21 Effective Video Making Tools That Every Marketer Should Know

In modern marketing strategies, video has become a powerful tool to help brands connect with customers effectively. With the rapid development of technology, video making tools are becoming more accessible and diverse. In this article, sadesign will introduce 21 leading video making tools that marketers cannot ignore to create attractive and professional video products.

1. Introduction to the Importance of Video in Marketing

Video is increasingly becoming an indispensable part of marketing campaigns. From advertising on platforms like YouTube, Facebook, Instagram, to how-to videos, product introductions, video has the ability to convey information and emotions in a way that other types of content can hardly do. 

With the rapid development of video making tools, marketers can easily create quality videos without having too many professional skills. This opens up opportunities for small and large businesses to use video as an effective marketing tool.

2. List of Top 21 Video Making Tools

Here is a list of outstanding video tools that every marketer should master. These tools not only help create videos but also optimize the process of editing, enhancing, and publishing videos quickly and easily.

1. Adobe Premiere Pro

Adobe Premiere Pro is one of the most professional video editing software today, widely used in the film and television industry. This tool allows detailed video editing with powerful image, sound, and transition effects processing capabilities. In particular, Adobe Premiere Pro is very suitable for complex video projects that require high quality.

Advantage :

Intuitive interface, easy to use.

Many powerful editing features.

Supports multiple video formats.

Integrates well with other Adobe applications.

Disadvantages :

Requires high computer configuration.

Can be expensive for beginners.

2. Final Cut Pro

Exclusive to macOS operating systems, Final Cut Pro is a powerful video editing tool that many professionals choose. The software supports 4K video editing and has many special features such as 360-degree cameras, multi-channel editing, and support for editing a variety of audio effects.

Advantage :

Excellent video processing performance.

The interface is optimized for Mac users.

Lots of high quality effects and filters.

Disadvantages :

Works on macOS only.

The price is quite high.

3. Filmora

Filmora is an easy-to-use video editing tool, ideal for marketers who want to create videos quickly without having to learn too many complicated skills. With an intuitive interface and many ready-made video templates, Filmora helps users quickly complete their videos.

Advantage :

Friendly interface, easy to use.

Lots of beautiful effects and filters.

Affordable price.

Disadvantages :

Features may be limited compared to professional software.

4. Camtasia

Camtasia is a great software for creating video tutorials, online learning videos, and presentations. It supports screen recording, video editing, and adding interesting effects to video products.

Advantage :

Record screen and edit video.

Many powerful editing features.

Suitable for creating video tutorials.

Disadvantages :

The price is quite high.

5. InShot

InShot is a popular mobile video editing app, ideal for creating promotional videos, short videos for social media platforms. InShot is easy to use and offers a variety of editing tools such as video trimming, adding background music, filters and fun effects.

Advantage :

Edit videos quickly and easily.

Add music, effects, text to video.

Suitable for creating short videos on mobile.

Disadvantages :

Limited editing features.

6. Animation

Animoto is an online tool that helps you quickly create videos from images and video clips. With a rich library of templates, Animoto allows marketers to create beautiful videos without video editing experience.

Advantage :

Create videos from photos and music quickly.

Multiple video templates available.

Easy to share on social networks.

Disadvantages :

Limited editing features.

7. Lumen5

Lumen5 is a smart video making tool that uses artificial intelligence (AI) to convert text content into videos. This is a great option if you want to create videos from long blog posts and articles without having to edit them manually.

Advantage:

Easy to use: Intuitive, user-friendly interface, even those with no experience in video editing can easily use it.

Save time: Lumen5 uses artificial intelligence (AI) to automatically convert text content into video, saving you time and effort.

Variety of video templates: Lumen5 offers a variety of ready-made video templates that you can customize to suit your purposes.

Integrated Media Library: Lumen5 integrates a library of free images and background music, making it easy to search and use.

Highly customizable: You can customize your videos with colors, fonts, effects, and many other elements.

Easy sharing: Lumen5 lets you share videos directly to social networks or download them for use.

Suitable for multiple purposes: Lumen5 can be used to create marketing videos, explainer videos, news videos, social media videos, and more.

Disadvantages:

Limited Features: Compared to professional video editing software, Lumen5 has fewer features.

Video Quality: Video quality may not be as high as videos created with professional software.

Video length limits: Depending on the service plan you use, there may be a limit on video length.

Pricing: Lumen5 has a variety of plans, depending on your needs. However, the price can be a bit high for individual users or small businesses.

Internet connection required: Since it is an online tool, you need a stable internet connection to use Lumen5.

8. Veed.io

Veed.io is an online video editing tool that allows users to easily cut, add text, effects, and audio to videos. With a friendly and easy-to-use interface, Veed.io is suitable for both beginners and professional marketers.

9. Kapwing

Kapwing is an online video editing platform that allows you to create videos from templates or edit videos manually. With features like adding subtitles, creating GIFs, and effects, Kapwing is a great tool for social media marketing campaigns.

10. Biteable

Biteable is an easy-to-use video creation tool with a variety of pre-made video templates that help you quickly create engaging videos for marketing. This tool is great for marketers who don't have much time but still want to create quality videos.

11. DaVinci Resolve

DaVinci Resolve is a high-end video editing tool that offers powerful color correction features to make your videos look more professional. It supports 8K video editing and is used by professionals in the film and television industry.

Advantage :

Provides professional color correction tools.

8K video editing capabilities.

There is a free version with more features.

Disadvantages :

The interface can be complicated for beginners.

Requires powerful computer configuration.

12. WeVideo

WeVideo is an online video editing tool that allows users to create and share videos in a variety of formats. With a variety of editing tools and fun effects, WeVideo is a great choice for your marketing campaigns.

13. Magisto

Magisto is an easy-to-use video editing app for marketers. With automatic video editing and editing features, Magisto helps you save time while still creating engaging videos.

Advantage :

Create videos automatically from photos and music.

Using artificial intelligence to create quality videos.

Suitable for people with no video editing experience.

Disadvantages :

Limited customization capabilities.

14. Prezi Video

Prezi Video lets you create interactive videos with dynamic effects, perfect for creating presentation videos. Prezi Video helps you stand out in meetings or webinars with the ability to insert content directly onto the video screen.

15. Clips (Apple)

Clips is an Apple app for iOS devices that makes it easy to create short videos with built-in effects, filters, and background music. It's a great tool for marketers who want to create videos quickly and share them immediately.

16. Vimeo Create

Vimeo Create helps you create high-quality videos from ready-made templates. With a friendly interface and powerful editing tools, Vimeo Create is a great choice for producing marketing videos.

Advantage :

High video quality.

Creative user community.

Suitable for professional video sharing.

Disadvantages :

Traffic may be lower than YouTube.

17. Moovly

Moovly is an online video creation platform that offers a variety of templates and editing tools to help you easily create engaging marketing videos, product explainer videos, and promotional videos.

Advantage

Intuitive and user-friendly interface : Moovly has a simple drag-and-drop interface, allowing users to easily create and edit videos without requiring in-depth knowledge of design or video editing.

Rich resource library : Moovly offers a large library of ready-made video, image, audio, and animation templates, saving users time and effort searching for materials.

Highly customizable : Users can customize their videos with colors, fonts, effects, and many other elements to create unique and brand-appropriate videos.

Diverse video creation capabilities : Moovly supports a wide range of video formats, from simple animated videos to complex explainer videos, meeting the diverse needs of users.

Easy Integration : Moovly can easily integrate with other platforms like YouTube, Facebook, and other marketing tools, making it easy for users to share and promote their videos.

Disadvantages

Limitations in Free Version : Moovly's free version has some limitations on features and number of videos created, users need to pay to use full features.

Requires a stable internet connection : Since it is an online platform, Moovly requires a stable internet connection to work, which can be difficult for users in areas with poor internet connectivity.

Limited Advanced Customization : Compared to professional video editing software, Moovly's advanced customization is somewhat limited, which may not meet the needs of professional users.

Pricing : While there are different service plans, Moovly's pricing can be quite high for individual users or small businesses.

18. Shotcut

Shotcut is a free video editing software with a wide range of editing features. It is a powerful tool for marketers who want complete control over video editing without spending a fortune.

19. Spark Video (Adobe)

Adobe Spark Video lets you create engaging videos from pre-made templates or your own content. Easy to use and requiring no professional editing skills, Spark Video is a great choice for marketers working quickly.

Advantage:

Create short videos for social media.

Multiple video templates available.

Easy to share.

Disadvantages:

Basic video editing features.

20. FilmoraPro

FilmoraPro is the premium version of Filmora, offering more powerful video editing features. With a variety of video and audio effects and the ability to create complex videos, FilmoraPro makes it easy for marketers to create high-quality video products.

Advantage

Friendly interface : FilmoraPro has an intuitive, easy-to-use interface, helping users quickly get acquainted and start editing videos.

Powerful Features : The software offers a variety of professional video editing features, including trimming, color correction, adding effects, creating motion effects, and more.

Multiple Format Support : FilmoraPro supports many popular video formats, making it easy for users to import and export videos.

Good performance : The software works smoothly, with little lag, helping users have a good video editing experience.

Affordable : Compared to other professional video editing software, FilmoraPro has a more affordable price, suitable for many users.

Disadvantages

High computer configuration requirements : To use FilmoraPro smoothly, users need a computer with a relatively high configuration, especially when processing high-resolution videos.

Difficult for beginners : Despite its friendly interface, FilmoraPro still has many complex features that can be difficult for beginners.

Limited effects and plugins : Compared to other professional software, FilmoraPro has fewer effects and plugins, which can limit users' creativity.

Poor Customer Support : Sometimes, users may have difficulty contacting and receiving support from the FilmoraPro team.

21. Renderforest

Renderforest is an online video creation tool that helps you create brand introduction videos, promotional videos, or explainer videos in just minutes. It offers beautiful and easy-to-use video templates, perfect for busy marketers.

Renderforest is a popular online platform for creating videos, logos, graphics, and websites. It is loved by many users for its convenience and versatility. However, Renderforest also has its own pros and cons.

Advantage:

Easy to use: Intuitive, user-friendly interface, suitable for both beginners and experienced users.

Variety of designs: Thousands of video, logo, graphic and website templates are available, making it easy for users to choose and customize according to their needs.

Flexible editing features: Allows users to customize colors, fonts, images, music and many other elements to create unique products.

Integrate many tools: Provide many different tools such as video creation, logo design, website building, graphic creation, helping users save time and money.

Good video quality: Supports high resolution video output, ensuring sharp image quality.

Affordable: Offers a variety of service packages to suit the budgets of many users.

Disadvantages:

Limited features on free plan: Many advanced features are only available on paid plans.

Internet connection required: Since it is an online platform, users need to have a stable internet connection to use it.

Limited video customization capabilities: Compared to professional video editing software, Renderforest's video customization capabilities are somewhat limited.

Video rendering time can be long: Sometimes video rendering time can be long, especially for complex videos.

Some templates may be duplicated: Because there are so many users, some video or logo templates may be duplicated.​

3. Conclusion

Choosing the right video making tool is an important factor for marketers to optimize their marketing campaigns. With the 21 video making tools in the list above, you can easily create attractive and professional videos without having to be an expert in the field of video editing. Experiment and find the tool that best suits your needs to improve the effectiveness of your marketing work.