Making short videos - A trend editors cannot ignore

In today’s world of video creation, short videos have become a prominent trend that editors cannot ignore. With the strong development of social media platforms such as TikTok, Instagram and YouTube Shorts, creating short videos not only helps attract viewers but also provides opportunities to build brands and increase engagement. This article will explore the reasons why short videos are a hot trend today, along with tips and tools that editors can use to create impressive and engaging short videos.

1. Why are short videos so irresistible?

In the era of rapid technological development, short videos have quickly taken over social media platforms and become an indispensable part of the lives of internet users. From TikTok to Instagram Reels or YouTube Shorts, videos lasting only a few seconds to a few minutes are not only easily accessible but also have a strong appeal. But why are short videos so irresistible? Let's find out the reasons why short videos have become an indispensable "spiritual food" for internet users today.

1.1. Provide easy-to-understand and intuitive content

Short videos are often simple and easy to understand, with clear, easy-to-understand messages. Viewers do not need to spend too much time "catching up" with the content, because these videos are often coherently structured and easy to follow. Intuitiveness is an important factor that makes it easier for viewers to understand and enjoy the content.

For example, in short videos on TikTok or Instagram, simple dance moves, fun challenges, or creative tricks are often shown immediately and without lengthy explanations. All of this takes place in a limited space but still conveys a lot of emotions and messages.

1.2. Easy to share and spread

One of the factors that makes short videos so appealing is their easy sharing ability. Due to their short and accessible nature, these videos are often widely shared by viewers, creating a rapid viral effect on social media platforms. Short videos not only help content creators attract a large audience but also create strong connections between user communities.

Not to mention the "looping" feature of short videos also creates an attraction, allowing viewers to continue watching the video over and over again without feeling bored. This helps increase the level of interaction and promote the video to spread quickly.

1.3. Ability to create emotions quickly

Short videos have the ability to instantly impact viewers’ emotions. Whether it’s a funny moment, a touching story, or a meaningful message, short videos can pack it all into seconds. With their fast pace and focus on powerful points, short videos can easily make viewers laugh, cry, think, or be surprised.

In particular, the sound effects, music, and eye-catching images in short videos also help enhance emotions and attract strong attention. A short video can "touch the heart" of viewers in just a few seconds, creating deep emotions without taking much time.

2. Top 3 short video trends that help increase engagement

Short videos today are not just about simple filming, but are also supported by technology and powerful creative tools. Video editing applications such as CapCut, InShot, or Adobe Premiere Rush help creators easily add effects, text, music, and illustrative graphics to videos, increasing the liveliness and appeal of knowledge-sharing videos.

2.1. The trend of making short videos to share knowledge 

In today’s digital age, consuming information is faster and easier than ever. With the rise of social media platforms like TikTok, Instagram Reels, and YouTube Shorts, a prominent trend in the world of content creation is making short knowledge-sharing videos. These videos are not only entertaining but also help viewers absorb knowledge quickly and effectively. So why have short knowledge-sharing videos become such a strong trend recently? Let’s explore the reasons and outstanding features of this trend.

One of the big reasons why short, educational videos are so popular is their ability to present information in a visual and easy-to-understand way. Through images, sounds, graphics, and visual effects, creators can convey complex information in an easy and engaging way. Visual elements help highlight content, making it easier for viewers to remember and absorb knowledge.

For example, a short video sharing knowledge on how to use design software can combine steps with visual illustrations. Or videos teaching skills, such as drawing, cooking, or even learning a foreign language, can easily be demonstrated through detailed steps, with vivid graphics that make the viewer not only understand but also feel interesting.

Short videos are not just one-way tools, but also encourage high levels of interaction between creators and viewers. Knowledge-sharing videos often invite viewers to leave questions, comments, or requests for additional information on topics they want to learn about. This creates a community learning environment where creators can communicate directly with viewers, answer questions, and tailor content to meet the needs of learners.

In addition, social media platforms also provide features such as liking, commenting, and sharing, helping creators receive feedback and interaction from the audience. This not only helps improve the quality of videos but also helps creators understand the interests and needs of the community, thereby developing more attractive knowledge-sharing videos.

2.2. The trend of making short videos in the form of experience reviews: The perfect combination of information and entertainment

In today's busy lives, consumers often do not have time to read long, detailed reviews. Short video reviews are an optimal solution to provide information quickly and effectively. These videos usually last from 30 seconds to 3 minutes, helping viewers get an overview of the product or service without having to spend too much time.

With a concise format, creators can present the most prominent features of the product, while providing objective comments and assessments. In particular, viewers can easily grasp the advantages and disadvantages of the product in just a few minutes without having to watch lengthy videos or search for information from many different sources.

One of the big reasons why short experience review videos attract viewers is the ability to convey information in a visual and realistic way. Viewers not only get to hear the review, but also witness the actual use of the product or service. Surely a video about the experience of using a phone, a beauty product or even a travel service will be more attractive when the creator actually films the product in use, instead of just describing it in words.

2.3. The trend of making podcast videos

One of the key factors that makes short video podcasts so popular is their versatility and variety of topics. With a short duration, creators can easily introduce current issues, share everyday stories, or even provide useful lessons on life skills, careers, mental health, technology, or cultural and social topics.

This format opens up opportunities for content creators who aren’t bound by a rigid format. A video podcast can be an inspiring story, an interesting interview, or even a personal perspective on a hot topic. This flexibility allows short-form video podcasts to reach a wide range of audiences with different interests and needs.

In particular, the comment and like feature helps creators receive direct interaction from the audience. Questions, opinions or shares about the podcast topic can be answered immediately by the creator, creating a space for learning and exchanging. From there, creators can build a community of listeners, create connections and promote creativity.

Short video podcasts appeal not only to young people but also to viewers of all ages. With a variety of content, creators can easily adjust the topic to suit different groups of people. A video podcast sharing beauty tips may appeal to women, while a video podcast about leadership skills may appeal to people working in a corporate environment.

This makes short video podcasts a powerful tool for those who want to share knowledge, experiences, or simply entertain their viewers. This versatility is one of the main reasons why short video podcasts are becoming increasingly popular.

Conclude

Making short videos is a content creation trend that is exploding in the digital world, combining the convenience of short videos and the power of sound and images. These videos not only bring interesting stories and useful information, but also create a strong interactive space between creators and viewers. With quick accessibility, vivid visualization and diversity of topics, short videos promise to continue to be a powerful tool in connecting communities and sharing knowledge and stories in the future. However, to have a quality video, you need to use a supporting application tool. Visit https://sadesign.ai/ to choose a suitable tool.