During its three decades of presence in the Vietnamese market, HP has not only stopped at the role of a technology equipment manufacturer but has also constantly strived to transform itself, bringing technological solutions closely related to local needs. Especially in the era of AI explosion, HP continues to uphold its mission of innovation by launching the HP AI PC series - a generation of smart products integrated with artificial intelligence, opening a turning point for the way people interact and work with technology.

1. In 30 years in Vietnam, how has HP applied AI?

Since entering the Vietnamese market, HP has always advocated applying technology in the direction of "understanding local users to serve better". Not only being an equipment supplier, HP also seriously invests in the process of researching user behavior, thereby improving products and integrating smart solutions.

Before AI became mainstream, the traditional way of working with computers was still very manual. Users relied heavily on office software such as Word, Excel, PowerPoint and often had to search, process and analyze information themselves. These tasks were not only time-consuming but also prone to errors if the data volume was large.

Realizing that reality, HP proactively developed AI-integrated device lines to free people from repetitive operations, thereby shifting technology towards the motto: "Computers are not just tools, but smart companions."

And to mark the 30-year milestone of operating in Vietnam, HP officially introduced the HP AI PC product line on April 26 - a new step to realize the ambition of changing the way of working through AI technology.

2. With the global AI trend, what strategy does HP have to respond to this wave in Vietnam?

AI is no longer a trend but has become the biggest wave of transformation in the 21st century. In Vietnam, this trend is strongly welcomed, as evidenced by the fact that Vietnam's AI Readiness Index has increased dramatically according to the Oxford Insights report from 54.58 to 61.42, helping our country rise to 51st place out of 198 countries. At the same time, the Asian Development Bank (ADB) also assessed Vietnam as one of the fastest growing technology markets in Southeast Asia.

HP believes this is the “golden time” to spread AI to a wide range of users. Instead of focusing on a specific product group or target audience, HP chooses a long-term strategy: popularizing AI across the entire product ecosystem from personal computers, business devices to printing and gaming. Each product is not only a working tool, but also an assistant, a friend that helps improve the quality of life and work.

The HP Vietnam Day 2025 event was organized as an affirmation: AI technology will no longer be a luxury, but an inevitable trend that HP will integrate, customize and localize for Vietnamese users.

3. What makes the HP NextGenAI product line different from other AI-integrated technology products on the market?

The first highlight of HP NextGenAI is its comprehensive approach: not simply integrating AI into software, but a tight combination of hardware, software and services. This is the foundation for creating a unified, intelligent and personalized ecosystem, helping users work more efficiently and creatively.

HP AI not only supports automation, but also predicts needs, analyzes performance, and makes appropriate recommendations. Instead of users having to do manual operations, the system will suggest optimal actions from device maintenance to intelligent system resource allocation. This saves time, improves efficiency, and ensures a seamless experience.

One of the big changes is HP's restructuring of its product portfolio to better align with its AI direction:

OmniBook: replaces the entire line of personal computers. The name is short, modern and easy to remember, expressing a comprehensive and flexible technology orientation for individual users.

EliteBook X G1a: for businesses, designed with deeper AI integration, supporting professionals and managers in the modern workplace.

OMEN Transcend 14 Gaming: aimed at gamers and hardcore creators, using AI to enhance graphics processing, cooling, and optimize the gaming experience.

Notably, the new line of OmniBook Ultra Flip 14 stands out – HP’s thinnest and lightest laptop to date. It has a flexible, foldable design, powerful configuration and is optimized by AI in real time. This is the ideal device for freelancers, content creators, people who work flexibly or need to move a lot. The product inherits the creative spirit of the HP Spectre line, but is now upgraded with a smarter, more responsive AI platform.

4. So how exactly will these three new AI solutions revolutionize the way we work?

Along with the cutting-edge hardware, HP also introduced three groundbreaking new AI solutions that serve as the backbone for redefining smart work: HP AI Companion, HP Wolf Security, and Poly Camera Pro.

4.1. HP AI Companion – Powerful internal AI assistant

HP AI Companion is a virtual assistant built directly into the device, working without the internet. It is capable of:

• Analyze files on your computer
• Find information quickly
• Support writing reports, summarizing content

All data is processed internally, ensuring maximum security. The next version will support voice control and natural input, and integrate an anti-keylogger layer – an important feature that protects user data from keystroke-logging spyware.

4.2. HP Wolf Security – Multi-layered security platform

In the age of AI, security is no longer optional but a requirement. HP Wolf Security helps users:

• Prevent attacks from the firmware level – the deepest layer of the device
• Protect your computer from attacks using new technologies like quantum computing
• Operates silently, without interrupting the experience

Unlike traditional antivirus software, Wolf Security is deeply integrated into the operating system, continuously monitoring and responding to new risks, helping users feel secure when working remotely or in high-risk environments.

4.3. Poly Camera Pro – Studio-like online meeting experience

Designed for the hybrid work era, Poly Camera Pro turns any space into a professional virtual meeting room, thanks to AI features such as:

Auto-framing: keeps the user in the center of the frame

Magic Background: flexible background change, helps the meeting look neat and professional

Presenter Overlay: supports teaching and presentations easily when sharing content

Customize interface, multiple camera angles, lighting effects

All optimized to help users work remotely more effectively, maintaining a professional image no matter where they are.

5. With these technologies, what changes does HP expect for Vietnamese individuals and businesses?

With AI, HP is not just creating new devices, but changing the way users interact with them. Computers are no longer simply tools for typing or surfing the web, but have become:

• Decision support through real-time data analytics
• Personalized assistant for work habits
• Flexible creative tools, responsive to modern environments

In printing, AI helps:

• Increase accuracy in printing documents
• Minimize errors and optimize materials
• Create personalized printing experiences for every industry such as education, healthcare, entertainment...

This is a combination of technology + locality + understanding of user behavior, helping Vietnamese people work more effectively, more creatively and more sustainably.

6. What is HP's strategy and mission in the future?

Mission: “Shaping the future of smart and humane work”

HP is envisioning a future where technology:

Not only drive performance, but also inspire

Not only serving work, but also improving the quality of life

Therefore, HP's strategy is to integrate AI across its entire product portfolio, while:

• Developing sustainable, environmentally friendly products
• Prioritize social initiatives: STEM education, reforestation programs, community support
• HP also continuously invests in next-generation AI research, focusing on:
• Increasing AI's ability to understand context
• Faster response and deeper personalization
• Compatible with smart device ecosystem

On the social front, HP is committed to contributing to the digital transformation of the country, especially in the fields of education and small businesses. From there, the brand positions itself not only as a manufacturer, but also as a trusted AI ally at the intersection of work and life.

With 30 years of development in Vietnam, HP is gradually transforming the technology usage model from traditional to modern, from tool to companion, from simple hardware to personalized assistant. By integrating comprehensive AI into every device and service, HP has been laying the foundation for a smart, efficient and human-centered working future.

The birth of HP AI PC and the NextGenAI ecosystem is not only a technological step forward, but also a commitment: Vietnamese users will always be accompanied by the most advanced solutions, localized and optimized by HP for actual needs.