Which Keyword Rank Checker Tool Is Best In 2025?

In the context of increasingly developing technology, optimizing content and improving search rankings has become one of the top priorities for businesses and website administrators. To achieve this, using keyword rank checking tools has become more necessary than ever. These tools not only help track keyword positions on search engines but also provide detailed information about search trends, competition, and factors affecting rankings. In this article, let's explore with Sadesign the best keyword rank checking tools in 2025, helping you have an overview and make the right choice for your SEO strategy.

1. SEMrush

SEMrush is one of the most prominent keyword rank checking tools available today, favored by many SEO experts and marketers. With its comprehensive analysis capabilities, SEMrush allows users to track not only their own keyword rankings but also those of their competitors. This gives you a great competitive advantage, giving you insight into how the market is performing. While this tool is very powerful, one notable drawback is that SEMrush does not differentiate between your site and your competitors’ sites, which can lead to inaccurate analysis.

SEMrush’s main features include checking Google keyword rankings, analyzing content, and evaluating competitors. You can find out which keywords are performing best in the market and adjust your content strategy accordingly. SEMrush’s interface is friendly and easy to use, making it easy for both beginners and seasoned professionals to get the most out of its features.

The cost of using SEMrush is also an important factor to consider. The tool offers a variety of plans ranging from $99.95 for the Pro plan to $399.95 for the Business plan. You can start with a 7-day free trial to experience the features before deciding to invest. Although the cost can be high, the value that SEMrush brings to e-commerce stores and website owners is undeniable, helping them research and adjust their SEO strategies effectively.

2. Ahrefs

Ahrefs is considered one of the top keyword rank checking tools, loved by many SEOers and marketers. With its fast data collection and intuitive user interface, Ahrefs not only helps you track rankings but also provides in-depth analysis of backlinks and content performance. This ability is crucial in developing a sustainable and effective SEO strategy.

Ahrefs’ core features include competitive analysis, URL ranking, keyword research, and backlink checking. The tool allows users to check backlinks in detail, giving you a better understanding of your link structure and how other websites are attracting traffic. In particular, the Content Explorer feature helps you find popular content in your industry, thereby creating more effective content strategies.

In terms of cost, Ahrefs does not have a free plan but does offer a 7-day trial for $99. Other plans include Standard ($179/month), Advanced ($399/month), and Agency SEO ($999/month). While the price can be high, Ahrefs is considered one of the most powerful tools in the SEO field, saving time and effort in keyword research and website optimization.

3. SERP’s Keyword Rank Checker

SERP's Keyword Rank Checker (serprobot.com) is a popular free tool that allows users to check keyword rankings globally and by region. The tool does not require a login, saving users time and effort. You can check up to 10 keywords at a time without any restrictions, which is great for those who need to track keyword performance quickly and easily.

One of the great things about SERP's Keyword Rank Checker is its ability to track ranking changes over time. When you log in, the system stores and tracks the keywords you care about without having to log in again. This helps you quickly identify changes in your SEO strategy and your competitors', thereby adjusting your advertising and content strategies to be more effective.

Despite its many advantages, SERP's Keyword Rank Checker does have some drawbacks. The limited number of keywords it checks at a time can be a problem for those who need to track many keywords at once. Additionally, since it's a free tool, its features and accuracy may not be as good as paid tools like SEMrush or Ahrefs. However, for those who are just starting out or looking for a budget solution, SERP's Keyword Rank Checker is still a great choice.

4. Google Keyword Planner

Google Keyword Planner is an indispensable tool for those who want to optimize their SEO strategy. It was formerly known as Google Keyword Tool and Traffic Estimator, and now it provides effective keyword research and trend analysis. In particular, this tool is part of the Google Ads ecosystem, helping users connect more closely with advertising campaigns and optimize content. For those who are in the process of preparing content, Google Keyword Planner is a great solution to find the most suitable keywords for their business.

One of the great strengths of Google Keyword Planner is its ability to provide a list of keyword suggestions based on words or phrases related to your website. Not only that, this tool also allows you to check keyword rankings on Google, along with providing reports on the ranking of these keywords over time. This helps you track the performance of the keywords you are using, thereby adjusting your content strategy to better suit the market.

Although Google Keyword Planner is primarily focused on keyword planning, it can also help you check your page rankings and competitor information. This tool is considered quite accurate in providing Google search results, but note that it does not include data from other search engines such as Yahoo or Bing. However, using this tool is completely free when you sign up for a Google Ads account, making it easier for many users to access and use.

5. Moz

Moz is considered one of the best rank checking tools in the SEO industry and is still going strong. This tool not only helps users track keyword rankings but also provides backlink analysis, keyword research, and advanced on-page optimization suggestions. With industry-standard metrics and a user-friendly interface, Moz is a top choice for those looking to improve their traffic and search engine rankings.

One of the main features of Moz is Profile Analysis, which allows users to do detailed keyword research and On-Page optimization. This tool not only helps you identify potential keywords but also provides information about competition levels and search trends. This way, you can adjust your content and SEO strategies accordingly, thereby increasing your chances of ranking higher on search engines.

Moz offers a variety of pricing plans, starting at $99/month for Moz Pro, with a 30-day free trial. While it has great features, it does have some drawbacks, such as not being able to explore as many keywords and data only being available for the US market. However, given its powerful features and the value it provides, Moz remains one of the top SEO tools that users cannot ignore.

6. SEOprofiler

SEOprofiler is not just a regular keyword rank checker but also integrates many useful features to help users optimize their SEO strategies. SEOprofiler's interface is very easy to use, allowing users to closely monitor their competitors and the keywords they are using to compete for rankings. This is especially beneficial for those who want to improve their rankings in a competitive market.

One of the main features of SEOprofiler is its ability to notify you of keyword opportunities, i.e. keywords that are not yet ranking #1 but have high potential if optimized well. This helps you identify and focus on keywords that are gaining popularity, and then optimize your content and improve your website rankings. As you start ranking better for these keywords, your traffic and online presence will improve significantly.

Additionally, SEOprofiler also allows you to track rankings, analyze CTR, and learn about search traffic by integrating with Google Analytics and Google Webmaster Tools. This tool provides insight into your keyword performance, allowing you to adjust your strategy flexibly and effectively. With a number of outstanding features and ease of use, SEOprofiler is an indispensable tool for those who are serious about SEO development.

7. Authority Labs

Authority Labs is a very useful keyword ranking checker that allows users to track website rankings by specific area, even by zip code. This is important for businesses that want to optimize SEO based on the geographic location of their customers. The Authority Labs interface is very easy to use, making it easy for users to set up and track multiple websites at once. This tool is highly rated for its accuracy and ability to provide in-depth analysis reports, helping users better understand their keyword performance.

One of the highlights of Authority Labs is the ability to track keyword rankings across multiple websites and provide detailed reports on ranking status. You can track product-related keywords and evaluate their performance on search engines. This not only helps you grasp the current situation but also allows you to adjust your SEO strategy flexibly and effectively.

In terms of cost, Authority Labs offers a 30-day free trial, allowing users to experience the features before deciding to invest long-term. Advanced plans range from $49 to $450, suitable for many types of businesses. Despite some drawbacks such as the inability to sort keywords in any way other than alphabetical order, Authority Labs is still a great choice for those who want to check keyword rankings accurately and effectively.

8. SEO Center

SEO Centro is a comprehensive online SEO tool that provides many useful features for users. With the ability to analyze SEO, check keyword rankings, analyze page speed and mobile friendliness, SEO Centro meets many needs of SEOers. In addition, this tool also provides tools for keyword suggestions and keyword density analysis, helping you optimize content comprehensively.

However, a major drawback of SEO Centro is that you need to open separate dashboards for each tool, which can take a long time to collect data compared to other tools that have all the features on the same platform. However, SEO Centro's keyword rank checker is still very accurate, giving you information about the ranking of the keyword on multiple search engines and the history of that keyword.

SEO Centro offers a 2-day free trial, allowing you to test the tool before you commit. Their plans start at $10 for Pro, $20 for Premium, and $40 for Enterprise. Despite some limitations, SEO Centro is a good choice for those who need a feature-rich, all-in-one SEO tool.

9. Advanced Web Ranking

Advanced Web Ranking is a powerful keyword ranking checker, specially designed for Digital Agencies and SEO professionals. It provides accurate ranking tracking in about 130 countries and 22 different search engines, giving you a clear picture of your website’s global ranking. This is important for businesses operating in multiple countries or looking to expand their market.

One of the highlights of Advanced Web Ranking is the ability to track rankings by specific location, allowing you to enter a ZIP code to evaluate ranking performance in specific areas. The tool also provides SERP features and daily ranking updates, ensuring that the data is always fresh and accurate. Users can compare ranking performance with competitors, thereby adjusting SEO strategies appropriately and effectively.

In terms of cost, Advanced Web Ranking offers a 30-day free trial, allowing you to test out the features before you commit to a purchase. Plans range from $49 to $499, depending on your needs. Despite some drawbacks such as limited keyword tracking and not being suitable for amateurs, Advanced Web Ranking is still one of the top tools for SEO professionals who need detailed and accurate ranking tracking.

10. Conclusion

As 2025 approaches, choosing the right keyword rank checker tool will determine the success of your SEO strategy. These tools not only provide information about rankings but also help you gain deeper insights into your market, competitors, and consumer behavior. By using these tools effectively, you can optimize your content, improve user experience, and ultimately increase your revenue. Make sure you keep up with the latest trends and stay updated with the tools you need to stay competitive in this ever-changing digital world.