Adobe For Marketers: 5 Magical Tools To Elevate Your Marketing Campaigns

Are you a Marketer looking for the best tools to enhance your Marketing campaign? Do you want to create sharp images, professional videos and engaging content with just a few clicks? Let's explore with SaDesign the 5 magical Adobe tools below - indispensable assistants in the luggage of every successful Marketer!

1. Adobe Photoshop

If you don't know what Photoshop is and are confused with the many different definitions on the Internet, just remember this: Photoshop is a graphics processing software developed by Adobe. Photoshop works with Raster graphics created by pixels in the form of a pixel grid.

Millions of people are using Adobe Photoshop so much that when a photo is edited, people immediately say: "It's all Photoshopped". By mastering Photoshop, you can create extremely professional design products. Here are some of the functions of Photoshop:

· Image processing      

· Graphic design      

·       3D modelling

· Photo restoration, perspective      

· Design advertising publications (banners, icons, posters, brochures, fly ads...)      

· Make gif      

Because Photoshop has so many features, there are people who have used it for 1-2 years and still haven't discovered it all. Or there are people who often learn Photoshop tips but their knowledge is not systematic, so even though they know how to use it, they can't apply it to many different tasks. If you know how to use Photoshop proficiently, you will become extremely proactive in your marketing work.

2. Adobe Illustrator

Another big name for graphic design from the computer software giant Adobe is Illustrator. In fact, more people use Illustrator for professional design work than Photoshop. Although Adobe Illustrator requires a higher level of skill to use, it has many benefits that make it worth learning how to use.

Illustrator works with Vector graphics, which are created from lines connecting from one point to another using mathematical methods. Simply put, Illustrator is used to draw everything you want. The highlight of vector graphics is that they will never break when resized. This is something that Photoshop's raster graphics cannot do because if the size of the object is not large enough, the quality will definitely be reduced.

Some of the uses of Illustrator that can serve the work of marketers are:

· Draw and manipulate shapes to create logos, media publications such as banners, posters, advertising flyers,...      

· Draw comics, draw cartoons      

·       Làm Motion Graphic

· Make Info Graphic Video      

· Do 2D Animation      

· Make 3D Resources      

3. Adobe Premiere

Premiere is Adobe's professional video editing software. This software is used by millions of people worldwide and has powerful applications in the film, television and marketing industries. The music videos you are watching on YouTube, TV shows, movies from cinema to television, high-class advertising videos, ... all have all or some post-production work processed on this Adobe Premiere tool. Below are some features of Premiere you should refer to:

· Video editing, video editing      

· Insert music, insert effects, add filters, do special effects      

· Comprehensive video editing      

· Make subtitles, make credits, insert logos      

· Make video mutex      

· Audio processing for video      

· Allows exporting videos in various formats      

As a marketer, you need to know that raw videos cannot be used immediately to post on media channels. This will make customers judge that this brand is unprofessional. Therefore, learn how to use Adobe Premiere to edit videos before posting.

4. Adobe After Effect

If Illustrator is a more advanced software than Photoshop, After Effect is a more advanced video processing software than Premiere. Adobe After Effect is often used by professional filmmakers in post-production. Blockbuster movies that you often watch in theaters also have some post-production parts processed by After Effect. Here are some functions of Adobe After Effect that you should know:

· Professional motion processing and video effects      

· Create effects for images, videos, create animated movements      

· Track 3D elements, control depth, shadows, reflections with 3D Camera Tracker      

· Ray tracing, text and block extrusion      

· Create standard contour      

· Integration with Adobe Illustrator      

· Repair rolling shutter      

· New and updated effects      

· Import Avid AAF and FCP 7 XML files with Pro Import AE      

Those who work in the marketing industry may not need the advanced features of After Effects, but the basic features are very useful. After Effects is not used to create a whole advertising video, a brand introduction clip or similar things, but it can create effects or movements that make your product more impressive and stand out from others.

5. Adobe Audition

Have you ever wondered how radio news, podcasts, audiobooks, and video audio are created and processed? How are they recorded, edited, and edited? How are the audios processed to make them smooth when sent to listeners? The answer is to use Adobe Audition. This is a professional, multi-featured audio processing tool that is very useful for marketers.

Here are some features of Audition that you can apply in your work:

· Live recording      

· Edit audio file parameters      

· Filter noise, do sound effects      

· Do voiceover      

· Professional audio file cutting, merging and editing      

In the competitive world of Marketing, owning the right tools will not only help you save time but also create creative, professional and innovative products. With the 5 tools from Adobe listed above, you will easily turn every idea into reality and conquer customers in the most impressive way. Contact SaDesign now to own copyrighted Adobe tools at super preferential prices, dedicated support and professional services.