Design Bulletin 2025: Impressive Brand Identity Changes

The year 2025 will witness a revolution in the brand design industry as a series of industry giants change their identity. From small updates to complete changes, these brands not only want to refresh their image but also demonstrate outstanding creativity. Let's take a look at the most prominent brand identity changes this year with Sadesign .

1. The importance of brand identity in 2025

Brand identity is not only a tool to help businesses build awareness in the hearts of customers, but also a symbol representing the core values ​​and sustainable development of that brand. Especially in 2025, when design trends are changing and consumer demands are increasing, updating and changing the identity becomes an important strategy to maintain competitiveness and make an impression on customers.

A professional brand identity not only helps businesses make a deep impression on customers but also reflects the core values, vision and mission of the organization. This helps increase trust, customer loyalty and create a sustainable competitive advantage. In an era where consumers increasingly prioritize brands with clear personalities and consistent messages, investing in a brand identity is not only an option but also a strategic factor for businesses to develop and affirm their position in the market.

2. A look at notable identity changes in 2025

The year 2025 will see many major brands make notable changes to their brand identities, in order to keep up with modern trends and meet the increasing demands of customers. The changes not only focus on refreshing the logo, colors or fonts, but also clearly reflect the core values ​​and strategic vision of each brand. This is an important step to help businesses affirm their position in the competitive market and make a deep impression on consumers. These innovations not only bring a new look but also demonstrate flexibility, creativity and the ability to adapt to the times.

2.1. Apple – Gentle but subtle change

Apple, a brand known for its minimalist style, made some minor changes to its identity in early 2025. The Apple logo still retains the familiar apple image but with a lighter opacity and softer lines, presenting a more modern image while still maintaining its inherent strength. Apple products also have a consistent packaging design, demonstrating the connection and unity in the brand's ecosystem.

Apple has always been known for its ability to create groundbreaking products, and their changes are often not too ostentatious but full of subtlety. From hardware design to software improvements, every little detail is meticulously cared for to bring the best experience to users. These seemingly gentle changes, such as optimizing the interface, upgrading performance or improving battery life, have helped Apple maintain its leading position in the technology industry. It is the combination of creativity and attention to every little detail that makes this brand special.

2.2. Coca-Cola – Bright, easily recognizable colors

One of the most notable changes in 2025 is the appearance of a new design from Coca-Cola. Coca-Cola's new identities bring a fresher, younger and more approachable feel. The signature red color remains the same, but there is a refresh in the use of color in advertising campaigns and packaging. The logo is also simplified, helping the brand stand out more in the eyes of young consumers.

 Thanks to its consistency in the use of color and imagery, Coca-Cola has not only built a strong brand but also left a deep impression in the minds of consumers around the world.

2.3. Pepsi – Transforming from classic to modern

Pepsi is the next brand to make a major change in its identity. 2025 marks Pepsi's transition from a classic image to a more modern image with design elements that are minimalist and sophisticated. Pepsi's new logo retains the familiar circle, but the lines are stylized flexibly, creating a youthful and dynamic feeling. At the same time, Pepsi's advertising campaigns also have a consistent color and design style.

The harmonious combination of maintaining brand identity and applying creative strategies has helped Pepsi become a symbol of innovation and vitality in the beverage industry.

2.4. Nike – Strong connection with the young generation

Nike, with its famous slogan "Just Do It", continues to assert its strength in the field of sports with a new identity. Nike's communication campaigns now not only focus on sports products but also convey messages about striving and overcoming personal limits. Nike's logo and font are renewed to suit modern, dynamic youth. Black and white tones are used throughout, increasing recognition and simplicity but full of power.

 Through its impressive marketing campaigns, collaborations with celebrities and top athletes, Nike has built a close-knit community where young generations can find common ground and the motivation to push their limits. This not only helps the brand maintain its strong appeal but also affirms its pioneering role in shaping the future of fashion and sports.

2.5. Starbucks – Greener, fresher than ever

Starbucks' new identity in 2025 also attracts attention when changing some elements in the logo and packaging. Green is still the main highlight, but it is adjusted to be brighter to create a sense of closeness and friendliness. The image of the siren (sea goddess) is also redesigned with softer lines, more accessible to young people. These changes show the freshness and commitment of Starbucks to bringing great experiences to customers.

3. Identity design trends in 2025

2025 is not only a year for brands to change their identity, but also a year of strong design trends. Brands will not only focus on changing their logos but also on factors such as colors, fonts, how they use images and the messages they convey.

3.1. Minimalism reigns

Minimalism continues to be a big trend in identity design. Brands today are moving away from intricate details and instead are looking for sophistication in using simple yet effective design elements. Simplifying logos, packaging, and advertising campaigns makes brands more recognizable and conveys their message quickly and clearly.

3.2. Design that reflects sustainability

Brands today are increasingly using design to demonstrate their commitment to sustainability and environmental protection. New logos and packaging carry clear messages about protecting the planet, using recycled materials and reducing environmental impact. This is not just a design trend, but a long-term strategy to build customer trust.

3.3. Combination of classic and modern design

Many brands choose to combine classic and modern elements in their identity. This helps them maintain a connection to history, but also shows innovation and keeping up with trends. The designs are inherited but still innovated to suit the current market.

4. Benefits of changing brand identity

Changing your brand identity not only brings aesthetic benefits but also helps build deeper relationships with customers. A new brand identity helps your brand stand out more to consumers and differentiates itself from competitors. Furthermore, updating your identity also demonstrates your creativity and ability to adapt to changes in market trends and needs.

A redesigned brand identity can better reflect the vision, mission and core values ​​of the business, thereby building trust and engagement with customers. In addition, this change also helps businesses adapt to market trends, meet the increasing needs of consumers and open up opportunities to reach new customer segments. In short, refreshing the brand identity is not only an effective marketing strategy but also a necessary step for businesses to develop sustainably in a competitive business environment.

5. Conclusion

2025 is a year that will witness a dramatic change in brand identity design. Major brands such as Apple, Coca-Cola, Pepsi, Nike and Starbucks have shown their creativity and boldness in refreshing their image. Design trends such as minimalism, sustainability and the combination of classic and modern are important factors that help brands not only maintain their prominence but also build close relationships with customers. Brand identity will continue to be a powerful tool to help businesses continuously develop and affirm their position in the market.