What is a Video Advertisement? How to Produce a Video Without Burning Your Wallet?

In the booming digital age, video advertising has quickly become one of the most powerful marketing tools that any brand can hardly ignore. Not only does it help convey messages in a vivid and memorable way, video also has the ability to attract attention many times more than traditional forms.

However, not everyone has a "huge" budget to make professional videos with a full production team. So what exactly is a promotional video? How to create a video that is both effective and cost-effective ? In this article, SaDesign will explore with you the core definition of a promotional video, and share the secrets to making videos that are inexpensive but still impressive , suitable for both beginners and small and medium-sized businesses.

1. Learn about video advertising

Advertising videos, also known as TVC advertising, are simply using marketing videos to promote products and services for the purpose of selling. TVC advertising is an extremely effective form of communication.

Every day, consumers are exposed to thousands of advertisements on social media. They often scroll past boring, obvious ads without paying attention. However, creative videos attract more attention, curiosity and interest from consumers.

There are many ways to create an engaging video. Surely all of us have seen the spectacular commercials on television. It is the most concise and effective form of advertising, however, it also requires a significant budget. At the same time, if you sell many different products, creating just one video will not be enough, you need to create many videos and update them regularly. For small businesses, creating such videos becomes impossible.

So, can you create a promotional video for your product or service yourself? It may seem daunting, but if you learn about the most effective yet least expensive types of promotional videos, it becomes easier.

2. Current types of video advertising

Product review video

Product review videos are a natural way to introduce your products or services to customers. Because before deciding to buy a product, consumers often search for information on the internet. Product review videos are one way to meet this need.

This type of promotional video is highly realistic and easy to make. You only need a filming device such as a camera or smartphone and video editing software on your phone, you can create a video as you wish. This product review video is very suitable for the fields of beauty, technology and materials.

Video tutorial

Instructional videos, with titles like “How to Use a Facial Cleanser,” “How to Create a Simple Website for Beginners,” or “Tips for Treating Sore Throat in Children,” are considered instructional videos.

The purpose of this type of video is to guide and answer customers' questions. Although it does not directly market the product, the instructional video plays a very important role. It is a connecting tool between the business and the customer, providing useful information to the customer. Gradually, they will become your customers.

Video vlog, personal diary

Vlog videos are personal videos where everything belongs to you and you can freely share. The topics of vlog videos are very diverse. You can create videos sharing knowledge, personal experiences, information about products, product manufacturing or processing processes, product durability challenges, and even entertaining stories. Such videos attract a lot of viewer interaction.

Video cut and dubbed

The cut and dubbed video format is very suitable for many types of products and services. They bring humor and entertainment to viewers through dialogues and humorous images borrowed from famous movies on the internet. This helps you save a lot of filming costs. However, this requires you to have good ideas and good video editing skills. You can try this video format to create your own promotional video!

3. Secrets to creating promotional videos

Create an attractive title.

Similar to the title of a blog post, the title of a video needs to attract traffic and make viewers want to click and watch at first glance. The title is important for two main reasons:

First, an attractive title can easily attract the attention of the viewer.
Second, if the right keywords are used in the title, it will appear in the search results of people searching for that video content. YouTube is part of Google, so there is a strong connection between videos and the creation of search results on Google.

Provide useful value in your videos.

Think about the ideal content for the target audience you want to attract through this video. What would be useful to them? What could be educational for them? Creating a tutorial or how-to video is always a successful option, as it not only provides great value but also allows for direct sharing of the unique knowledge and skills of a particular company or brand.

This is an important factor in establishing a professional brand position in their field and ensuring that it continues to grow in the future. When providing useful content, try to keep it as short as possible. Videos are great content, but running too long can lose the viewer’s attention.

Attach link in video.

Take advantage of each software's unique editing features to edit your videos. You can add text boxes to your videos to attach URLs and other information, creating recognition and engagement from viewers for this video.

Take advantage of branding opportunities.

In video advertising, branding is an important and indispensable element. Let your logo stand out anywhere on the screen. It can appear at key moments or even be displayed continuously throughout the video broadcast.

Don't forget to include the HTML link.

When you upload a video to YouTube, you can provide a brief description of the video. Don't miss this opportunity to include links that viewers can access and interact with.

Don't rely on YouTube alone.

Most people use YouTube to share videos. However, don't rely too much on YouTube's power, embed your videos on other sites. This will expand your video promotion and your target audience, as more people will watch your videos on different platforms, not just YouTube.

Stimulate viewer interaction after watching the video.

Add sign-up forms and ask viewers to fill them out. Then direct them to a specific website or encourage them to leave a comment on your video. Viewers will engage if the video contains quality content, so take this opportunity to get their full attention.

Don't try to sell in video.

Websites are already full of sales pitches, so avoid including them in your videos. Even if you do need to include a sales pitch, avoid focusing on selling a specific product or service. Instead, use your videos to discuss solutions, identify specific problems, and help customers solve their problems. Your promotional videos will then attract more customers and viewers with relevant, in-demand content.

Learn the basics of Keyword Strategy.

When creating videos, it's important to pay attention to the basics of keyword strategy. To optimize your video ads, use keywords by using them in your video's title, tags, and description.

Provide useful knowledge to viewers.

Provide detailed information about your product or service to help viewers understand more. List the benefits and features that customers will receive when using it, to encourage them to choose you.

Answer customer questions.

Find out what questions customers might have about a particular product or service. Create a short video to present the questions and answers. This helps engage your potential customers.

Focus on one product review.

Choose a product or service that you want to target to potential customers and consider its features and benefits to subtly display in the video.

Develop and strengthen connections.

Every business needs a lead magnet. Create a video that encourages customers to provide their name and email address in exchange for a valuable gift or option. The gift could be an ebook, an in-depth article on strategies, methods or advice, a free consultation, a how-to video or a business review. Identify the value to your potential customers and always show that in your video. Show that you are always willing to give your best to your customers.

Discuss the case studies and results.

Create a video that talks about a specific case study and the results it achieved working with a client. You can also share customer testimonials about product satisfaction.

Tell a story to the audience.

People are drawn to stories that are engaging and inspiring. Mentioning the lesson your audience will learn from the story or recalling a specific event from the past still grabs attention. This will drive engagement on your videos.

Don't forget the “Behind the Scenes” scenes.

Take your audience out of the scripted scenes and show them a more “natural” side. Share meaningful information like a team member in the video creation process, or inspiration for creating relevant content. Reveal trade secrets like internal organization, workflows, and operations. When using video ads, be authentic and provide useful business advice.

Hopefully, through this article, SaDesign has helped you better understand advertising videos as well as find the right direction to start producing content economically and effectively . If you need more tools to support editing advertising videos, do not hesitate to contact us. Thank you for taking the time to follow the article.