What is a Flyer? Design Secrets That Will Keep Customers Looking At You

In the digital age, we easily think that printed media tools are gradually being replaced. However, Flyers , also known as leaflets, still maintain their position as an effective, flexible and low-cost direct promotion tool. So what is a Flyer? And what are the secrets to creating an impressive Flyer model that attracts viewers at first sight ? Let's explore everything with SaDesign in the detailed article below!

1. Basic information about Flyer

1.1. What is a Flyer?

Flyers are product advertising leaflets with different sizes and designed on both sides. It can be said that Flyers have become very familiar to everyone. We can easily see Flyer leaflets in schools, offices, restaurants, etc. They reach customers by distributing or giving them away in crowded places or public places. Thanks to this form of advertising, the company's product advertising messages reach the public easily and on a large scale. Flyers are currently used by many companies because they both meet the need to save costs and gain quick results.

1.2. Flyer Design

Flyer design needs to pay attention to clearly displaying information about the content to easily attract viewers.

Fully and clearly display information about activities, time or location of organization, etc.

Arrange the layout scientifically, clearly, in order of information priority so that viewers can easily remember the necessary content.

The colors in Flyer design also need to be chosen to match the brand image. Do not overuse flashy colors to attract viewers, but use colors in a subtle and skillful way.

Balance the layout so that the Flyer does not have too many empty spaces.

2. Beautiful and impressive Flyer mockup templates

Flyer Design for Business

For business Flyer design, it is important to arrange important information in card form so that customers can quickly read and get an overview of the services/products that the business is providing.

Flyer Design for Company

With corporate designs, introduce yourself to customers through Flyers that are presented simply but easily attract customers with their layout and colors. Customers are not only impressed by the services/products the business provides but also attracted by the impressive Flyer design they are holding in their hands.

Design Flyer to advertise mobile application

The Flyer ad template below can be used not only for mobile ads but also for other web or digital companies. Featuring bold colors and direct selective information, you can easily make a strong impression on potential customers with a small Flyer template.

Flyer Design with Product Data and Pricing Table

The Flyer design includes a product statistics table and a price list that will help your customers easily focus and find the necessary information. This Flyer template is also useful in business meetings where the necessary data is presented simply and easily understood.

3. Characteristics of flyers

Flyers are also confused with some other forms of marketing, below are some characteristics of flyers that you can recognize such as:

Flyer is a traditional form of marketing: Flyer is a traditional form of advertising that does not contain any technical elements. Many businesses choose Flyer because it is easy to use, cost-effective and effective in running advertising campaigns.

Timely: Businesses and individuals often use flyers to advertise timely information such as fairs, openings, and discounts.

Not always worth the money: Many people worry that their paper flyers won’t last long. Of course, printing on good quality paper will make your flyers look more aesthetically pleasing and eye-catching, but that doesn’t mean they’ll be the most effective.

4. Benefits of flyers in marketingSimple and easy to read

Flyers are often designed simply with attractive, eye-catching language and large font size. Therefore, they can easily attract customers' attention and convince them to buy a particular product or service.

Reduce advertising costs

Flyer production costs are often much cheaper than other forms of marketing printing, and even if you choose high-quality printing materials, your ability to reach customers with these forms is just as great as with traditional marketing forms.

Help reach more people

Not everyone can and needs to access the internet, so they rarely or rarely follow advertisements on social networking sites such as Facebook, Youtube. Flyer marketing helps to overcome this limitation and spread information about brands and products to many audiences through a direct, easy-to-act and widely known form of marketing.

Long term goals

While marketing forms on mass media often exist for a short time and are short-lived, advertising leaflets overcome these shortcomings.

By marketing the right niche the right way, you can know your business reach anytime, anywhere, reach a large number of potential customers and achieve your business's long-term goals.

Easily measure results

Many forms of marketing are difficult to measure their effectiveness, so businesses do not know if they are using the right strategy.

However, when using flyers, the level of success will be shown more clearly. By measuring the number of customers looking for products, services or implementing brand recognition.

5. Stimulate flyer standards

5.1. A4 size (210 x 297mm)

A4 flyer size is chosen by many units. This size is often chosen by large and small businesses. Because of its convenience, modest size, easy marketing, and information to customers. Not only that, if the company focuses on customers and chooses A4 paper size, it ensures that it is not too much, not too little, and has enough capacity for the necessary information.

5.2. A5 size (148 x 210mm)

This size is often used for marketing products, services or business promotions and for smaller events. With limited space to provide information, this size is suitable for programs and events that do not need to include too much information.

5.3. A3 size (29.7cm x 43cm)

This format is ideal for companies with large business units such as supermarkets, shopping malls, etc. Large paper format is beneficial for marketing and advertising, diversifying different products, services and items and attractive promotions. This makes it easier for customers to grasp the information they need thanks to the more complete and clear information on the flyer.

5.4. DL size (21cm x 9.9 cm)

This size is 1/3 of the normal A4 paper size. When it comes to DL size, it has a compact and slightly thinner design, convenient for you to put it in an envelope and send it to customers or users. This size is suitable for use in service advertisements and invitations to corporate events.

5.5. Square size (20cm x 20cm / 10cm x 10 cm)

This size is perfect for direct mail campaigns because it stands out more than regular flyers.

6. Some notes to design attractive flyers

6.1. Font

Flyers convey information primarily through text. Typography is therefore very important. Because each font conveys different emotions and meanings. Flyer designs often include serif, sans-serif, script, and decorative background fonts.

Most customers don’t have time to read the entire flyer. So, choose information that stands out and grabs attention. Also, set the highlights with creative and optimized fonts. Also, don’t overuse fonts to avoid confusing your customers.

6.2. Color

Flyers are a popular form of advertising due to their relatively low cost and average print quality. Therefore, many companies choose the simple black and white printing method to save costs.

But from an aesthetic and effectiveness standpoint, it shows that flyer marketing really works when it's designed consistently and printed in color.

Each color brings its own emotions and voice, such as: Red has the ability to stimulate the appetite of diners and has been applied to many food and beverage brands.

Blue is a calming color that is used in some social media and banking brands. However, you should choose a color that fits both your flyer and your industry.

6.3. Illustrations

Viewers have just 5 seconds to decide whether to continue reading your flyer or not. Live illustrations make it easy for you to quickly grasp the information and take appropriate action.

You can also use Adobe Illustrator to create your own illustrations based on your personal creativity. Or download stock illustrations and images available in Canva or Pexels,…

Despite the increasingly digital world, Flyers remain one of the most powerful promotional tools of all time . Their simplicity, directness, and low cost make them an ideal choice for any type of media campaign. Designing an effective Flyer is not just about aesthetics, but also a combination of content strategy, visual thinking, and understanding of user behavior.