6 Steps to Write Standard SEO and Notes to Make SEO Articles More Valuable

SEO is not only a tool to help you improve your ranking on Google but also the art of connecting with readers. A standard SEO article is not just about inserting keywords, but also about creating real value for users. Let's explore with Sadesign 6 steps to write standard SEO and necessary notes so that your article is not only loved by search engines but also conquers the hearts of readers.

1. What is a standard SEO article?

SEO writing is content that is optimized for search engines, with the aim of achieving high rankings in search results. This includes not only using keywords appropriately, but also ensuring that the content is valuable and relevant to the needs of the reader. A good article must be clearly structured, easy to read, and provide useful information that users are looking for.

First, to evaluate an SEO-standard article, we need to consider factors such as title, description, and content layout. The title needs to be attractive and contain the main keyword, while the description should summarize the article content concisely. Moreover, using H1, H2, H3 tags to divide the content is also very important, helping readers and search engines easily grasp the article structure.

Finally, an SEO-friendly article cannot lack internal and external links. Internal links help readers easily access other content on your website, while external links to reputable sources can increase the credibility of the article. All of these factors combined will create a perfect SEO article, not only attracting readers but also being loved by search engines.

2. 6 Steps to write the most standard SEO

2.1 Step 1: Choose a topic for a standard SEO article

Choosing a topic is the first and most important step in the SEO writing process. A suitable topic not only helps you attract readers but also creates a solid foundation for optimizing content. To choose an effective topic, you need to consider three main criteria:

Appropriate for the target audience : Clearly define who you want to target. The topic needs to meet the interests and needs of that audience.

Relevant to your industry : The topic should be closely related to the product, service or industry you are operating in. This makes the article meaningful and valuable to the reader.

Market trends : Don't be afraid to look for hot topics. Keeping up with the latest industry trends will help you provide timely information, thereby attracting more traffic.

2.2 Step 2: Research primary and secondary keywords

Once you have chosen a topic, the next step is to research and select keywords for your article. Keywords are phrases that people use to search for information on the Internet. To do this effectively, you can use tools like Ahrefs, SEMrush or Google Keyword Planner. Remember that keyword selection is not limited to the main keyword, but also requires additional keywords to enrich the content.

For example, if you choose the topic of "search engines", the main keyword might be "what is a search engine", while the secondary keywords might include "search engines", "what is a search engine", etc. Knowing your keywords will help your content be easily found by users.

2.3 Step 3: Create an outline for a standard SEO article

Once you have a topic and keywords, the next step is to create an outline for your article. This will not only help you organize your content logically, but will also help you better understand the search intent of your users. You can do this by following these steps:

Keyword Extraction : Determine why users are searching for this phrase. This helps you better understand their needs.

Identify your reader's desires : Based on your perspective, analyze what your readers are looking for.

Google Research : Find out how Google returns results for this keyword, and learn what information users are looking for.

Competitor Analysis : Look at the top 10 search results to understand how your competitors are meeting user needs.

Unify your expectations : Compare the information you have found with your perspective to get an overall view.
Create a detailed outline : From all the information you have collected, create a detailed outline for the article.

2.4 Step 4: Write SEO standard articles

Now it’s time to start writing your article. Remember that the content needs to be original and unique. Avoid copying or modifying content from other sources as this can result in your article being downgraded or even penalized by Google. Express your ideas creatively, using unique words and expressions to make your article more attractive.

2.5 Step 5: Edit the article

Once you’ve finished writing your article, the next step is editing to make sure it’s polished. This is where you check for spelling and grammar errors and make sure your content isn’t duplicated. Double-check your title, keywords, and description to make sure everything is optimized. Don’t be afraid to ask someone else to look at it for an objective view.

2.6 Step 6: Post and optimize

Finally, after editing is complete, you will proceed to post the article on the website. At this point, there are some small but important tasks that you need to do:

Write title and description tags : Make sure that the title and description contain the main keyword to optimize for SEO.

Use H1, H2, H3 tags : Clear article structure helps search engines easily understand the content.

Image optimization : Use ALT tags and captions for images, containing keywords to increase findability.

Internal and external links : Optimize links to related articles on the website and from reputable sources.

Before publishing your article, double check everything again to make sure your content is perfect, ready to attract readers and search engines.

3. Things to note when writing SEO

3.1. Valuable SEO standard article, no copy, well presented

The content of an SEO-standard article must be complete and accurate, not rambling or off-topic. The goal is to provide useful information to readers, while helping Google better understand the content you are sharing.

Many people wonder how to copy content without Google detecting it. In fact, no one can know the exact algorithm of Google, but you can use tools like Copyscape to check the uniqueness of your content. This will help you avoid unnecessary risks.

3.2. Make an impression right from the start with content or images

A piece of writing needs to grab attention from the very first lines. If the headline isn’t compelling, the reader won’t have a reason to continue. In addition to writing well, it’s important to understand your customers’ needs and pain points so you can tap into their emotions.

If the first two sentences don’t make an impression, chances are the reader will skip the article. Spend 70-80% of your effort on the title and introduction to create a strong first impression.

3.3. The main keyword is in the Title and description.

When writing an SEO-friendly article, the title should be 55-65 characters long, with the main keyword at the beginning. Note that you should not repeat the keyword more than twice in the title. The description should also be optimized, with a length of 150-160 characters, and should not repeat the keyword more than three times.

Once complete, search Google to check that your title and description are fully visible. This is important to ensure that users can find your content when searching.

3.4. Add secondary/popular keywords to Title, Description

Adding secondary keywords to your title and description will help increase your article's searchability. For example, you can use phrases like "Prestigious law firm in Hanoi" or "Genuine car tire replacement in Hanoi."

Be sure to accurately describe the services you provide, especially with keywords related to location or price. This will not only help readers find you easily, but also help Google better understand the content of your article.

3.5. H1 for title and H2, H3 for subheadings

Heading tags play an important role in organizing the structure of your article. H1 tags should be used for main headings, while H2 and H3 should be used for subheadings. This helps Google recognize the main ideas you want to convey.

Additionally, using heading tags appropriately also helps readers follow the content easily. Remember that heading tags should only be used for titles, not for paragraphs.

3.6. Keywords present in H2, H3

Google uses H1 and H2 tags to quickly grasp the main content of an article. When writing SEO-standard content, it is very important to include primary and secondary keywords in H2 and H3 headings. However, you should avoid "stuffing" keywords into every heading, as this not only makes the article boring but can also negatively affect the reader's experience.

To optimize effectiveness, remember that natural writing is always preferred. You can test how to add headings in your editor to ensure that the content is formatted clearly and easily understood.

3.7. Keywords in URL (Friendly URL)

An optimal URL should have a clear and easy-to-understand structure, such as domainname.com/large-category/small-category/article-name.html . This structure not only helps users easily recognize the content but also helps Google in classifying and indexing your website. The domain name should contain the main keyword and be shortened to make it easier to remember.

Instead of using a long and complicated URL, choose a shortened one, like https://sadesign.vn/20-cong-cu-ai-giup-ban-thanh-cong-trong-linh-vuc-seo-website-chuyen-nghiep , this will make it more convenient for readers to search for information.

3.8. Keywords in content

There are several ways to go about incorporating keywords into your writing. The first is keyword stuffing, but this can make your writing less engaging. Instead, use synonyms or related phrases to enrich your content, making your writing more natural and accessible.

Current trends show that Google is getting smarter at understanding content through semantics, not just keywords. You can search for keyword suggestions through Google or use tools like Keywordtool.io to expand your keyword list, thereby creating better quality content.

3.9. Keywords are in the first and last 150 characters of the article.

A good SEO article needs to have a clear introduction and conclusion. Mentioning keywords in these two paragraphs is very important, because they not only help readers easily grasp the content but also help Google understand your article. The introduction should attract attention from the first few sentences, while the conclusion should summarize the main points.

This way, you not only create a clear article structure but also increase your visibility on search engines. Keywords in the introduction and conclusion will reinforce the content and increase SEO effectiveness.

3.10. Image optimization

When using images in your articles, image optimization is a must. First, rename the image before uploading to avoid errors and make sure that the image name contains the appropriate keywords. Furthermore, you should also pay attention to the image URL, title, ALT tag and caption, all of which should contain relevant keywords.

Optimizing images not only boosts SEO, but also improves user experience. When images are optimized, they load faster and are easier for Google to index, giving your article a better chance of appearing in search results.

3.11. Use bold, italic, underline

To emphasize key phrases, you should use bold, italic, or underline. These techniques not only help draw the reader’s attention but also highlight important information. However, they should be used sparingly to avoid cluttering the content.

In addition, using these formats also helps the article look more eye-catching. Don't overdo it, select the content that is really necessary to emphasize, thereby helping the article to remain coherent and easy to read.

3.12. CTA for article

An effective article needs to have a clear goal, and creating a call to action (CTA) is essential. CTAs not only guide readers to take the desired action, but also help increase conversion rates. Make sure your CTA is prominent and easy to understand.

You can use free CTA button generator tools to make your call to action more compelling. A strong CTA will encourage readers to take the action you want them to take, such as signing up for information or making a purchase.

3.13. Using the keyboard format

When numbering or creating lists, use the built-in functions in your editor instead of numbering yourself or using your own symbols. This not only makes it easier for Google to understand the structure of your content, but also ensures that readers can follow along.

Using standard typing formats will make your content look more professional. It will also improve your article's SEO, as Google will be able to better understand the structure and content you are trying to convey.

3.14. Use of photos/videos in the article

For tutorials, reviews, or experiences, incorporating videos or illustrations is very useful. Images and videos not only make the content more vivid, but also keep readers on the page longer. This enhances the reader's experience and interaction with the content.

A relevant video will provide additional information to readers and can increase the time they spend on the page. Make sure any images and videos you use are relevant to the content of your article, creating consistency and engaging readers.

4. Things to note after writing SEO

4.1. Using External Link

Many SEOs are wary of linking out to their own sites, fearing that they will lose Pagerank. However, adding a link or two to reputable external sources is a smart strategy. Not only does this add credibility to your content, it also shows Google that you’re providing information from quality sources.

By linking to authoritative websites, you can increase the value of your content. Choose reliable sources to enrich your article and build trust from your readers.

4.2. Using Internal Links

Internal linking is an important part of your SEO strategy. When writing content, look for places where you can link to other articles on your website to provide additional information. This not only makes it easier for readers to find related content, but also keeps them on your site longer.

Make sure that internal links are built contextually, which helps increase engagement. These links can be to other posts, home pages, categories, or tags, all of which create a strong and effective linking structure.

4.3. Keywords present in External/Internal Link

When establishing links, both internal and external links should have relevant keywords. This not only helps clarify the content but also provides additional information for readers. Keywords in links also help Google understand the relationship between content, thereby improving your search rankings.

Don’t forget that quality links can increase the authority of your article. Make sure the links you use are valuable and relevant to the content you’re providing.

4.4. Optimize CTR

Click-through rate (CTR) is an important factor in SEO, helping Google evaluate the attractiveness of an article. An attractive title will encourage users to click on your article. Experiment with different titles to find out which structure is most effective.

For example, the title “How to Write SEO-Friendly Articles: 23 Comprehensive Checklists” might be more appealing than a simple headline. Headline writing is an art, and creating compelling headlines is an integral part of content optimization.

4.5. Keyword density

Keyword density is an important factor in SEO, with 1% - 5% being ideal. You can use tools like SEOQUAKE to check keyword density in your browser. This helps ensure that the main keyword is not only present enough but also not stuffed, keeping the content natural and easy to read.

Controlling keyword density will help your content stay focused enough on your SEO goals while still grabbing the reader’s attention. Find the balance between optimization and user experience.

4.6. Create Internal Link from 3 old posts/3 new posts

Creating internal links between old and new articles is a smart strategy. Older articles that already have a steady flow of traffic can lead readers to newer content, increasing engagement on the page. Make sure these links are relevant and support the content you’re developing.

When readers find valuable and relevant information, they tend to stay on the page longer and explore more content. This contributes to improving the SEO effectiveness of the entire website.

4.7. Submit Website trong Google Webmaster Tools

After completing the article and posting it on the website, the next step is to send a request to Google to index the new content. Using the tool in Google Webmaster Tools will help your content be indexed quickly, minimizing the risk of the article being copied and not appearing in search in time.

Make sure you regularly review and update your articles to optimize your visibility on search engines. This will increase your presence in the online world.

4.8. Create Backlink for the article

Backlinks are still an important factor in SEO. In fact, most of the top positions in search engines have at least one external link pointing to them. Creating these links naturally and appropriately will help increase the authority of the content.

Remember that not all backlinks are bad. When building links, pay attention to their quality and naturalness to avoid being seen as spammy.

4.9. No duplicate keyword pages

Each primary keyword should only be used on one page to avoid duplicate content. This not only helps with SEO but also ensures that each article has unique value. Double check before publishing to ensure that no content is duplicated.

This also helps Google better understand the structure and content of your website, thereby improving your search rankings.

4.10. Check Thumbnail image when sharing on Facebook

Traffic from Facebook can be a significant contributor to your website traffic. Whenever you share a post on social media, double-check your profile picture to make sure it is relevant and appealing. Use Facebook’s tool to check and edit your thumbnail to improve your social click-through rate.

Make sure that the thumbnail image is not only attractive but also reflects the content of the article, thereby encouraging users to click on the link.

4.11. Use/create comments for articles

User comments can increase engagement and keep readers on your site longer. Encourage users to leave feedback and be available to respond to them. A post with a comment section creates a discussion and helps readers feel more connected to the content.

The comment feature also shows trust from customers, thereby enhancing your reputation in the eyes of consumers.

4.12. Spelling check

There is nothing worse than an article with lots of spelling errors. These small errors can reduce the credibility of your content and distract readers. Always proofread before publishing to make sure your content is as perfect as possible.

Maintaining accuracy in language not only makes your writing look professional, but also makes a good impression on your readers.

4.13. Add related articles

Providing related articles will help keep readers on your site longer. When users see relevant content, they are more likely to explore and learn more about the topics they are interested in. This not only enhances the user experience, but also improves SEO for your entire website.

5. Conclusion

Writing SEO-standard articles is not only a necessary skill for those working in the field of digital marketing but also an art. With 6 steps of writing SEO-standard articles and important notes, you will not only create attractive articles but also increase the accessibility of content to readers. Apply this knowledge to improve the quality of your content, helping the article not only stand firm before search engines but also conquer the hearts of readers.