Top 10 Graphic Design Jobs That Are On The Rise - What Opportunities Are Waiting For You?

With images playing a pivotal role in communication, graphic design is not only an art but also a strategic tool that helps brands stand out, attract customers and convey messages effectively. From simple posters to complex application interfaces, from viral social media videos to website user experiences, graphic design breathes life into every digital product and opens up a myriad of diverse career opportunities.

Realizing that trend, SaDesign always believes that grasping the right "secret" of each job position in this field will help you not only be competitive in the labor market but also clearly orient your path of personal development. In this article, we will explore the 10 most notable graphic design jobs in 2025. Let's start the journey to find the most suitable position for you!

1. What is graphic design?

Graphic Design is simply understood as the combination of creative ideas and artistic ability of graphic designers.

Graphic design is the use of graphic design tools to convey messages to customers with beautiful, impressive images that go deep into people's hearts. It can be said that graphic design is a form of art that harmoniously combines images, writing and creative ideas to effectively convey the message of the business, through printed or online products.

Graphic design often appears everywhere in life, in the form of magazines, advertising posters, propaganda banners,... Especially, with graphic designs that express the value and quality of human life, which is increasingly developing.

2. Top 10 hottest graphic design jobs today

2.1. Brand identity design

Brand always holds an important position in every business, it is the bridge in the relationship between the company and the customers. Therefore, the brand identity is considered as the face of the business, each brand identity contains the identity, culture, and experience that the business wants to convey to its customers.

Graphic design recruitment in the field of brand identity design is very fierce. In order to find the best graphic design staff to create images for the company's products in a brand identity such as Logo, font, image library, ... to express the brand's personality.

For those who study graphic design for the field of brand identity design, it is necessary to grasp the general knowledge of design processing to be able to handle the techniques in a design well so that it is suitable for each communication method and form of printing to promote the product as well as on different materials.

In addition, graphic designers need to have good communication and problem-solving skills when working with clients. They are always full of creative ideas and build solid product concepts. In addition, you must constantly update new trends on social networks and learn from competitors.

2.2. Design advertising publications

The important step to create success in marketing activities of businesses depends on the approach as well as understanding the psychology and behavior of target customers.

Playing a very important role, graphic designers will help businesses reach customers more strongly by using attractive and unique media images. From there, it will increase the effectiveness of advertising activities as well as introducing the business's products to the target audience.

A professional graphic designer in the field of communications and advertising will often have to work with business owners, executives or different marketing departments to build an effective marketing strategy.

What are the products of graphic designers? Designers can specialize in a certain type or medium.

Some marketing design publications such as:

Postcards and flyers
Magazine and newspaper ads (newspaper and magazine ads)
Posters, large outdoor billboards
Infographic
Product brochures in print and ebook form
Advertising on motor vehicles such as cars, trains, buses, etc.
Email marketing templates
PowerPoint presentations
Menus
Social media ads, banners and graphics
Images for websites and blogs

A graphic designer in this field needs to have good communication skills, problem-solving skills and time management skills. In addition to understanding the tools and principles of design, the Designer must also be proficient in design production processes such as printing or online media products.

Besides, always putting themselves in the position of each product like that will help designers learn the professional design product processing process and practice more valuable skills and experience.

2.3. User interface design

User interface (UI) can be understood as the way users interact on mobile devices or electronic device applications. User interface (UI) design is the design of image patterns on products and on devices, software applications with the aim of helping users use and interact with that message in a friendly, easy and suitable way for their abilities.

Learning graphic design in the user interface field often focuses on building a user's visual experience from attractive graphic design methods for target objects on the interface such as CTA buttons, menus, forms of expressive states and reactions of that object.

That is also the job of a UI designer to master and clarify to balance technical factors with the appeal and interest in the aesthetics of the design images used.

Examples of UI graphic design products are:

Website interface design
Wallpaper Design
Game interfaces or Game interface design
App design (Software interface design - application)
A UI designer needs to know and understand how to combine the knowledge and experience of a graphic designer with an understanding of UX/UI design principles, responsive web design language and web development.

In addition to knowing how to use design software proficiently, you need to have basic knowledge of programming languages ​​such as HTML, CSS and JavaScript.

2.4. Design of published publications

In the field of publishing design, publications often appear with quite lengthy content and images, up to hundreds of pages. Publishing design publications are often associated with printing technologies, such as products such as books, newspapers, magazines and catalogs...

However, nowadays, online publishing and electronic publications in ebook format have appeared more and more.

Designers working in the field of graphic design for publishing will have to work directly with editors to contribute to the careful construction of product layouts from typography, images, illustrations as well as other graphic design elements.

2.5. Packaging design

Most products need to go through the packaging process before being brought to market, on the one hand to protect the business's products during storage or distribution, and on the other hand to serve the marketing, advertising and sales of the products.

It can be said that packaging has the ability to communicate directly with the target customers of the business, which makes it an extremely positive and valuable marketing tool. Each component of the packaging such as boxes, bottles, crates and bags… can be an opportunity for the business to tell a story about the product and bring the company's brand to customers.

The job of a packaging graphic designer is to create concepts, come up with creative ideas for product designs, develop product design mockups, and create the print designs needed to manufacture the product.

In this field of graphic design, designers are required to have in-depth expertise in the printing process and a clear understanding of industrial production graphic design processes as well as the stages of product completion and processing.

Packaging graphic design is quite specific, so when having to approach many different product areas, making the construction, design of images, illustrations and characteristic signs of the product no longer easy for those studying graphic design.

Besides, graphic designers must always handle situations flexibly to meet all the needs of customers, manufacturers and above all, must always keep up with current trends.

2.6. Motion graphics design

Motion Graphic Design is simply understood as graphics in which objects are moving, including movements of sound, typography, images, videos and various effects in online and traditional media such as television commercials and in movies.

Examples of motion graphic designer deliverables are title and end credits design, Advertisements, Logo animations, Trailers, Animated presentations, Promotional videos, Animated banners, GIFs (Animated images).

A motion graphic designer typically begins creating a product by creating storyboards. They then bring those ideas and concepts to life through illustrations or videos.

Depending on each different industry, designers need to equip themselves with specific knowledge about marketing or 3D character creation.

2.7. Landscape environment design

Landscape graphic design is a way to connect people with the surrounding environment. They will design working spaces, resting spaces, coffee shops... to enhance the customer experience with the surrounding environment by creatively making it more impressive, attractive, and easier to navigate.

Examples of publications produced by environmental graphic designers include: Signage, Wall murals, Museum exhibitions, Office branding, Public transportation navigation, Retail store interiors, Stadium branding and Event and conference spaces.

Landscape graphic design is a multidisciplinary activity, closely combining graphic, architectural, interior, landscape and industrial design. Designers must collaborate with anyone in each different field to plan and implement their design ideas.

Therefore, designers need to have a foundation of knowledge and experience in design, interior design and architecture. Graphic designers must be familiar with specialized concepts and be able to read and sketch architectural or interior projects.

In the past, the products of this field of graphic design were often associated with static prints. But at present, interaction through digital screens is increasing and becoming more popular, giving the target audience a new and more interesting experience in this field.

2.8. Design of art drawings and illustrations

Art design and illustration are often misunderstood as the same as graphic design, which is a mistake. The product of graphic design is to convey the message of the business and solve the problems that arise with the product. On the other hand, visual art design or illustration is often to create decorative drawings to tell many stories in the same work.

Although visual arts and illustration do not use many of the same expressive techniques as graphic design, they are still used in the context of graphic design activities to support graphic design products to create high appeal and impression in product introduction.

Some types of art drawings commonly used in graphic design include: T-shirt design, Patterns, motion graphics, Stock images, Graphic novels, Video games, Web drawings, Comic books, Album art, Book covers, Picture books, Infographics, Technical document illustrations, Concept drawings

2.9. Game design - 3D animation

Game graphic design - 3D animation is a career for many young people who love animation or multimedia platforms to pursue. With multimedia technology, graphic designers can create animated films or videos with unique graphic images and smooth motion.

Currently, the field of animation design is still one of the important fields of graphic design recruitment news. In Vietnam, animation is also changing more and more clearly as many young people participate in this field. Therefore, job opportunities in this profession are very open.

Besides, the job of graphic designers in the field of game design - 3D animation is to design the characters, game environments and create character movements.

Graphic Designers in this field, in addition to being proficient in using art software: 3DS Max, Maya, Blender, Zbrush..., must also have extremely good creativity.

2.10. 3D design of interior and construction

The main job of graphic designers in the field of 3D interior design and construction is to design 3D image simulations for construction projects, interior design in houses, offices, hotels, shopping centers, etc.

Graphic design in this field, in addition to understanding the principles and techniques of building images in 3D space, you need to be proficient in graphic design software such as: AutoCad, Solidworks/ Inventor, NX/Catia...

The graphic design industry is undergoing rapid change, in tandem with the explosion of digital technology and new ways of consuming content. From sophisticated user experiences to dynamic motion graphics, from brand identities to highly personal illustrations, each of the positions mentioned above offers exciting career opportunities and great growth potential.

Listen to your inner passion, identify your strengths, and proactively equip yourself with knowledge and professional skills. Don’t be afraid to try different roles to find the “niche” that best suits your personality, interests, and the values ​​you want to create. The path to graphic design is wide open to those who know how to grasp trends and dare to be constantly creative.