Notable Video Creation Trends in 2025

Video has become an indispensable part of the communication and marketing strategies of businesses. With the development of technology and changes in consumer tastes, the trend of creating videos is also changing strongly. From short videos on social networks to livestreams and interactive videos, these methods not only help attract attention but also deeply interact with the audience. In this article, Sadesign will explore with you the notable video creation trends today, helping you grasp new opportunities in communicating with customers.

1. Short video

Short videos have become an essential part of modern communication strategies, not just a trend but a must for brands in 2024. When TikTok launched in 2016, few could have imagined that the platform would become a global phenomenon, changing the way users consume content. Today, short videos are not just a form of entertainment but also a powerful tool for conveying brand messages.

After TikTok became the most downloaded app in 2022, other major platforms like YouTube, Facebook, and Instagram quickly developed similar features like Shorts and Reels. This shows that short videos are not just an option, but an effective way of communication that helps brands reach their target audience quickly and effectively. With short video viewing times, viewers are easily attracted and retain attention, which is important in an information-saturated environment.

When planning their media campaigns this year, brands should focus on creating unique and creative short videos. Applying this trend can help increase brand awareness and customer engagement. In particular, short videos allow for quick, easy, and fun messaging, helping brands stand out from the crowd.

2. User-Generated Content (UGC) video

UGC videos, or user-generated content, have become a major trend in the marketing industry. These are videos created by customers or consumers, often for the purpose of reviewing or sharing experiences with products. This type of content not only brings authenticity but also builds trust with consumers, because they can see the product in real situations, not just advertisements.

Initially, UGC videos were primarily used to raise brand awareness and create content that was easily shared on social media platforms. However, today, it has become an important part of many brands’ communication strategies. A UGC video not only saves on production budgets but also provides a more vivid and intimate look at the product, thereby increasing customer engagement.

In 2024, video UGC will continue to be a notable trend due to its versatility and low cost. Businesses can leverage these videos to create fresh advertising content, thereby encouraging customers to participate in the branding process. UGC not only helps to strengthen the connection with customers but also opens up opportunities for creativity in the approach and delivery of messages.

3. Shopping videos

Shoppable videos are one of the biggest trends in 2024. These are videos that integrate product links, allowing viewers to watch content and make purchases right on the platform. With the growth of e-commerce, shopping videos have become an engaging experience for consumers, making it easy for them to access and choose products.

While live shopping and shopping videos have long been popular trends in the Chinese market, they have recently started to gain global traction. TikTok Shop and YouTube are leading the way in providing platforms for these videos, making it easy for creators and brands to connect with customers. The ability to shop directly from videos not only enhances the user experience but also creates revenue growth opportunities for brands.

In an increasingly competitive environment, adopting shopping videos will help brands expand their market and increase their reach to customers. This is the ideal time for businesses to explore and take advantage of this trend, making it an indispensable part of their marketing strategy.

4. Video production based on artificial intelligence (AI)

Artificial Intelligence (AI) is becoming an important part of video production, not only a trend but also a challenge for content creators and marketers. The development of AI in recent years has opened up many new possibilities, from scriptwriting to visual design. AI can help video producers find new ideas and creative solutions, thereby improving the quality of content.

In 2024, AI will go further in assisting video production. AI tools can help optimize the pre-production process, from planning to execution. This not only saves time and costs, but also increases accuracy and efficiency at every stage of production. When creators harness the power of AI, they can create more unique and engaging content.

However, it is important to note that AI should only be seen as a supporting tool, not a complete replacement for human work. Human creativity and emotion are still the most important factors in creating impactful video content. Therefore, combining artificial intelligence with human creativity will open up new opportunities for brands to create more engaging and effective content.

5. Optimize SEO for videos

Search engine optimization (SEO) for video has become a key element of modern marketing strategies. Smart advertisers realize that investing in SEO not only saves money but also creates opportunities to reach their target audience organically. Instead of relying solely on paid advertising channels, businesses can create engaging and valuable video content that attracts customers more effectively.

One thing to note is that user search trends are changing. Many Gen Zers now use TikTok as their primary search engine, rather than Google. This shows that video platforms are becoming more important than ever when it comes to reaching and engaging with customers. For other generations, platforms like YouTube, Facebook, and Instagram are still important, but it’s also important to focus on optimizing video content on these channels.

In 2024, video SEO will play a key role in building your brand and increasing your online presence. Optimizing your videos requires understanding your target audience’s interests and preferences. By creating quality videos that are relevant to your audience’s needs, you can deliver real value and increase your reach. Optimizing your videos will help your brand stand out in search results and attract more viewers.

6. Augmented reality (AR) and virtual reality (VR) technology

Virtual Reality (VR) technology is opening up a new world for users, where they can experience products and services in a completely virtual space. This world is created from applications and hardware devices, giving users the feeling of being in another space. VR technology not only creates entertainment experiences, but also brings opportunities for brands to introduce products in a unique and attractive way.

Augmented reality (AR) adds an additional layer of interaction between the virtual and real worlds. AR allows users to see virtual images superimposed on what they see in the real world, creating more engaging and interactive experiences. By combining AR and VR, brands can create innovative video content that helps consumers better understand their products.

By 2024, the use of AR and VR in video advertising will be more prevalent than ever. Brands need to embrace this technology to create unique experiences that allow customers to interact with products in ways they have never seen before. This not only increases consumer interest but can also improve conversion rates, as customers feel closer to the product through virtual experiences.

7. 360 degree video

360-degree video is a unique form of content that allows viewers to experience images from every angle around the camera. This creates an immersive, interactive experience that helps viewers feel the space and context of the product in a realistic way. When 360-degree video is combined with AR and VR technology, the experience becomes richer and more enjoyable, giving consumers a comprehensive view of the product or service.

When consumers can see a product from multiple angles, they feel more confident in their purchasing decisions. 360-degree video is more than just a marketing tool; it’s an experience that allows customers to explore and interact with products in an intimate way. This is especially important in an increasingly competitive environment where consumers have more choices than ever before.

When producing 360-degree videos, brands need to focus on creating engaging and interactive content. Videos that are fun, colorful, and entertaining will capture customers’ attention and encourage them to engage in the experience. Creating unique 360-degree video products will not only help your brand stand out, but also create a deeper connection with your customers.

8. Turn sound on and off

In recent years, the way video content is consumed has changed dramatically. Creators used to expect their viewers to listen to at least a few seconds of audio in their videos. However, with the rise of short-form video platforms like TikTok and Instagram Reels, audiences are now less likely to engage with audio. This has resulted in audio being less effective in videos than it once was, with many consumers opting to watch videos without the sound on.

This change has not only affected the way content is created, but has also challenged creators in getting their message across. To ensure their content is still communicated effectively, the use of captions has become an essential solution. Captions not only help viewers understand the content of a video, but also make it easier for those with hearing difficulties or those watching in noisy environments to access the content.

Adding captions to your videos is not only a way to adapt to new trends, but also a way to increase convenience. In fact, many viewers can easily absorb messages through text rather than audio, especially in situations where sound is not an option, such as on public transport or in the office. This allows creators to expand their audience, optimize engagement, and retain viewers for longer.

9. Platforms that connect the Internet to television

By 2024, traditional TV viewing is set to decline dramatically, with one report suggesting viewership has dropped by 40% compared to 10 years ago. This shift reflects modern consumer consumption habits, with more households turning to streaming platforms like YouTube, Netflix, and Hulu for news and entertainment. This suggests that TV advertising is no longer as effective as it once was, and brands need to adjust their outreach strategies.

In keeping with consumer habits, integrating advertising into Internet-connected TV platforms is a smart move. Ads on devices like Google TV or Roku not only allow brands to reach the right audience, but they can also use specific data to personalize advertising content. This increases the effectiveness and interactivity of advertising, while creating a better user experience.

Additionally, advertising on online platforms also offers the benefits of flexibility and measurability. Advertisers can easily track the performance of their advertising campaigns in real time, thereby quickly adjusting their strategies to achieve the best results. The use of sharp images and vivid sounds also contributes to creating a stronger impression on consumers, helping brands stand out from the many different options in an increasingly competitive market.

10. Interactive Video

Interactive video is emerging as a strong trend in the media and marketing industry. Unlike traditional video formats, interactive video allows the audience to directly participate in the content, creating a more engaging and personalized experience. Viewers can choose the direction of the story, interact with video elements or participate in surveys and games, thereby increasing brand engagement.

Technological advancements have made it easier than ever to produce interactive videos. Many platforms like YouTube and Facebook have provided tools that allow creators to incorporate interactive elements into their videos. In 2024, the adoption of interactive videos will not only help capture the attention of audiences, but will also create new opportunities to collect data and better understand consumer preferences.

11. Conclusion

Adopting diverse and creative video formats not only increases accessibility but also creates unique experiences for audiences. In order not to be left behind, businesses and content creators need to constantly update and adapt to these new trends, thereby optimizing their communication strategies. In the digital age, video is not just content, but also a bridge between brands and customers.