What is a Profile? The Layout of a “Standard” Profile for a Business

Profile is no longer a strange phrase in the professional business environment, especially for businesses and organizations that want to affirm their position in the market. Today, let's find out with SaDesign what a profile is , its role in branding activities, as well as the indispensable components of a professional profile through the article below!

1. What is a capacity profile?

A profile is a document that contains the most complete and comprehensive information about a company or business such as logo, name, core values, achievements, core personnel, financial capacity, etc. Its purpose is to convey information to customers, partners, investors, and contractors. A company profile is often used in bidding for projects. It is especially used in the construction and healthcare industries to demonstrate capacity.

In fact, nowadays, the two concepts of capacity profile and Profile concept are often understood by companies with similar meanings. However, if Profile is about introducing the history and development process of the business, the design of capacity profile shows customers the most outstanding features of the business, the strengths that other companies do not have.

The purpose of using the capacity profile and the company profile is also different. If the company profile is used for many objects from customers, partners, new employees, etc., the capacity profile is often a document for businesses to communicate with customers, partners, in bidding.

Understanding the difference between profile design and company profile design helps businesses more clearly orient the content that needs to be emphasized, achieving higher efficiency for customers and partners.

2. The role of capacity profile

Make an impression on partners/customers.

A profile is an asset of a business, considered the face of each company. Therefore, an impressive and unique profile will certainly help the business create a first impression with customers, making customers interested in learning about your business.

Bid for a project.

Profile is a very important publication for businesses to use in bidding projects. If in the past, only construction and real estate companies paid attention to profile, today, regardless of the industry, businesses need and should design their own profile.

During exhibitions or bidding sessions, when there is not much time to communicate with customers, an impressive profile will replace part of your task of communicating and convincing customers.

To do this, of course, the profile needs to be designed professionally, impressively, concisely but with quality, demonstrating the capacity and personality of the business.

Help customers refer to information anytime, anywhere.

The development of the Internet helps customers to look up information about the company on websites, social networks, etc. However, the strength of the profile is that it helps customers to look up and refer to information quickly at any time, extremely convenient without having to spend a lot of effort searching or looking up.

Another reason why a portfolio is valuable is that customers may not pay attention to flyers or advertisements, but an impressive, beautiful portfolio will show more respect and will certainly attract more attention from customers.

Serve customers' need to grasp information anytime, anywhere.

We are living in an era where the Internet has developed rapidly, customers or partners want to know something about your company, you just need to gently search within a few seconds and countless results will appear. But the Internet is not omnipotent or sometimes customers want to see your professionalism and eagerness to learn. And that is when you send them a sample of your company's profile.

As a branding solution.

Unlike advertising leaflets and business cards, a beautifully designed company profile with concise content but full of key information to introduce to customers is an effective brand promotion solution. A profile helps to enhance professionalism, create prestige for the company, and at the same time meet the needs of customers.

3. Required components of a capacity profile

Depending on the industry and field of operation, each set of capacity profiles can be presented in many different forms.

Open letter:

A few words of greeting on behalf of the person with the highest responsibility in the company (usually the director) is the first thing that the recipient of the profile will see. With a formal, friendly tone, no less proud and confident, the cover letter has partly shown the field's capacity as well as the stature.

Company introduction:

Next will be basic information about the company such as:
Company name, business license, field of operation, history of establishment and development, contact information (email, website, address, phone number, fax).
Operating principles, vision, mission, core values.
Business field.

Company capacity:

Human resources capacity: Organizational chart, leadership and key personnel and staff size.

Production and construction capacity: To demonstrate this group of capacities, you need to provide specific illustrations of the production process, technological lines, machinery, equipment and factories.

Financial capacity: Considered the basis for investors to decide whether to invest or not.

Equipment and machinery: List of names of the company's vehicles, equipment and machinery; Number of machines; Assets and materials.

Achievements:

Information about projects, awards, and certificates that the business has achieved will help create trust with partners and customers. This helps the profile to promote the business brand more effectively.

Regardless of the form, the most important thing is that the company profile needs to convey information in the most honest way to partners and customers.

Experience: list of customers; list of implemented projects.

Notes on a profile:

Business profile should be professionally designed, ensuring the following basic criteria:
The profile shows the characteristics of the business through consistent content and images.
Images in your profile need to be authentic, impressive, and leave a mark on viewers.
The content of the profile needs to be brief, concise but complete and have its own personality.
Printed finished documents ensure quality and long-term use value.

4. Layout of a portfolio

A typical corporate profile will be designed and printed, with an average of 20 pages or more. And to have a truly impressive profile, it depends on two factors: content and form.

4.1. Content layout

The first page of a profile is the cover letter. This is a few words of greeting from the company on behalf of the Director or the person with the highest responsibility in the company. In this cover letter, the company also partly shows its field and stature to customers. When writing a cover letter, the tone is formal, friendly and full of the company's pride and confidence.

Next is a general introduction of the company. This content is certainly indispensable in the profile. The company introduction is usually the most general content, for example: field, scale of operation, area of ​​operation, staff size, business license, date of establishment, time of operation, summary of branches and products, etc.

Third is vision and mission. Vision shows the development plan in the near future. Meanwhile, mission will show the social orientation in the longer term.

The fourth is the company's field of operation. This section should state both the services and the scope of operations.

Fifth is the organizational structure, which can be presented in the form of a diagram as well as presenting photos of company employees to show the size of the company's workforce.

The following pages will detail the company's outstanding services or products. This is the part that will directly score points with customers, so businesses should pay attention to writing as specifically as possible in their profile.

Sixth, financial capacity, which is considered a basis for investors to base on and decide whether to invest or not. Because in business, financial capacity is considered the ability to pay off debt if the worst outcome occurs in the investment.

And finally, the typical projects and awards. This is a separate information section to supplement and effectively support the business promotion process.

4.2. Presentation

When presenting a profile, there are many factors that need to be paid attention to, because a profile is not simply a few pages of documents, but it is bound neatly like a real book, and even more beautiful. That is also the reason why there are currently many units that accept to design corporate profiles, not everyone can design. In general, there will be the following formal factors:

The first is the color tone and theme of the portfolio. You can choose the main color based on the field you work in or choose colors related to your brand identity. For example, a portfolio of an environmental company can choose green, or a portfolio of a fast food business can aim for yellow or red tones.

The second is the layout issue. Layout in a profile is the arrangement of content on pages so that it is easy to see, beautiful and logical. The layout in a profile is similar to that of magazines and printed publications. Therefore, before you layout your profile, you need a demo to divide the content layout on each page.

Thirdly, when producing a corporate profile, the use of presentation images is very important. Prioritize using photos rather than design photos because it will create more authenticity in a publication with such PR value.

Fourth is the distribution of the number of pages, this is an important thing that businesses need to pay attention to so that their profile is balanced in terms of how many pages it should be.

And finally, the cover design. If the cover is attractive, the reader will want to read inside. Therefore, the cover design requires research and investment. This is also the first page of all steps in designing a business profile.

A company profile is a compact document, full of information and easy to look up. With a compact profile that still has all the necessary information, customers will not have to waste time looking it up on their smartphones or computers, nor will they have to "have a headache" sitting down to summarize information about the business they want to learn about.