What is Ahrefs? Discover 5 "top" features that help your website SEO excel

1. What is Ahrefs?

Ahrefs is a powerful SEO toolkit designed to help marketers and website owners improve their rankings on search engines like Google. Ahrefs’s main strength lies in its in-depth analysis of backlinks – links from other websites pointing to your website. This allows users to understand the origin, quality and quantity of backlinks, thereby building an effective backlink strategy.

With constantly updated data and a friendly interface, Ahrefs is trusted by many SEO experts around the world, from beginners to experienced experts. It provides a comprehensive and detailed overview of a website's SEO situation, helping users make informed decisions to optimize search performance.

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2. Benefits of using Ahrefs in SEO strategy

Ahrefs brings many practical benefits to SEO strategies, helping businesses and experts optimize websites effectively and economically. Here are some outstanding benefits presented in more detail:

Save time and effort: Instead of having to use many separate SEO tools for each purpose such as backlink analysis, keyword research, ranking checker, Ahrefs integrates all these features into a single platform.
Accurate and frequently updated data: Ahrefs owns a huge database of websites, backlinks, keywords and content, which is constantly updated at high frequency (about 15-30 minutes/time). This ensures that users always have the latest and most accurate information to analyze and make decisions.
Support data-driven strategic decision making: Ahrefs offers powerful analysis tools for keywords, backlinks, content, and competitors.

3.5 "top-notch" features of Ahrefs help website SEO excel

3.1. Keyword Explorer: Discover potential keywords

Analyze difficulty, search volume, trends:

Keyword Difficulty (KD) : This metric measures the level of competition for a keyword, predicting how difficult it will be for a website to achieve a high ranking in search results. Ahrefs uses a scale of 0-100, with higher scores indicating greater difficulty. Search Volume: Represents the number of users searching for a specific keyword in a given period of time. Ahrefs provides monthly search volume data, which helps users estimate the potential reach of a keyword. However, it is important to note that search volume is not the only factor that determines the effectiveness of a keyword.
Search Trend: Shows how a keyword's search volume has changed over time. Understanding trends helps users choose keywords that are in demand, avoiding keywords that are outdated or about to lose popularity. Ahrefs displays a trend chart that makes it easy to visualize fluctuations.

In addition to analyzing the above factors, Ahrefs is especially helpful in suggesting long-tail keywords. These are keyword phrases that are longer and more specific than short-tail keywords, usually containing 4 or more words. For example, instead of the keyword "running shoes", a long-tail keyword could be "best men's running shoes for beginners". Long-tail keywords have lower search volumes but are often significantly less competitive and have a higher conversion rate because searchers have a specific need. Using long-tail keywords helps:

Increase your ability to reach potential customers: Since long-tail keywords accurately reflect search demand, content optimized for long-tail keywords will reach the right target audience.
Increase conversion rates: Searchers using long-tail keywords are often at the end of the buying process, so they are more likely to take action (purchase, sign up, contact).
Reduced competition : Long-tail keywords are often less competitive than short-tail keywords, making it easier for websites to achieve higher rankings.

3.2. Site Explorer: Competitor and backlink analysis

Ahrefs Site Explorer is a powerful tool that allows you to do in-depth analysis of any website, especially useful for competitor and backlink analysis. Here’s what you can get from Site Explorer:

View Competitor Backlink Profile: Site Explorer allows you to view all of your competitor’s backlinks in detail, including quantity, quality, referring domains, anchor text, and other important metrics like Domain Rating (DR) and URL Rating (UR). By analyzing your competitor’s backlink profile, you can identify authoritative websites that are linking to your competitors, and look for opportunities to get similar backlinks. And it also helps you identify backlinks from low-quality or spammy websites, which can also help you protect your website from negative impacts.
Analyze traffic and keywords your competitors are ranking for : In addition to backlink analysis, Site Explorer also provides information about organic traffic and the keywords your competitors are ranking for on search engines. This helps you understand the keywords your competitors are focusing on, thereby adjusting your keyword strategy to compete more effectively. Based on the keywords your competitors are ranking well for, you can create better, more comprehensive content that better meets the needs of users.

3.3. Content Explorer: Search for “hot” content

Ahrefs’ Content Explorer is a powerful tool that helps you discover what’s trending on the internet. It works like a search engine, but focuses on content, not websites. Here’s how Content Explorer helps you:

Find Hot Content Topics: Content Explorer helps you stay up to date with trends and find new content ideas by searching for articles by keyword or topic. You can filter results by various criteria such as publication time, number of backlinks, social shares, traffic, etc. This helps you:
Catch the trends: Find out what topics are "hot" in your field.
Explore new ideas: Look for new angles and approaches to content.
Competitor Analysis: See what content your competitors are creating and how they're performing.
Content Performance Analysis: Content Explorer lets you analyze the performance of any post, including:

Number of backlinks: See how many websites are linking to the article.
Social shares: Measures how widely your article has been shared on social media.
Traffic: Estimated traffic the article received.

3.4. Site Audit: Detect and fix technical errors

Ahrefs Site Audit is a powerful tool that helps you thoroughly scan your website for technical issues that impact SEO. It automatically scans your website and provides a detailed report of errors, warnings, and suggestions for improvement. Here’s how Site Audit helps you:

Check speed, broken links, meta tags: Site Audit checks many important technical factors, including:

Page Load Speed: Slow websites negatively impact user experience and search rankings. Site Audit helps you identify issues that cause your site to load slowly.
Broken Links: Broken links (404) frustrate users and affect search engine crawling. Site Audit helps you find and fix them.
Meta tags: Meta tags (title, description) help describe the content of a website to search engines and users. Site Audit checks whether they are properly optimized.

3.5. Rank Tracker: Track keyword rankings

Rank Tracker in Ahrefs is a tool that helps you track keyword rankings on search engines accurately and effectively. It provides an overview of your SEO performance over time. Here are the main benefits of Rank Tracker:

Track keyword positions over time: Rank Tracker allows you to track the position of your target keywords in search engine rankings (SERPs) over time. You can track rankings across multiple devices (desktop, mobile) and in multiple geographic locations. This helps you:
Know how your strategies are working: Tracking your rankings helps you evaluate the effectiveness of your SEO efforts, so you know which strategies are working well and which ones need tweaking.
Detect ranking fluctuations: Timely grasp unusual ranking fluctuations (sudden increase or decrease) to have timely handling measures.
Regular Reports: Rank Tracker provides regular reports (daily, weekly, monthly) on keyword ranking changes. This report helps you:

Measure results: Evaluate the effectiveness of your SEO campaign based on specific metrics.
Timely Strategy Adjustments: Based on the reports, you can make necessary adjustments to your SEO strategy to achieve better results.

4. How to Incorporate Ahrefs Features into Your SEO Strategy

To get the most out of Ahrefs, you need to incorporate its features into a unified SEO process, from initial research to ongoing monitoring and optimization. Here’s how to incorporate Ahrefs features into your SEO strategy:

 Keyword Research (Keywords Explorer) : Start by using Keywords Explorer to find potential keywords, analyze difficulty, search volume, and trends. Use the long-tail keyword suggestion feature to reach your target customers more effectively.
 Competitor Analysis (Site Explorer & Content Explorer): Use Site Explorer to analyze backlinks, traffic, and keywords your competitors are ranking for. Use Content Explorer to find hot content in your industry, analyze how your competitors' content is performing, and find new content ideas.
 Content Creation : Based on keyword research and competitor analysis, create quality, engaging content optimized for target keywords. Focus on using natural keywords and distributing them appropriately in the content.
Technical Optimization (Site Audit): Use Site Audit to detect and fix technical errors on your website, including page load speed, broken links, meta tags, and other issues. This improves user experience and makes it easier for search engines to crawl your website.
 Rank Tracker : Use Rank Tracker to track keyword rankings over time, evaluate the effectiveness of your SEO strategy, and detect ranking fluctuations.
Continuously update and optimize : Use data from Ahrefs to continuously monitor, analyze and improve every step of the SEO journey. For example: track keyword rankings with Rank Tracker, analyze content performance with Content Explorer, periodically check the website with Site Audit. Continuously updating and optimizing helps SEO strategies stay effective and adapt to changes in search algorithms.
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5. Conclusion

Ahrefs is a powerful SEO tool, providing a comprehensive set of features that help you analyze your website, competitors and market in depth. Don't hesitate, let's explore and apply these 5 "top" features of Ahrefs today. By leveraging the power of Ahrefs, you can improve your SEO performance, improve your website ranking and excel in search results, attracting more potential customers.