Why Can Videos Make Customers “Pay” Quickly?

In today's digital age, advertising and marketing are no longer simply "delivering information to customers" but more importantly, creating experiences and emotions , promoting purchasing behavior. Among the myriad of marketing forms, video is gradually emerging as a tool with a strong influence on the way consumers make decisions. Not only does it attract attention quickly, video also helps brands convey messages in a more vivid, understandable and memorable way than images or simple text. Therefore, businesses are increasingly investing heavily in video marketing to conquer customers at first sight. So specifically, how does video affect consumer psychology and shopping behavior? Why can a short video make someone decide to "close the deal" in just a few minutes? Let's analyze more clearly with SaDesign through the article below to understand why video has become such a powerful "sales weapon"!

1. The evolution of video marketing

How does video influence consumer decisions? According to statistics released in 2023, the average person spends 84 minutes per day watching online videos. This number was expected to increase to 100 minutes by 2024 before the pandemic. 2025 will continue to see the rise of video marketing as a powerful tool for connecting and engaging with consumers.

To provide more insight, the team at Animoto conducted a survey of 580 adult consumers. Here are some of the notable findings:

93% of consumers say video is helpful in their product purchase journey.
Consumers identify video as their top favorite type of content from brands on social media.
Facebook, Instagram, and YouTube are the top three platforms consumers use to search for the latest products or services.
When learning about a new product or service, consumers prefer to watch a video rather than read a description or look at photos.

Video marketing is now considered a dominant marketing method in the digital space. Video plays a significant role in consumer decisions, helping to position your business, product or service. In addition to increasing sales, video also aids customer service and reduces the number of support calls, while B2B marketers can use video to share product information, increase leads and increase conversion rates.

2. The path for businesses after knowing how Video marketing affects users' decisions

2.1 Build vertical videos to fit Stories content

The popularity of vertical video has been demonstrated by Instagram Stories, Instagram Reels, and Facebook Stories, which are the most popular video sizes for users. In 2025, users often watch content in vertical orientation on mobile phones, so vertical video will still be important in terms of appeal and relevance to users' viewing trends.

2.2 Provide content compatible with each platform

Before sharing the same videos on each platform, it’s important to first consider who your audience is on that platform and what video format they prefer. Short vertical videos are often better suited to Stories, while YouTube audiences prefer longer videos and landscape mode.

2.3 Conduct experiments for results-focused advertising campaigns

Regularly tweaking and comparing your ad campaigns will help you determine what content resonates with your audience. Whether it’s short videos, entertaining videos, square ads, or sales-focused videos, test different ad campaigns and choose the most engaging content to invest in, which will bring real results.

2.4 Put the message first

Don’t leave your message to the end of the video. Start your video with the most compelling image or video. For example, if you have a promotion, put the discount or offer first. Users don’t want to waste time with long descriptions, so keep your ad under 2 minutes.

2.5 SEO optimization

SEO is important for your content to reach a wide audience. Embedding quality videos on your website can increase traffic and encourage visitors to spend time engaging with your content. This helps improve your search engine rankings.

Studies show that mentioning the word “video” in your email subject line can increase open rates by up to 19%, while landing pages with videos can increase conversion rates by 80%. Don’t forget to use calls to action in your videos to encourage your audience to engage with your content. Ways to optimize your videos:

· Title and meta description contain main keywords.      

· Choose attractive thumbnail images for your videos.      

· Attach transcript to video.      

Upload videos directly to social networks instead of embedding links to other platforms – this ensures videos are played automatically and prioritized by Facebook and Twitter algorithms.

3. Some “must try” video advertising creation tools for designers

3.1. Adobe Premiere Pro

The best intro video making software on Windows, Mac platforms, commonly used to create everything from YouTube videos to streaming content and movies. Adobe Premiere Pro supports 4K, 8K, VR formats and some of the following outstanding features:

· Automatically reformat videos      

· Helps you manage adjustments with control and precision      

· Expand your editing platform      

· Audio mixing acceleration      

· Provides the tools you need to create and share stories      

3.2. CyberLink PowerDirector 365

CyberLink PowerDirector 365 is one of the best consumer-oriented video editing software packages. While not quite as powerful and feature-rich as Premiere Pro or Final Cut X, it’s definitely worth a look. It comes close. It lets you take advantage of a plethora of 360-degree video editing and stabilization tools, professional effects, motion tracking, and easy trimming. It also includes slideshows, screen recording, DVD menus, object design tools, and more.

3.3. Pinnacle Studio

Pinnacle Studio is a video marketing software – a good choice for Windows users who have never edited videos before. It is considered a fairly basic and easy-to-use free video making tool, providing more than 1,500 effects, titles and templates, HD video editing, color correction tools, dedicated stop motion features, etc.

3.4. Final Cut Pro

Final Cut Pro is the best video editing software for Mac. Professionals especially love this tool because it offers a wide range of effects, well-organized features, and simple ways to add and edit audio. Other features include 360° video, HDR, and advanced tools for color correction.

3.5. Adobe Premiere Rush

Video ad software for multiple platforms, including Windows, Mac, iOS, Android. Premiere Rush offers a simpler version of the Premiere Pro interface, with larger icons and controls that are easier to tap on a small touchscreen. While it has fewer features, you still get all the basics to create a standout video.

3.6. Corel VideoStudio Ultimate

Product video making software on Windows platform. This video editing software has a clean, intuitive interface that is easy to use even for beginners. Once you have mastered the basics, you can explore more powerful features such as motion tracking, 4K support, 360-degree VR video support, music library, multi-camera support, 3D text editing, and thousands of effects.

3.7. Filmora

For a low price, Wondershare's Filmora offers a solid video editing tool for anyone new to the game. It has an intuitive, easy-to-use interface, a large number of built-in titles, effects, and filters designed for YouTubers and the like, as well as a library of royalty-free music and sound effects.

Filmora tool provides very beautiful transition effects. This can help you create professional and highly engaging videos.

3.8. Vimeo Create

The best video marketing software for small businesses, offering ready-made templates for creating videos for social media platforms. It gives you access to millions of stock video clips, photos, and commercially licensed music tracks, available for free use,…

Additionally, this browser-based interface makes it easy to create videos in multiple aspect ratios (such as square, landscape, and portrait) for different social platforms.

4. Frequently Asked Questions

How does video impact consumer decisions?

Video can influence consumer decisions by presenting product information in a more visual and engaging way. Additionally, video can convey emotions and brand messages more deeply than images or text.

How does video influence consumer purchasing decisions on e-commerce sites?

Video is an important tool in online marketing and can influence consumers' purchasing decisions by introducing products, providing detailed information and creating a good impression of the product.

Why is video becoming an important tool in online business?

Video has become an important tool in online business because it is an effective way to convey information and attract customers' attention. Video helps increase brand engagement and trust, as well as improve SEO for your website.

Understanding the importance of video marketing in consumer decisions in 2025 will help your business have the right marketing strategies. Hopefully, SaDesign's article How Video Affects Consumer Decisions will help you gain an understanding of this issue .