Tips for Using BigSpy From A-Z: The Secret Weapon to "Read" Your Competitors' Advertising Strategy

In the context of the rapidly developing online advertising market, understanding what your competitors are doing is the key to helping your business grasp trends, optimize strategies and not fall behind. Competitors are becoming more and more creative and flexible, using many different platforms and advertising formats to reach customers. So how can you easily "scrutinize" all of their advertising moves? SaDesign will guide you on how to use BigSpy - a tool that focuses on all current advertising models on the market.

1. Basic information about Big Spy

Big Spy is a huge database that collects all the advertising templates currently running on many different platforms such as Facebook, Instagram, TikTok... When using this tool, you can:

Know what ads your competitors are running, what the content is like, and what the images are like.
Look at the landing page they are using, evaluate the layout design, content, CTA.
Reduce the time it takes to come up with creative ideas and landing page content. Instead of scratching your head trying to come up with creative direction, you can learn what works in the market, then customize and create according to your brand personality.

2. Instructions for registering and upgrading a BigSpy account

Step 1: Visit BigSpy homepage

Open your browser and go to: https://bigspy.com

Step 2: Log in or register an account

If you already have an account, just click “Login” and log in.

If you don’t have one, click the “Register” button. Here, enter your email, username, and password, or sign up with your Gmail account to simplify the process.

Step 3: Upgrade service package

Free accounts have limits on searches and ad data displayed. To use full features, you need to upgrade your account.

Click on “My Plan” and select the appropriate plan. Enter your payment card information and complete the upgrade.

3. How to search and analyze competitor ads

Step 1: Choose platform and language

After logging in, go to “Advanced” on the Big Spy homepage.

Choose Vietnamese language (if you are interested in domestic market) or other language depending on target market.

Select the platform you want to scan (Facebook, Instagram…).

Step 2: Enter keywords related to the field you are researching.

For example: “spa”, “beauty salon”, “skin care”, “acne treatment”, “cosmetics”...

Big Spy will display a series of corresponding ads. You can filter by interaction (likes, comments), running time, ad format (video, image) to find the most impressive ad.

Step 3: Analyze the featured ad

Click on the Facebook button. The website will immediately go to the competitor's page.

Look at the content: What are your competitors writing, using images or videos? How do they emphasize their offers, what are their calls to action?
Check the landing page: Click on the link in the ad to see the landing page. This is where you can see how they arrange the content, product/service images, testimonials, pricing tables, appointment scheduling or consultation registration buttons.

Step 4: Evaluate and draw ideas

Refer to how to present the article, what the product content is. From there you can design your own sales page. After designing, you can proceed to publish this page and launch it to the market.

Take notes on the good points: How to organize information, use of before/after images, call to action language, how to offer incentives…

Filter out ideas that fit your brand, then add your own twist. Don’t copy and paste, but make your content unique.

4. Tips for using Big Spy

4.1. Prioritize highly interactive ads

When accessing Big Spy, pay attention to ads with a lot of interactions such as likes, shares, comments. These are indicators that show the level of interest and effectiveness of the ad for the target customer file. High interactions show that the ad content is attractive, has strong influence and stimulates viewers to take action (comment, share, click on the link...). By filtering and reviewing these outstanding ads, you can learn:

How competitors build impressive messages, titles, images, videos.
Promotions, discount codes, and gifts with products attract a lot of interaction.
The style of an image or video design (colors, layout, fonts, effects) that makes the viewer want to stop and pay attention.
From there, you can simulate ideas or approaches to optimize your own ads.

4.2. Watch different opponents

Don’t limit your research to a few competitors. Broaden your search, look at other brands in the same field, even look at similar industries with similar customer bases. Each competitor has its own strategy, its own content, and its own way of exploiting its USP (Unique Selling Point). Comparing multiple competitors helps you:

Identify general trends in the market.
Find out the unique, new ideas that competitors A, B, C are applying.
Evaluate the strengths and weaknesses of each advertising model, then select, vary and flexibly apply it to your brand .

4.3. Regular monitoring

The advertising market is constantly changing, especially in the beauty, spa, and aesthetic industries, where trends change rapidly. What works today may no longer be relevant in a few weeks. Your competitors may launch new campaigns, launch new products, or experiment with different advertising channels. So, periodically logging into Big Spy to stay updated helps you:

Keep up with new advertising trends.
Quickly detect when competitors are shifting to different tactics, distribution channels, or new content.
Always proactively change and optimize marketing strategies to avoid falling behind.

5. Address to buy cheap and reputable Big Spy account

Buy genuine Big Spy accounts at good prices: SaDesign provides Big Spy accounts at competitive prices, with guaranteed quality and clear origin.

Diverse business support services: In addition to Big Spy accounts, SaDesign also provides website construction and development services, SEO support, ad running tools and many graphic software, fully meeting your marketing and brand development needs.

Commitment to prestige, full warranty: All products and services at SaDesign come with a warranty policy, helping you feel secure during the registration period.

Professional team, many years of experience: SaDesign team are experienced experts, ready to support and advise enthusiastically, ensuring you master how to exploit the tools and software to the maximum for the highest efficiency.

Prioritizing customer experience: SaDesign always puts service quality and customer satisfaction first, helping you optimize costs, improve marketing effectiveness and enhance brand position.

Big Spy is a powerful tool that allows you to understand how your competitors run their online advertising campaigns. With its massive database and advanced filtering capabilities, you can draw out many useful lessons, ideas, and tactics to improve your marketing strategy.