5+ Best SEO Tools to Replace Ahrefs in 2024

1.Why replace Ahrefs?

Ahrefs is a top SEO tool with many powerful features, but it’s not always the best choice for everyone. Here are some reasons why you might consider looking for an alternative:

High Cost: This is the main reason why many people look for other options. Ahrefs is quite expensive, especially for its premium plans, making it inaccessible for individuals, freelancers, or small businesses on a limited budget. While the value Ahrefs brings is undeniable, if you don’t use all of its features or are on a tight budget, investing in Ahrefs may not be cost-effective.
Other tools that work: The SEO tools market is very diverse, with many options that offer similar features to Ahrefs, and even some that are superior in some aspects, but at a more affordable price. Tools like SEMrush, Ubersuggest, Moz, and even free tools like Google Keyword Planner, can all meet the basic needs of keyword research, competitor analysis, rank tracking, etc.
Catering to diverse needs : Every SEO project has its own requirements and goals. Ahrefs is strong in backlink analysis and competitor research, but if you focus on other aspects like on-page optimization, content analysis, or PPC advertising, other tools may be more suitable.
Top 5 sep tools to replace Ahrefs 

2. 5+ Most Worthwhile SEO Tools to Replace Ahrefs in 2024

2.1. SEMrush

In 2024, when looking for an Ahrefs alternative, SEMrush emerged as the most promising candidate, providing a comprehensive SEO toolkit with many powerful features that are no less competitive. SEMrush is not only a keyword research tool, but also a versatile online marketing platform that effectively supports many different aspects of a marketing campaign.

Some of the notable features of SEMrush that make it a worthy Ahrefs alternative include:

In-depth Keyword Research: SEMrush provides detailed data on search volume, keyword difficulty, keyword variations, related questions, and much more, helping you build an effective keyword strategy.
Comprehensive backlink analysis : While Ahrefs is famous for backlink analysis, SEMrush is not far behind. It allows you to analyze your website’s backlink profile, including your competitors’ backlinks, helping you find opportunities to build quality backlinks.
Accurate Keyword Ranking Tracking: SEMrush offers keyword ranking tracking across multiple search engines and geographies, giving you insight into the effectiveness of your SEO campaign.
Powerful Competitive Analysis: SEMrush allows you to compare your website performance with your competitors, thereby finding strengths and weaknesses to improve your strategy.
In addition, SEMrush also offers many other features such as traffic analysis, on-page SEO checker, display ad analysis, social media management, etc., making it an "all-in-one" tool for online marketing. While both are powerful tools, choosing between SEMrush and Ahrefs depends on your specific needs and budget. However, with a variety of features and more competitive prices on some plans, SEMrush deserves to be the best Ahrefs alternative in 2024.

2.2. Ubersuggest

While SEMrush is often mentioned as a comprehensive Ahrefs alternative, Ubersuggest stands out as a “best-of-breed” option especially for beginners, those on a budget, or those who only need basic features. In 2024, Ubersuggest continues to prove its worth with a user-friendly interface and ever-improving features.

Ubersuggest's biggest strength is its simplicity and ease of use. The intuitive interface makes it easy for users to find the information they need without being overwhelmed by too much complex data.

Ubersuggest's notable features include:

Long-tail keyword suggestions : Ubersuggest is powerful at finding long-tail keywords, helping you target more specific customer segments and increase conversions.
Traffic Analysis : This tool provides information about a website's traffic, helping you evaluate market and competitor potential.
On-page SEO analysis: Ubersuggest also provides on-page SEO optimization recommendations, helping you improve your website structure and content to achieve higher search engine rankings.
Competitor Analysis : You can analyze the keywords your competitors are ranking for and their content to find opportunities for yourself.
While not as powerful and in-depth as Ahrefs or SEMrush, Ubersuggest still provides enough features for basic keyword research, competitor analysis, and on-page SEO optimization. With a reasonable price (or even free for limited searches), Ubersuggest is a great option for those who want to save money but still be able to perform effective SEO activities. Therefore, in 2024, Ubersuggest deserves to be one of the "most recommended" options to replace Ahrefs for a certain user segment.

2.3. SimilarWeb

Alongside popular options like SEMrush and Ubersuggest, SimilarWeb has emerged as a worthy “bonus” option in 2024, especially for those interested in deep market analysis and user behavior. While not quite a traditional SEO tool like Ahrefs, SimilarWeb offers unique insights that other SEO tools struggle to match.

SimilarWeb's strength lies in its ability to analyze website traffic in detail. Notable features include:

Analyze website traffic and user behavior : SimilarWeb allows you to get an overview of any website's traffic, including traffic sources (direct, search, social, referrals, etc.), user demographics, time on site, bounce rate, and more.
Explore the keywords your competitors are using: While not as in-depth as Ahrefs, SimilarWeb still provides information about the keywords your competitors are using to attract traffic, giving you a better understanding of their strategy.

2.4. KWFinder

In 2024, if you’re looking for a more focused, easy-to-use, and affordable keyword research tool than Ahrefs, KWFinder is a worthy option. While it doesn’t offer as extensive a feature set as Ahrefs, KWFinder excels at finding low-difficulty long-tail keywords, which is great for content-focused SEO campaigns.

KWFinder highlights include:

Easy Long-tail Keyword Search : KWFinder focuses on helping you find long-tail, less competitive keywords, making it easier for you to rank high in search results.
Intuitive and User-Friendly Interface: KWFinder's interface is very simple and easy to use, even for SEO beginners.
Accurate Keyword Difficulty Rating: KWFinder provides a Keyword Difficulty (KD) metric that helps you quickly and accurately assess the competitiveness of keywords.
SERP Analysis: KWFinder allows you to view the search results (SERP) for a specific keyword, giving you a better understanding of your competitors.

2.5. SpyFu

In 2024, if you want to focus on spying on your competitors and understanding their advertising strategies, SpyFu is a worthy Ahrefs alternative. While not as strong in backlink analysis as Ahrefs, SpyFu excels at competitor analysis, especially in the areas of paid advertising (PPC) and competitive keyword research.

SpyFu highlights include:

Track your competitors' ad campaigns: SpyFu allows you to see all the keywords your competitors are bidding on on Google Ads, as well as the ads they're running. This helps you understand your competitors' ad strategies and find opportunities for yourself.
Competitive Keyword Analysis: SpyFu helps you identify the keywords your competitors are ranking highly for, as well as the keywords they are missing out on. This helps you optimize your keyword strategy and find new opportunities.
Estimate advertising costs: SpyFu estimates how much your competitors are spending on advertising, giving you a better understanding of your budget and how competitive your market is.
Historical Ad Analysis: SpyFu stores years of your competitors' ad history, helping you track changes in their strategies over time.
​Top 5 sep tools to replace Ahrefs 

3. Conclusion

In short, the 5+ SEO tools mentioned, from the comprehensive SEMrush, user-friendly Ubersuggest, in-depth market analysis SimilarWeb, long-tail keyword-focused KWFinder, to SpyFu, strong in ad competitor analysis, all offer flexible, cost-effective, and equally effective Ahrefs alternatives in 2024. Each tool has its own strengths, suitable for specific needs and goals. Choose the SEO tool that best suits your needs and budget today. SaDesign is always ready to support you on your journey to conquer high rankings on Google and achieve success in SEO strategy.