New Rival to ChatGPT and Gemini Perplexity Launches Full AI Video Feature

In recent years, artificial intelligence (AI) has gone beyond its role as a supporting tool to become a “companion” in content creation. If 2022 was the year of the chatbot explosion with ChatGPT opening the wave of AI conversations, then 2023 witnessed the strong spread of image creation tools such as MidJourney, Stable Diffusion or DALL·E. In 2024 and 2025, the game will turn to a new page: creating videos with AI.

The special thing at this stage is that videos are no longer just animations created by algorithms but have gradually integrated sound, dialogue and effects to approach the quality of a real movie. In that context, Perplexity suddenly announced the feature of creating AI videos with sound. This move surprised both the technology world and the user community because Perplexity has never been known as a platform specializing in creativity.

Perplexity’s entry into the “AI video race” is more than just following a trend. It’s also a major milestone for the company to expand its positioning, retain users, and affirm that even platforms focused on search and information cannot stand outside the flow of content creation.

1. When AI video becomes a necessity

The recent explosion of AI videos is no coincidence. The reason lies in the change in content consumption behavior of Internet users. Statistics from many social platforms show that short videos account for an increasingly large proportion of users' average viewing time. TikTok, Instagram Reels, YouTube Shorts have shaped an era where people receive information quickly, intuitively and vividly.

However, creating a compelling video is not easy. Creators need a script, camera angles, props, actors, editing software, and post-production skills. This leaves many people with ideas but unable to realize them. Video AI appears to solve that gap: with just a few lines of description, the system will create a complete video with increasingly high quality.

If before there were only a few tools like Runway, Pika Labs or recently Google Veo 3, now Perplexity's entry into the market further reinforces the view that AI video creation has become a necessity. No longer a "side feature" for advertising but a "necessary condition" in the toolkit of any AI platform.

2. Perplexity: from information search to content creation

The biggest difference between Perplexity and competitors like ChatGPT or Gemini is its initial positioning. While ChatGPT was built as a smart conversation tool and Gemini is tied to the Google ecosystem, Perplexity chose to become the “Google of AI”.

The minimalist interface, the ability to answer accurately based on transparent data sources, and the fast response speed have helped Perplexity quickly gain a foothold in the community. Users come to Perplexity not only to chat but mainly to look up information reliably, something that many other chatbots have not been able to do.

That’s why Perplexity’s announcement of an AI video creation feature came as a surprise to many. The platform has never been known as a tool for artistic creation. However, upon closer analysis, the decision is clearly strategic. It helps Perplexity avoid falling behind as the entire AI industry shifts toward multimedia, while also retaining younger users who prefer visuals over text.

3. Service packages and how to experience new features

Perplexity is now rolling out its AI video creation feature under two service plans, according to the official announcement. Users of the Pro plan, which costs around $20 per month, can access the tool with a limit on the number of videos they can create per month. Meanwhile, the Max plan offers unlimited video creation, clearly aimed at professional customers or businesses with large content production needs.

Interestingly, before launching, Perplexity tested this feature by opening an invitation on the X platform (Twitter). Users just need to send a request, the team will create a video and respond. This approach helps the company collect real feedback data, while creating a positive media effect, making the community curious and looking forward to the official launch date.

The current experience is also relatively simple: users just log in, enter a description like “a dog surfing a giant wave,” and the system returns a complete video with both images and audio. No software to install, no editing skills required, everything is handled in the cloud.

4. Meaning and application of AI video creation feature

This is more than just an entertainment feature, says Jesse Dwyer, director of communications at Perplexity. AI-powered video creation opens up many practical applications in work and learning.

In education, teachers can create visual illustrations for lectures, helping students absorb knowledge more easily. In business, marketing professionals can quickly produce test advertising videos before investing large budgets in traditional production. In research, scientists can simulate complex situations into short videos to present in reports.

In particular, with the combination of information search and visualization capabilities, Perplexity has its own advantages. Users can look up data, analyze and immediately turn dry data into vivid videos, thereby improving communication efficiency. This is a big difference compared to ChatGPT or Gemini, which focus more on text content and conversation.

5. Comparison with competitors in the “AI video race”

Despite its late start, Perplexity is not without its advantages. ChatGPT has experimented with photo creation and some video integrations through partners, but has not yet positioned itself strongly in this space. Gemini has Google Veo 3: a high-quality video creation tool, but it is more geared toward the professional film or creative market.

Perplexity takes a different path: focusing on a seamless experience between information retrieval – data processing – video creation. This makes the platform more suitable for the general user group and small businesses, who need fast, easy-to-use videos, instead of sophisticated cinematic quality.

6. Challenges and paradoxes behind

However, like any technological trend, Perplexity’s AI video creation is not without its challenges. One of them is content duplication. When anyone can create a video with just a few lines of description, the risk of a series of similar videos is inevitable.

Copyright and censorship issues also pose significant challenges. A search engine that is tied to trustworthy information like Perplexity would need to strictly control users who use AI to create videos that contain false, misleading, or illegal content.

Additionally, maintenance costs are a barrier. AI video processing requires massive computing infrastructure, and server and GPU costs are much higher than text chatbots. Therefore, the $20/month Pro plan is just the beginning, and prices will inevitably fluctuate in the future.

7. The Future of Perplexity in the Multimedia Age

While there are still many unanswered questions, there’s no denying that Perplexity’s move marks a new direction. If successful, it will prove that a platform that started as a search engine can expand into creative areas without losing its core value.

As video AI technology continues to mature, we can envision a future where everyone can become a “mini filmmaker.” Ideas that pop into your head will instantly be turned into illustrative videos with sound, serving the purpose of learning, work, and entertainment.

What matters is how the community exploits this tool. If it is only used to create simple clickbait videos, the feature will quickly fall into decline. But if users know how to take advantage of it to tell unique stories that reflect real life, this could become a major turning point in the history of digital creativity.

8. Conclusion

The arrival of Perplexity’s AI-powered video creation with sound marks a major milestone. It not only demonstrates the power of the technology, but also reflects an inevitable trend: video is the universal language of the digital age.

Perplexity has taken the next step from an AI search engine to a multimedia creation platform. While there are challenges ahead, this move could give the company a distinct advantage over its competitors and open up new opportunities for its global users. Perplexity’s future will depend not only on the quality of its tools, but also on the creativity and responsibility of its users. And that will determine whether this move becomes a true revolution or just a passing trend in the AI ​​wave.