Comprehensive Keyword Research With 16 Popular Tools

Comprehensive keyword research not only helps you better understand your users’ needs and search habits, but also provides a solid foundation for your content campaign. With the 16 popular tools mentioned in this article, you will have powerful tools at your disposal to optimize your website and attract the right audience. Join Sadesign to discover how these tools can transform the way you approach the market!

1. Google Keyword Planner

Google Keyword Planner (GKP) is one of the indispensable tools for those who want to learn about keywords related to their website. This tool provides an overview of how users search for information on Google. In particular, the keyword "hot" tracking feature helps you identify keywords with high competition and high value. These keywords are often more difficult to SEO but also bring more opportunities to attract traffic.

What’s more, GKP also allows you to see estimated monthly search traffic for each keyword. This helps you determine which keywords are worth investing your time and effort into. With this data, you can build a more effective content strategy, thereby optimizing your search rankings and increasing your reach to your target audience.

2. Google Correlate

Google Correlate is a great tool to help you discover keyword phrases that are often searched together. While not as popular as GKP, it is valuable for discovering relationships between keywords. This tool can help you develop richer content by understanding what users are interested in and searching for at the same time.

However, when using Google Correlate in Vietnamese, the results may not reflect the actual needs. This may limit the usefulness of the tool in optimizing SEO for the Vietnamese market. However, if you know how to exploit data from this tool, it can still open up new perspectives in keyword research and content development for websites.

3. Google Location Changer (SERPs)

Google Location Changer is a useful tool for SEOs who want to understand the search results for a specific location. This is especially important for local SEO strategies, when you want to know how customers search for services in the area you serve. With this tool, you can see the SERPs search results from anywhere, even if you are not physically present in that location.

The convenience of Google Location Changer helps you adjust your SEO strategy more effectively. You can analyze how keywords perform in different regions, thereby optimizing content and advertising campaigns to suit each audience. Thanks to this tool, you will have the opportunity to reach potential customers more accurately and improve your business efficiency.

4. Keywordtool.io

When you enter a keyword into Keywordtool.io, the tool quickly generates a long list of related keywords, sorted alphabetically. This not only saves you time, but also opens up many opportunities to develop richer and more diverse content. The long-tail keywords that the tool provides are very useful for SEO optimization, especially when targeting specific audiences.

Additionally, Keywordtool.io supports keyword searches across multiple platforms like Google, YouTube, and Amazon. This way, you can easily identify trends and user search needs across different channels. Applying these keywords to your content strategy will help increase your reach and attract traffic.

5. SEMrush (Freemium)

SEMrush is a great tool for anyone who wants to research the keywords their competitors are using to rank high on Google. Simply enter a competitor’s website URL into SEMrush and you’ll get a detailed list of the keywords that site is ranking for. This not only gives you insight into your competitors’ keyword strategies, but it can also help you find new opportunities to optimize your own content.

Furthermore, SEMrush also provides metrics such as estimated traffic and competitiveness of each keyword. This helps you get an overview of your competitors’ SEO strength and adjust your own strategy accordingly. With SEMrush, you can not only learn from those who have gone before you, but also develop a more optimized strategy.

6. SimilarWeb

SimilarWeb gives you access to detailed traffic statistics for any domain. This tool is great for researching competitors, giving you a better understanding of how they attract customers. By comparing traffic between two websites, you can identify success factors or weaknesses that you can improve.

SimilarWeb doesn’t just stop at traffic statistics, it also provides other information such as traffic sources, bounce rates, and average time on page. This data will help you adjust your marketing strategy more effectively, thereby creating a solid foundation for long-term business growth.

7. Google Trends

Tracking search trends over time is an important element of SEO. Google Trends allows you to enter a keyword and see how search volume changes over time. You can identify times when people tend to search the most, which is important when optimizing content for seasons or special events.

Additionally, Google Trends allows you to compare multiple keywords at once. This allows you to spot keywords that are gaining interest, helping you adjust your content strategy to match current trends. This is a useful tool to keep your content fresh and engaging.

8. AnswerThePublic

When you want to better understand the questions people are asking about your keywords, AnswerThePublic is a great option. It helps you visualize related questions and phrases, which helps you understand the real needs of your customers. This way, you can create better content that meets your users’ expectations.

Using data from AnswerThePublic, you can develop articles, videos, or visual content that focuses on answering common questions. This not only helps drive traffic, but also builds trust with consumers, encouraging them to return to your site.

9. Ubersuggest

When you need a simple yet effective tool for keyword research and analysis, Ubersuggest is the ideal choice. By entering a keyword, you will get a list of related keywords along with information about search volume, competition, and SEO difficulty. This helps you choose the most suitable keywords for your content strategy.

In addition to keyword research, Ubersuggest also provides information about the websites that are ranking for that keyword. You can analyze your competitors and learn from their content strategies. With Ubersuggest, SEO optimization is easier and more effective than ever.

10. Serpstat

Serpstat is a comprehensive tool for keyword research and SEO analysis. You can use it to find keywords, analyze competitors, and track keyword rankings over time. This information gives you insight into how keywords are performing in your industry.

One of Serpstat’s strengths is its ability to provide detailed data on keyword traffic, competition, and trends. You can easily compare keywords and adjust your content strategy to optimize for effectiveness. Serpstat not only helps you optimize your SEO, but also helps you develop an effective overall marketing strategy.

11. KWFinder

One of the most powerful and easy-to-use keyword research tools is KWFinder. When you enter a keyword, KWFinder will provide a list of related keywords, along with information about search volume and difficulty. This helps you quickly find keywords with potential but low competition, thereby optimizing your content more effectively.

Additionally, KWFinder also allows you to perform competitor analysis. You can see the keywords your competitors are using and learn how they achieve high rankings on Google. This information will help you adjust your strategy and develop better content to attract traffic.

12. Moz Keyword Explorer

Moz Keyword Explorer gives you insight into the keywords you’re researching. As you enter a keyword, the tool provides information about search volume, difficulty, and related keywords. This makes it easy to spot new opportunities for content optimization.

One of Moz's strengths is its "Priority Score" feature, which allows you to rate the importance of each keyword based on traffic and competition. This helps you determine which keywords are worth investing your time and effort into. With Moz Keyword Explorer, keyword research becomes more systematic and efficient.

13. BuzzSumo

When you want to find out what content is getting the most attention in your industry, BuzzSumo is a great tool. By entering a keyword, you can see the most popular articles related to that keyword, along with the number of social shares. This information helps you identify trends and recommend content that users are interested in.

BuzzSumo also allows you to analyze your competitors and evaluate their content performance. You can find out what topics are trending and build your content based on what has worked before. This not only helps you shape your content but also optimizes your reach and traffic.

14. Keyword Surfer

Keyword Surfer is a browser extension that helps you find keywords while surfing the web. When you perform a search on Google, Keyword Surfer displays information about search volume and related keywords next to the search results. This helps you quickly grasp the information without having to use a separate tool.

In addition to providing keyword data, Keyword Surfer also allows you to view the competitiveness and estimated value of keywords. This gives you an overview of how keywords perform in the market, thereby adjusting your content strategy accordingly. With the convenience and efficiency that Keyword Surfer brings, keyword research is easier than ever.

15. Conclusion

Keyword research is not only a necessary task but also a strategic process that helps you shape your content and optimize your SEO. With the 16 popular tools listed above, you will have the tools you need to improve your search rankings and attract quality traffic. Start your keyword research journey today and conquer customers effectively!