20+ Top SEO Tools That SEOers Need to Know

Nowadays, search engine optimization (SEO) is not just an option but has become an essential requirement for every business. With millions of competing websites, using the right SEO tools not only helps increase website rankings but also improves customer reach and engagement. In this article, Sadesign will explore with you more than 20 top SEO tools that every SEOer should know, from free tools to paid solutions, helping you optimize your SEO strategy in the most effective way.

1. Why should you use SEO support tools?

Using SEO support tools brings many great benefits:

Performance Optimization : SEO tools help analyze and evaluate the performance of your website, helping you identify problems that need to be fixed.
Keyword Analysis : They allow you to research and select the right keywords, helping you improve your visibility on search engines.

Track your competitors : SEO tools help you track your competitors' activities, thereby building a more optimal strategy.

Save Time : Many tools automate SEO tasks, saving you time and allowing you to focus on bigger strategies.

Improve user experience : Analytics tools help you better understand user behavior and optimize their experience on your website.

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2. Free tools

2.1 Google Keyword Planner

Google Keyword Planner is one of the most powerful keyword research tools that you can use for free. Developed by Google, it helps you generate keyword ideas based on up to ten seed keywords or from a specific website. More than just a keyword research tool, Google Keyword Planner also gives you insight into search trends, helping you capture user interest.

While Google Keyword Planner has some limitations, such as not providing accurate search volumes, it is still very useful for finding keyword ideas. If you are having trouble identifying the right keywords for your content, Google Keyword Planner can help you expand your keyword list and optimize your SEO strategy.

2.2 Google Trends

Google Trends is a great tool for tracking how much a topic is searched for over time. With Google Trends, you can get a sense of what’s hot and what people are interested in, and tailor your content accordingly. This not only helps you create quality content, but also helps you avoid wasting time on topics that have lost their appeal.

By using Google Trends, you can discover keywords that are increasing in search volume, helping you quickly grasp and capitalize on new trends. This is important for optimizing content and attracting large amounts of search engine traffic.

2.3 Web Developer

Although Web Developer is primarily designed for web developers, it is also a great SEO tool. With Web Developer, you can see the structure of your website in detail, from heading tags to visual elements. This makes it easy to identify and fix issues that can affect SEO optimization.

Web Developer not only helps you optimize your content but also provides you with the information you need to improve the user experience. With this information, you can make the necessary adjustments to make your website work more effectively.

2.4 SEOQuake

This is considered one of the best free SEO tools available today. This is a Chrome extension that helps you perform SEO checks directly on your website. With SEOQuake, you can evaluate both internal and external links and compare them with your competitors.

This tool not only gives you important SEO metrics but also helps you better understand how your website is performing, so you can make timely adjustments to improve your search engine rankings.

2.5 Google’s Rich Results Test

Google's Rich Results Test is a completely free tool from Google that helps you test the types of rich results that can appear on your page. Using this tool, you can see if your website meets the criteria to appear in rich search results.

Additionally, Google's Rich Results Test provides suggestions and information about structured data on your website, which not only helps optimize search engine visibility but also improves user experience.

2.6 Google PageSpeed Insights

Google PageSpeed ​​Insights is an important tool that helps you evaluate the performance of your website on both mobile and desktop devices. This tool not only provides a score for page load speed but also provides specific recommendations for improving performance.

Optimizing page load speed is an extremely important factor in SEO. A fast website not only improves the user experience but also has the potential to rank higher in search engines. With Google PageSpeed ​​Insights, you can quickly identify issues that need to be fixed to optimize your website.

2.7 XML Sitemaps

XML Sitemaps is a useful tool that helps you create a sitemap for your website. Just enter your website URL and some optional parameters, and the tool will generate a sitemap that you can upload to Google Search Console and Bing Webmaster Tools. With the free version, you can create a sitemap for up to 500 pages.

Sitemaps help search engines easily index your pages, thereby improving your site's visibility in search results. They are an indispensable tool in your SEO toolkit.

2.8 Yoast SEO

Yoast SEO is one of the most popular WordPress plugins for content optimization. It gives you helpful suggestions for tweaking your posts to make them more search engine friendly.

With Yoast SEO, you can easily add titles, meta descriptions, and other tags to your posts. Not only does it help optimize your content, Yoast SEO also provides detailed analysis of your post's optimization capabilities, helping you improve the quality of your content effectively.

2.9 Rank Math

Like Yoast SEO, Rank Math is also an SEO plugin for WordPress that helps optimize your articles effectively. Rank Math offers many useful features such as adding titles, meta descriptions, and even structured data to rich snippets.

Rank Math also helps you manage URL redirects and find broken links on your website. With a friendly and easy-to-use interface, Rank Math is an ideal choice for those who want to optimize SEO without much technical knowledge.

2.10 Google Search Console

Google Search Console, formerly known as Google Webmaster Tools, is an extremely useful free service for webmasters. This tool allows you to monitor your website's indexing status and optimize its visibility in search engines.

With Google Search Console, you can get detailed information about how Google crawls your site. This helps you detect and fix issues that may affect your search engine rankings.

2.11 Google Analytics

Google Analytics is a free tool that is indispensable for anyone working in the field of digital marketing. This tool provides detailed statistics about the number of visitors to your website, helping you better understand user behavior.

Data from Google Analytics can be used to improve every aspect of your marketing. You can track important metrics like bounce rate, visit time, and traffic sources, and adjust your marketing strategy to make it most effective.

2.12 Google Data Studio

Google Data Studio is a powerful tool that lets you create interactive reports and dashboards. It integrates easily with Google products, allowing you to consolidate data from multiple sources like Google Search Console and Google Analytics.

With Google Data Studio, you can visualize data in a vivid and easy-to-understand way, helping you make better decisions in your SEO strategy. This is a great tool for those who want to track performance and analyze data effectively.

3. Paid tools

3.1 Keyword Tool

Keyword Tool is a powerful keyword research tool that helps you discover thousands of long-tail keywords related to any topic. By automatically generating search suggestions from major platforms such as Google, Bing, Amazon, and eBay, Keyword Tool will provide you with a rich and diverse keyword pool. What's special about this tool is that it allows you to customize the results by region and language, helping you target the right audience.

With Keyword Tool, you can not only find popular keywords but also discover keywords with untapped potential. Whether you are a blogger, marketer or business owner, this tool will definitely be a great helper, helping you optimize your content and improve your search engine rankings.

3.2 Ahref’s Keyword Generator

Ahref’s Keyword Generator is one of the leading keyword research tools in the SEO industry. With a massive database of over ten billion keywords from over 170 countries, the tool gives you the top 100 keyword ideas based on the seed keyword or phrase you enter. Notably, Ahref’s Keyword Generator not only provides estimated monthly search volume for each keyword, but also shows the keyword difficulty (KD).

The ability to find keyword ideas for platforms like Bing, YouTube, and Amazon helps you expand your vision and content strategy. Ahref's Keyword Generator is truly an indispensable tool for those who want to improve their SEO performance and find keywords that match their business goals.

3.3 LSI Graph

LSI Graph is a smart keyword research tool that helps you find latent semantic keywords (LSI) related to your main keyword. The strength of LSI Graph lies in its ability to provide additional keywords, helping you build richer and more in-depth content. LSI keywords not only support SEO optimization but also help provide powerful contextual information to both users and search engines.

By using LSI Graph, you can create more unique and engaging content, which will increase your chances of ranking in search results. This tool will help you ensure that your content is not only relevant to your main keywords, but also meets the informational needs of your users.

3.4 Screaming Frog SEO Spider

Screaming Frog SEO Spider is a powerful website crawler that helps you analyze the SEO performance of both small and large websites. With real-time data collection, this tool allows you to get detailed information about page structure, title tags, meta descriptions, and many other factors that affect SEO.

More than just a crawling tool, Screaming Frog helps you make smart decisions based on the data it collects. This is crucial for optimizing on-page elements and improving the user experience on your website.

3.5 Ahrefs’ Backlink Checker

Ahrefs' Backlink Checker is an indispensable tool for link building and analysis. It shows the top 100 backlinks to any website you enter. It also provides information about the five most linked pages, most popular anchor text, and important metrics like domain rating (DR) and URL rating (UR).

With Ahrefs' Backlink Checker, you can easily track and analyze your competitors' links, thereby building an effective link building strategy for your website. This tool will help you improve your website's authority and ranking by building a quality link network.

3.6 Hunter.io

Hunter.io is a great tool for finding email addresses related to a specific website. With up to 50 requests per month free, Hunter.io allows you to quickly find email addresses of specific people just by entering their domain and name.

This is an extremely useful tool for marketers and SEOs, making it easy to connect with potential customers or partners in your industry. Hunter.io will save you time and effort in building your contact list.

3.7 Ahrefs’ Broken Link Checker

Ahrefs' Broken Link Checker is the perfect tool to check for broken links on your website. It shows you the top ten broken incoming and outgoing links for any domain, subdomain, or URL. Detecting broken links will help you improve user experience and maintain your website's authority.

In addition to finding broken links, Ahrefs' Broken Link Checker also helps you identify broken pages on your site, which you can quickly fix to regain “link authority.” It's an indispensable tool for any SEO who wants to maintain link strength and optimize their site.

3.8 SEMrush

SEMrush is one of the most popular SEO tools in the SEO community. With SEMrush, you can easily track your website rankings and identify changes that can improve your SERP rankings. The tool offers a variety of useful features, from keyword analysis to competitor tracking, to give you a complete overview of your SEO performance.

What’s special about SEMrush is its ability to integrate different tools into a single platform, saving you time and effort in managing SEO campaigns. With SEMrush, you can not only optimize your content but also build a comprehensive marketing strategy, thereby improving your business performance.

4. Conclusion

Using SEO tools not only helps you optimize your website but also creates new opportunities for attracting and retaining customers. From free tools to premium solutions, each tool has its own benefits that you can exploit. Choose the tools that suit your needs and strategy, and start optimizing your website today. Investing in SEO will not only help improve your rankings but also bring long-term value to your business.