15 Most Engaging Content Writing Formulas In 2025

The year 2025 promises to bring many new trends and content writing formulas, helping marketers and creators attract and retain readers more effectively than ever. In this article, Sadesign will introduce 15 of the most engaging content writing formulas, from creative approaches to SEO optimization methods, ensuring your content always stands out from the crowd. Discover it right in the article below!

1. Formula – AIDA

The AIDA model is one of the classic yet effective content writing formulas in marketing. Starting with Attention , you need to create a compelling headline or opening sentence. This will not only help attract immediate attention but also encourage readers to continue exploring your content. Use numbers, questions or shocking statements to highlight this part.

Next is Interest . Once you’ve grabbed their attention, your job is to provide interesting and valuable information. Readers won’t stick around long if they don’t feel your content is relevant to them. Use specific examples, compelling stories, and statistics to make your content come alive and relatable to your readers.

Finally, you need to create Desire and Action . Mention the specific benefits your product or service offers, making your readers feel like they need it in their lives. End your content with a strong call to action, encouraging them to take the next step, like making a purchase or signing up for a service. The AIDA model is more than just a structure, it’s a powerful strategy for turning readers into leads.

2. Formula – FAB

The FAB formula focuses on emphasizing the benefits that your product or service can bring to your customers. First, you need to identify the Features of your product. These are specific characteristics, such as materials, manufacturing technology, or unique design. Clearly presenting the features helps customers better understand the product.

Next is Advantages . This involves not only comparing your product to your competitors, but also highlighting the strengths that your product offers. For example, if your product has energy-saving features, talk about how this saves money for the customer.

The Benefits section is what customers really care about. Clearly describe how your product or service can improve their lives, such as saving them time, improving their quality of life, or solving specific problems. When customers feel the benefits are highlighted, they are more likely to be persuaded and make a purchase decision.

3. Formula – PAS

The PAS formula is a powerful way to connect with your customers by identifying the problem they are facing. First, the Problem section helps you identify the pain or challenge your customers are facing. Make sure the problem you address is relevant and relevant to your audience.

Next, the Agitate step is where you dive into the negative consequences that the problem can cause. This not only highlights the seriousness of the problem, but also makes the reader feel the need to take immediate action. Use real-life examples or stories to help the reader feel more clearly about the impact of the problem.

The Solve section provides the reader with a specific solution. This is the product or service you are promoting, and you need to demonstrate that your solution is the best option. Make the reader feel that choosing you is the best decision to solve their problem.

4. Formula – BAB

The BAB formula is very effective in creating an emotional connection with customers, especially in the cosmetics and beauty services industry. Start with the Before section, which describes the customer's situation before using the product. Clearly state the problems and difficulties they are facing, creating empathy and connecting with the reader.

Next is After , where you describe the state your customers want to achieve after using your product or service. Paint a bright picture of their life after they have experienced your product, thereby stimulating their desire to change.

Finally, the Bridge connects the “before” and “after” states by emphasizing the product or service you are promoting. This is where you need to make it clear to your readers that your product is the perfect solution to their problems. Ending strong with a call to action will help you turn desire into action on the part of your customers.

5. Formula – 4P

The 4P formula has become an indispensable part of content marketing, especially on social media platforms like Facebook. First is Picture . Pictures are not just illustrations; they need to stimulate curiosity and make a strong impression on the reader. A beautiful and suitable picture can create a positive atmosphere, making your product more attractive to customers.

Next is the Promise . This is where you make a commitment to the product’s benefits and effectiveness. The promise needs to be specific and realistic, helping consumers feel confident in choosing the product. Remember, a strong promise is not just an advertisement, but a commitment to the quality and value you bring to your customers.

The Push section is where you need to convey urgency and encourage readers to take action right away. Promotions, special offers, or freebies can be a powerful motivator for customers to buy your product. When all of these elements are combined harmoniously, you will create an ad that is not only attractive but also effective in converting readers into customers.

6. Formula – 4A

The 4A formula is a powerful approach to building a connection with your customers. The first is Aware , where you create awareness for your product or service. This is not just about promoting it, but about making customers realize the value it brings to their lives.

Next, the Attitude section helps shape the consumer’s feelings and attitudes towards the brand. A positive attitude can be built through positive experiences, reviews from other users, and inspirational content. Creating a positive brand image will give customers more reasons to choose your product.

With Act and Act again , you need to encourage customers to not only buy your product but also come back in the future. This can be achieved through loyalty programs, email marketing, and ongoing promotional campaigns. When customers feel cared for and valued, they will not hesitate to come back to you a second time.

7. Formula – 4C

The 4C formula is considered a guideline for creating attractive and engaging content. The first is Clear . The content needs to be simple and easy to understand, helping readers quickly grasp the message you want to convey. Avoid using complex language or technical terms that readers may not understand.

Next is Concise . In today's information age, readers are often short on time. Therefore, it is important to present your message concisely and without repetition. Get straight to the point and provide only the information necessary to keep your readers engaged.

Finally, Compelling and Credible are essential. Your content needs to be compelling, making readers interested and want to learn more. At the same time, make sure that the information you provide is backed up by specific evidence or reliable documents. When readers feel confident about the authenticity of your content, they are more likely to be convinced.

8. Formula – 4U

The 4U formula is a powerful way to ensure that your content is not only engaging but also useful to your readers. The first is Useful . Your content should provide real value to your readers, helping them solve a problem or improve their lives. When readers feel the benefit, they will be more likely to return to your content in the future.

Next, the Urgent section helps create the necessary push for customers to take immediate action. Give them compelling reasons not to hesitate, such as limited-time promotions or products that are only available for a certain period of time. Urgency makes readers feel the need to act now.

Unique and Ultra-specific are the elements that make your content stand out from the crowd. Highlight the differences between your product or service and your competitors, and present it in a clear, specific way that is easy for readers to understand and absorb. When you can convey your message in a unique and concise way, you will effectively capture the attention of your readers.

9. Formula – 3S

The 3S formula is a perfect model for writing copy on platforms like TikTok, where viewers’ attention spans are limited to a few seconds. The first is the Star , where you need to identify the main character of the story. The star can be the product, service, or the customer themselves — the key is to highlight the most prominent feature. This is the first element that grabs attention and creates a connection with the audience.

Next is the Story , which needs to be authentic and compelling. A compelling story will give depth to the star, helping viewers feel the value and meaning of the product or service. Don’t hesitate to share personalized experiences, making viewers feel closer and more easily relate to the content.

Solution (Solution) provides a specific solution to the problem the star is facing. Use clear language, avoid jargon, so that the reader can easily understand and feel the real value of the product. When you can connect the story to the solution in a coherent way, you will not only attract but also retain the attention of the viewer.

10. Formula – PASTOR

The PASTOR formula is a powerful way to connect with your audience on a deep level. First is the Problem , where you need to clearly identify the pain points your readers are facing. Knowing the problem will help you grab their attention and create a sense of empathy, making them feel like you understand them.

Next, the Amplify section plays an important role in highlighting the possible consequences of not addressing the problem. Provide specific examples and encourage the reader to feel the severity of the situation. When they realize that the problem is not just an annoyance but can have a major impact on their life, they will feel the need to take action.

Finally, you’ll present your Solution and Offer . Tell a story about how your product or service helped someone overcome a similar problem. Provide testimonials from people who have used your product, and end with a clear call to action. When readers feel motivated and confident in the solution you offer, they’ll be more likely to make a purchase.

11. Formula – APP

The APP formula is a simple yet effective way to engage your readers from the very first lines. Start with Agree , where you acknowledge the problem your readers are facing. This not only shows empathy, but also makes your readers feel understood. When they see that you recognize their struggles, they are more likely to continue reading to find a solution.

Next comes the Promise section , where you promise that the article will help solve the problem they are facing. Make sure this promise is clear and compelling, making the reader feel like they can’t miss the valuable information you’re about to share. A strong promise will pique their curiosity and motivate them to keep reading.

The preview is your chance to give your readers a taste of what they’ll get in the article. Summarize the main points you’ll discuss, as a promise of value. When readers know the benefits in advance, they have a reason to stick around and read on to the end.

12. Formula – STRINGS

The STRINGS formula is a compelling approach to delivering information in a clear and concise manner. The first is Share , where you provide useful information, knowledge, or experience related to your product or service. By sharing valuable information, you not only build trust but also create a connection with your readers.

Next is Teach , where you show your readers how to solve their problem with detailed instructions. Provide useful skills or tips that your readers can apply immediately. Helping them solve their problem creates real value and makes them feel like you have their best interests at heart.

Rewards and Nurture will help you build long-term relationships with your customers. Incentivizing readers with rewards like points, discounts, or exclusive experiences will motivate them to participate. At the same time, nurture and nurture your customer relationships with useful content, thereby building loyalty and trust in your brand.

13. Formula – IDCA

The IDCA formula is a creative variation of AIDA that brings a fresh approach to content writing. The first is Interest , where you need to create interest right from the first sentence. Use questions that spark curiosity or interesting information to draw readers in. A strong opening sentence can be the key to keeping readers on your page longer.

Next, the Desire section increases the reader’s desire by clearly stating the benefits of your product or service. Help them visualize their life being better off with your product. Real-life examples and vivid images create a strong emotional connection and make the reader feel the need to have the product right away.

Finally, with Conviction and Action , you need to build trust through proof, testimonials from previous customers, or credible statistics. Once your readers feel confident in the value of your product, gently direct them to a specific action, like making a purchase or signing up for a service. A clear call to action will help you turn interest into action.

14. Formula – QUEST

The QUEST formula is a powerful tool to help you connect deeply with your readers. Starting with Qualify , you need to be clear about who you are trying to reach. This not only helps you shape your content, but also makes your readers feel like you are speaking directly to them. Identifying the right audience creates a connection from the start.

Next is Understand , where you demonstrate your understanding of the needs and problems your readers are facing. Use empathetic language to make them feel like they are not alone in their struggle. When readers feel like you understand them, they will be more receptive to the information you provide.

The Educate and Stimulate sections will help you provide information and solutions to their problems. Highlight the specific benefits your product or service offers. Once you have provided enough information and generated interest, convert your readers into customers by encouraging them to take immediate action. A strong closing is key to creating effective conversions.

15. Recipe – AAPPA

The AAPPA formula is a great way to close a sale quickly and effectively. Start with Attention , where you need to make an impression right from the start. An eye-catching headline or a striking image can create instant interest from the customer, making them want to learn more about your product.

Next, the Advantage section helps you highlight the benefits and differences of your product compared to competitors. This is your opportunity to convince customers that your product is not just an option, but the best choice for them. Use data, customer reviews, and specific evidence to increase persuasion.

With Prove and Persuade , you need to provide compelling evidence and compelling offers to encourage customers to take action. A strong call to action, such as a limited-time discount or promotion, will motivate customers to make an immediate purchase decision. Don’t forget to ask for a clear action to guide them to the next step in their buying journey.

16. Conclusion

2025 will be an exciting time to create engaging content, creativity and strategic skills will be at the forefront. By applying the 15 engaging content writing formulas above, you can not only attract readers’ attention but also create sustainable values ​​for your brand. Start today to conquer the minds and hearts of readers, making your content an indispensable part of their journey of discovery and experience!