30+ Outstanding Utilities That SEOers Need to Know If They Don't Want to Be Left Out of Date

In the world of SEO, extensions are indispensable tools that help SEOers optimize websites and improve search rankings. These extensions not only support data analysis but also help detect technical issues, improve user experience and build effective links. If you want to stay competitive and not be left behind in this field, let's explore with Sadesign more than 30 outstanding extensions that every SEOer should know. These tools will become powerful assistants in the journey to conquer new heights in SEO.

1. Analyze competitors by researching popular keywords

Keyword research and competitor analysis are essential starting points for any SEO campaign. Understanding your target keywords will help you determine the right direction for your optimization strategy. This will not only help you increase your visibility in search engines but also create content that is relevant to your users’ needs.

1.1 Ubersuggest

Ubersuggest is one of the leading tools that helps you get data on monthly searches and keyword difficulty. It goes beyond providing information and suggests unique content ideas to help you develop a rich content strategy.

Additionally, this tool allows you to analyze your competitors’ SEO strategies. You can review their backlink profiles and other ranking factors to find out what strengths you can apply to your campaign.

1.2 Moz

Moz is known as one of the most comprehensive SEO tools. From keyword analysis to backlink checking and rank tracking, Moz provides all the necessary features to help you evaluate the SEO effectiveness of your website.

Using Moz, you can get an overview of important SEO metrics. This helps you make timely strategic decisions to optimize your website's performance.

1.3 Similarweb

Similarweb is a powerful tool that allows you to analyze the traffic of your competitors' websites. You can understand the traffic sources, user behavior, and marketing channels that your competitors are using.

By better understanding how your competitors attract customers, you can optimize your strategy to reach the right target audience. This will help you create a distinct competitive advantage.

1.4 Keywords Everywhere

Keywords Everywhere is an incredibly useful extension that displays monthly search volume and keyword competition information right on the Google search results page. This saves you time and helps you quickly assess the potential of each keyword.

With this tool, choosing keywords for your SEO campaign is easier than ever. You can quickly determine which keywords should be prioritized to optimize your content.

1.5 Keyword Surfer

Keyword Surfer, like Keywords Everywhere, provides search volume data and related keywords right on the search results page. One of its standout features is the ability to estimate monthly traffic for top websites.

This allows you to evaluate the traffic potential of your keywords and set specific goals for your campaign, allowing you to track performance and adjust your strategy on the fly.

1.6 SerpWorx

SerpWorx is an in-depth SERP analysis tool that provides detailed information about the ranking factors and backlink profiles of top websites. With this information, you can learn from successful competitors and optimize your website.

Understanding the strategies your competitors are using will help you improve your search engine rankings and increase your website's visibility.

1.7 FatRank

FatRank is a simple yet powerful extension that helps you check your website's ranking for a specific keyword on Google. Tracking the ranking fluctuations will help you measure the effectiveness of your SEO strategy.

Thanks to FatRank, you can adjust your SEO plan in time, ensuring that you are always on the right track in website optimization.

1.8 SEOInfo

SEOInfo provides an overview of a website's technical SEO elements. This tool helps you detect and fix technical errors, from titles, meta descriptions to schema markup.

By ensuring that your website complies with Google standards, you will optimize user experience and improve your ability to rank on search engines.

1.9 Buzzsumo

Buzzsumo is an indispensable tool for content research and competitor analysis. You can discover trending content on social media and evaluate your competitors' backlink profile.

By analyzing data from Buzzsumo, you can build an effective content marketing strategy, create engaging content, and attract attention from your target audience.

2. On-page optimization 

On-page SEO is a crucial factor in improving a website’s ranking on search engines. Elements such as title tags, descriptions, and content structure directly contribute to a website’s visibility. To optimize effectively, it is essential to check these elements regularly.

2.1 Meta SEO Inspector

Meta SEO Inspector is a great tool to help you check your website's meta tags. It allows you to evaluate elements like title, heading tags, and image alt attributes. Optimizing these elements not only improves user experience but also improves search engine visibility.

By using Meta SEO Inspector, you can easily detect and fix on-page SEO issues, thereby improving your website's ranking in search results.

2.2 Check My Links

Check My Links is an extremely useful extension that helps you scan all the links on your website and identify the ones that are not working. Fixing broken links not only improves the user experience but also increases the trust of your website in the eyes of search engines.

This tool saves you time and effort in website maintenance, ensuring that all links work properly and do not cause discomfort to users.

2.3 PageSpeed Insights

PageSpeed ​​Insights, developed by Google, is an important tool that helps you analyze the loading speed of your website. Page loading speed directly affects user experience and SEO rankings. This tool provides specific suggestions for improving page performance, from optimizing image sizes to JavaScript code.

By improving loading speed, you not only improve user experience but can also boost your search engine rankings.

2.4 SEO Minion

SEO Minion is a versatile extension that provides many useful features for SEOers. With on-page analysis, SERP checking, and broken link analysis, SEO Minion helps you optimize your website effectively and save time.

SEO Minion's friendly and easy-to-use interface makes it an ideal tool for both beginners and experts in the SEO field.

2.5 SEOquake

SEOquake is one of the most popular extensions, providing important SEO metrics such as the number of backlinks, Page Authority (PA) and Domain Authority (DA). This tool helps you quickly evaluate the SEO strength of your website and compare it with competitors.

By understanding these metrics, you can identify improvement opportunities for your SEO strategy, thereby making the right decisions to improve optimization effectiveness.

2.6 Counting Characters

Counting Characters is a simple but useful tool that helps you check the number of characters in your text. This is especially important when writing meta descriptions and title tags, making sure they are within Google's allowed limits.

Using Counting Characters will help you avoid truncating important information, ensuring that content is displayed fully and attractively on the search results page.

2.7 SEO META in 1 CLICK

SEO META in 1 CLICK provides an overview of a website's essential meta tags, including title, meta description, and canonical tags. This utility allows you to quickly check and optimize meta tags, helping your content display accurately and attractively across different platforms.

With this tool, you can easily optimize meta tags for SEO and social media, increase user engagement and improve click-through rates.

2.8 Page Analytics

Page Analytics, a Google SEO extension, helps you track user behavior on your website. Although it has been discontinued and integrated into Google Analytics 4, it is still a great example of capturing information about click-through rates, bounce rates, and time on site.

Metrics from Page Analytics will help you optimize your website, enhance user experience, and improve overall SEO performance.

2.9 Glimpse

Glimpse is a tool that allows you to preview your website on a variety of devices, from desktops to smartphones. This ensures that your website works well on all devices, provides a smooth user experience, and meets the requirements of responsive web design.

Using Glimpse, you can detect display issues and optimize your user interface, thereby improving visitor satisfaction.

2.10 Schema Builder

Schema Builder is a tool that helps you create schema markup for your website easily. Schema markup helps search engines better understand the content of the page, thereby improving visibility and increasing click-through rate (CTR) in search results.

By using Schema Builder, you'll provide useful information to users right on the search results page, improving their overall experience.

2.11 View Rendered Source

View Rendered Source is a powerful extension that allows you to view the HTML source code of a web page after it has been processed by the browser. This is important for SEOers, as it allows them to check what Googlebot can see when accessing the page.

Detecting JavaScript and CSS issues through View Rendered Source helps ensure that your content displays correctly not only to users but also to search engines. This can help improve your website's SEO optimization.

2.12 Link Redirect Trace

Link Redirect Trace is the ideal tool for tracing the redirect chain of a URL. It helps you identify all redirect steps and HTTP status codes, thereby detecting errors that can affect SEO.

Checking 301 and 302 redirects will help you ensure that link juice is passed correctly. This is especially important for optimizing your site's search rankings.

2.13 Detailed

Detailed provides an overview of many aspects of a website, including meta tags, titles, backlinks, and estimated traffic information. This tool makes it easy for SEOs to evaluate a page's SEO strength and compare it to competitors.

By using Detailed, you can quickly find improvement opportunities for your website, thereby optimizing performance and improving your competitiveness in the market.

2.14 Siteimprove Accessibility Checker

Siteimprove Accessibility Checker checks how accessible your website is to people with disabilities. Ensuring that your website complies with accessibility standards not only improves the experience for all users, but also has a positive impact on SEO.

A commitment to accessibility is not only a corporate social responsibility, but also an important factor in improving search rankings. Using this tool will help you build a more user-friendly website for all users.

2.15 Lighthouse

Lighthouse is a comprehensive auditing tool that provides detailed reports on performance, accessibility, and best practices. Built into Chrome DevTools, Lighthouse helps you identify issues to fix to optimize your website.

With specific metrics and improvement guides, Lighthouse supports SEO professionals in enhancing user experience, thereby improving website rankings on search engines.

2.16 Web Vitals

Web Vitals is a Google initiative to evaluate the quality of user experience on websites. The Web Vitals extension helps you check Core Web Vitals metrics such as LCP, FID, and CLS, important factors that affect website rankings.

By tracking these metrics, you can identify user experience issues and optimize your site for better performance in search.

2.17 SEO Search Simulator by NightWatch

SEO Search Simulator by NightWatch allows you to simulate Google search results from various geographic locations. This tool is useful for local and international SEO strategies, helping you check your website rankings in target markets.

By identifying local SEO issues, you can optimize your strategy for each specific area, thereby improving your ability to reach and attract customers.

3. Off-page optimization 

Off-page SEO refers to all the activities that take place outside of your website, to increase trust and improve search engine rankings. It is an essential part of your overall SEO strategy, helping your website to be more highly rated and attract more traffic.

Building quality links and optimizing off-page factors not only improves your position in search results but also builds a strong reputation in the eyes of users. Here are some useful tools to help you test and optimize your off-page SEO strategy.

3.1 Redirect Path

Redirect Path is a utility that allows you to track backlink redirects, ensuring that they all lead to the correct page without errors. This check is important, as it not only helps maintain the credibility of your website, but also ensures that link juice is passed efficiently.

By using Redirect Path, you can quickly detect and fix redirect issues, thereby improving user experience and optimizing overall SEO.

3.2 Majestic Backlink Analyzer

Majestic Backlink Analyzer provides detailed information about a website's backlink profile, including the quantity and quality of links. This tool helps SEO professionals analyze their competitors' backlinks and find potential opportunities for sustainable link building.

With metrics like Citation Flow and Trust Flow, Majestic Backlink Analyzer helps you develop effective link building strategies that help improve your website's search rankings.

3.3 LinkMiner

LinkMiner is a useful tool that helps you discover broken links on a website. Finding these links opens up new backlink building opportunities; you can contact the site owner and suggest replacing the broken links with links to your content.

This strategy not only helps improve your backlink profile but also benefits both parties, enhancing the user experience on the website.

3.4 Hunter

Hunter is the ideal tool for finding email addresses of important contacts on your website. You can use Hunter to connect with bloggers, influencers, and other website owners to build relationships and conduct effective outreach.

With Hunter, it's easier to reach out to industry influencers, supporting your backlink building and content marketing campaigns.

3.5 Open SEO Stats

Open SEO Stats provides an overview of a website's key SEO metrics, including the number of backlinks and Alexa Rank. This tool helps you quickly assess your website's SEO strength and compare it to your competitors.

With Open SEO Stats, you can track changes in metrics over time, allowing you to make necessary adjustments to your SEO strategy.

3.6 GMB Everywhere

GMB Everywhere is a tool that allows you to track your business's Google My Business (GMB) information right in search results. This tool is great for local SEO, helping you manage your GMB information accurately and consistently.

Maintaining accurate GMB information not only improves user experience, but also positively impacts your local search rankings.

3.7 Checkbot

Checkbot is a comprehensive tool that helps you detect SEO, security, and speed errors on your website. It not only checks for off-page issues like broken links, but also provides a detailed report of what needs to be fixed.

With Checkbot, you can improve your website's overall performance, thereby improving search rankings and user experience.

3.8 SEOTesting

SEOTesting is a tool that checks technical SEO elements on a page, such as titles and meta descriptions. It also allows you to compare your website to your competitors, thereby identifying areas for improvement in your SEO strategy.

By using SEOTesting, you can optimize both on-page and off-page factors, improving the effectiveness of your overall SEO campaign.

3.9 Racoon SEO Link Checker

Racoon SEO Link Checker is a powerful tool that helps you check all the links on a website, from internal links to external links. Detecting broken and redirected links will help you optimize your backlink profile.

By fixing broken links, you not only improve user experience but also enhance your website's reputation, avoiding search engine penalties.

3.10 Similar Sites

Similar Sites helps you find websites that are similar to a given website. This is useful for researching competitors and finding backlink opportunities from websites in the same niche.

Taking advantage of Similar Sites will help you discover potential websites to cooperate in marketing activities, thereby expanding your affiliate network and increasing the reputation of your website.

3.11 Link Grabber

Link Grabber allows you to easily collect all the links on a website. This tool is useful for analyzing your competitors' backlinks, finding potential backlink sources, and collecting data for marketing activities.

With Link Grabber, backlink research and strategy building becomes simpler and more effective than ever.

3.12 Ninja Outreach (Lite)

Ninja Outreach (Lite) is a stripped-down version of the popular outreach marketing tool. It offers basic features for finding influencers and bloggers in your industry, including finding email addresses and contact information.

This tool helps you build relationships, create quality backlinks, and execute influencer marketing campaigns effectively.

4. Conclusion

When you understand and make good use of SEO extensions, you will have a greater chance of success in the field of digital marketing. Hopefully this article has provided you with useful and valuable information about tools to support on-page and off-page SEO optimization. It helps you analyze your competitors and from there develop strategies to operate for your business.