, you can drag and drop, change text, color, font as you like.
Create video from script (Text to Video): Just enter text, InVideo will suggest suitable images and effects.
Rich template library: Fashion, cuisine, travel... are all available.
Attention:
The free version requires you to register an account, has a watermark, and limits some advanced features.
Suitable for small businesses or marketers who want to make quick marketing videos.
2.3. Pictory
This tool “scores” thanks to its ability to quickly turn blog posts into videos similar to Lumen5, but the operation is somewhat more intuitive. You select a piece of text, Pictory’s AI will suggest the corresponding background image/video.
AI Content Summarization: Helps to shorten articles into short highlights.
Built-in footage library: No need to worry about searching for third-party video clips or background music.
Free version: Limited number of video exports (usually 3-5 videos/month depending on the time).
2.4. FlexClip
FlexClip works online, no software download required, provides basic cutting tools and many pre-built templates suitable for travel, food, business topics...
Free Plan: Allows video export at 480p resolution, enough for testing and demos.
Free music and video clip library: Easily insert background music and transition effects.
Drag/drop interface: Simple operation, even new users will not have difficulty.
The free version has a watermark and resolution limits. If you want higher quality (Full HD), you need to upgrade.
2.5. Synthesia
Synthesia is popular with many large businesses thanks to its ability to create professional virtual presenters (AI presenters). You enter your script, choose your language and avatar (virtual character), and the tool will create a video with a “real” person speaking your content.
Multilingual: You can choose English, Vietnamese, and many other languages with natural voice.
Avatar customization: Some paid plans allow for exclusive “branded” presenter designs.
Synthesia's free version offers a limited trial (only a few minutes of video and a small number of characters). However, you can still export a demo video to experience this unique technology.
2.6. Kapwing
Kapwing is an online video editing platform trusted by many content creators. In addition to cutting, inserting text... Kapwing also integrates AI to automatically generate subtitles and some other AI features.
Auto-Subtitle by AI: Automatically recognizes and creates subtitles, saving you time typing manually.
Remove Background: Quickly remove background to merge scenes.
Collaboration: Work in teams, share projects, and edit directly in the browser.
The free version has upload size and video length limits. You need to register an account to save and export videos.
2.7. Adobe Express (formerly Adobe Spark)
Adobe Express is Adobe’s “All in One” consumer version that allows you to quickly create designs and videos online. Recently, Adobe has also integrated AI (Adobe Firefly) to support some creative tasks.
Huge template library: Design posters, banners, videos, social network stories...
Video Editor: Easy to insert music, cut, and transition scenes.
Adobe Firefly (Beta): Helps automate some design tasks (photo editing, background creation...).
There is a free plan, you just need an Adobe account to activate. However, some fonts, templates and advanced features are only available in the paid plan.
If you're familiar with Photoshop or Illustrator, Adobe Express makes syncing your data easier.
2.8. Canva Video Editor (AI integrated)
Canva is already famous in the design and marketing world thanks to its diverse and easy-to-customize template library. The Canva Video Editor version integrates AI to help users enter keywords to get suggested templates, decorative objects, layouts, etc.
AI design suggestions: Automatically suggest fonts, colors, images based on the theme.
Optimized for multiple channels: Crop video frames to fit Facebook, Instagram, TikTok, YouTube... in just 1 click.
Free version: Still very powerful, enough for basic video creation.
Beginners or marketers/brands who need a “quick-easy-fast” tool to create videos or marketing publications.
You can upgrade to Canva Pro if you want exclusive access to photos, videos, and audio.
AI video opens the door to unlimited creativity for anyone who wants to tell their story visually and vividly. The top 8 tools above all have their own strengths and are ready to support you in a free version, enough for you to start exploring.