What is Intro? Why Professional Videos Cannot Lack This Opening Part?

When watching a professional video, have you ever noticed the short but impressive opening that appears right from the first seconds? That is the intro - the opening plays an important role in creating the first impression and shaping the style of the entire video. Although only lasting from 6 to 15 seconds, the intro is not simply an eye-catching visual or sound effect, but also a way to express the brand, message, or content purpose in a subtle and effective way. In an era where viewers tend to "skip" through content very quickly, a carefully invested in intro is a "weapon" to help you retain the audience , create professionalism and increase memorability.

1. Overview of Intro

Intro is the opening part of video, song, or text content, designed to attract the attention of the audience from the first seconds. In the field of communication and marketing, intro plays an important role in promoting the brand, enhancing recognition and imprinting the image of the product or service in the minds of viewers.

Purpose:

Engage your audience, make a strong impression, and drive brand or message recall.

Characteristic:

Intros usually include images, sounds, and duration. Images display logos, products, or brands for viewers to easily remember. Non-verbal sounds of various genres contribute to the atmosphere and impression of the video. The duration of the Intro should be reasonable, equivalent to the length of the main video.

Role:

The Intro plays an important role in conveying the message and promoting the brand. Right from the first seconds, the Intro can create a strong impression and attract the attention of the audience. Therefore, it is necessary to take advantage of a creative and impressive Intro to guide the audience deeper into the video content you want to convey.

If you are producing videos, don’t miss out on the opportunity to leverage the power of Intros to create professionalism and engage your audience. The first second alone can make a significant impression. Use Intros creatively to enhance your content and promote your brand effectively.

In addition, to create a professional intro, tools such as Adobe Premiere, Adobe After Effects or Camtasia Studio are often used. These software provide flexible video editing capabilities, creating eye-catching effects to ensure the intro meets high technical and artistic standards.

2. Popular types of Intros

Intros are widely used in many fields and come in many different forms to suit their intended use. Here are the common types of intros you may encounter:

Intro Video: This type of intro usually appears at the beginning or end of a video, and is usually between 5 and 30 seconds long. They help to create an impression and introduce the main content, character, product, or brand. For example, intros for YouTube ads or movies.

Intro Music: A short piece of music, often used to open a show, song, or podcast. Intro music helps set the mood and engage the audience right from the start.

Intro Text: Used a lot in documents or articles. This intro text helps readers understand the purpose of the article or document in a concise way.

Website Intro: This type of intro is usually a short graphic or video when users visit the website, to create a first impression and increase professionalism.

The above types of intros all have the common purpose of attracting attention, increasing professionalism and conveying messages effectively.

3. Applications of Intro

Intro is an important and versatile tool, widely used in many fields to create a first impression, enhance brand value and attract the attention of the audience. Here are some common applications of intro:

In the field of video production:

Intros are often used at the beginning of videos on platforms like YouTube, Facebook or social media channels. The purpose is to create a professional impression, introduce the content and highlight the brand. The intro is short, combining visual and sound effects, making it easier for the audience to remember.

Brand promotion:

Intros are a great way to build brand recognition. Using your logo, colors, and signature sounds in your intro helps to create a strong connection between your brand and your audience, building professionalism and credibility.

Education and training:

In online lectures or instructional videos, intros serve to introduce the content, create initial interest, and keep learners engaged. Educational videos with intros are more engaging and effective.

Events and seminars:

Intros are shown in seminars and events to introduce the program or start a speech. This not only creates a professional atmosphere but also attracts the attention of attendees.

Marketing and communication:

Intros are used in advertising campaigns or to introduce new products. Creative effects and attractive content in intros help create a strong impression on potential customers.

Thus, the intro is not only the opening of the content but also an important tool to convey the message, enhance value and create connection with the audience.

4. Important Notes When Creating Intro Video

4.1. Duration

Intros play a key role in attracting and leading viewers. To create an impressive Intro, limit the duration to 5-30 seconds. This helps viewers focus on the main content and not lose interest if they wait too long. Create a natural and convenient feeling, making viewers not want to skip this attractive opening.

4.2. Music and Effects

Choosing background music and video effects is the next important step. Using short but impressive background music will help viewers remember your video. Subtle and creative effects will be the highlight to create a unique mark for the Intro. Make sure the music and effects blend harmoniously, giving viewers an interesting and unforgettable experience.

4.3. Define Clear Purpose and Ideas

Before you start creating your Intro, clearly define the purpose and main idea of ​​the video. The Intro can introduce your brand, product, or simply be a teaser for the next part of the video. By defining the purpose, you will easily come up with ideas and content that are consistent with the other parts of the main video.

Stay longer at the Intro – the first door that opens your video story. With notes and creativity, show professionalism and score points with viewers from the very beginning of the video.

5. Popular software for creating Intro

Creating professional video intros has become easier thanks to the support of modern software and creative tools. Below are some popular software used to create intros with outstanding features:

Adobe Premiere Pro:

Professional video editing software, supporting high-quality intro creation. Adobe Premiere Pro provides powerful editing tools, supports many video formats, and integrates special effects, helping users create impressive intros.

Adobe After Effects:

Ideal for creating motion graphics effects, this software offers the ability to design intros with creative and professional effects. After Effects also integrates well with other Adobe applications such as Photoshop and Illustrator.

Biteable:

An online platform that allows users to create intros quickly without installing software. Biteable offers a variety of ready-made and easy-to-use intro templates, suitable for beginners.

BluffTitler:

A simple tool to create intros with 3D effects and beautiful graphics. BluffTitler is especially suitable for users who want to create intros quickly and do not require high technical skills.

Canva:

A versatile design tool that supports creating intros with ready-made templates. Canva is easy to use and suitable for those who want to create a simple and quick intro.

These software not only save time but also provide flexibility in customizing intros according to your creative ideas, thereby creating more professional and attractive videos.

In this article, we have delved into the concept of “Intro” in video production and have gained a better understanding of its importance. We have seen that Intro is not just an initial element of presentation, but also a key to opening up opportunities to attract attention and create a strong connection with the audience. It is important that Intro can express its own style and identity, helping to build a unique brand for your video.