As artificial intelligence (AI) is gradually becoming an indispensable part of every field, from manufacturing, business to education and personal life, large technology corporations in the world are constantly accelerating innovation to keep up with the trend. In Vietnam, the digital transformation journey is increasingly accelerated, leading to an increasing demand for smart technology devices, solutions and AI-optimized working ecosystems.

Grasping that trend, HP - a global technology brand present in Vietnam for the past three decades has marked its 30-year development milestone with a grand event: HP Vietnam Festival 2025. This year's event has the meaningful theme "30 years of creation - Shaping future trends", not only summarizing the journey of attachment and sustainable development in the S-shaped strip of land but also opening a new chapter, when HP announced the new generation of AI products - NextGenAI with a series of advanced technologies.

From versatile laptops, streamlined designs, powerful configurations integrated with AI processors, to professional gaming peripherals, virtual assistant software, smart camera solutions, all demonstrate HP's vision: Technology must serve people, improve performance, maximize security and accompany sustainable development.

In this blog, let's review the most important highlights from HP Vietnam Day 2025, explore a series of breakthrough AI devices, better understand the technology philosophy that HP is steadfastly pursuing and how this brand continues to affirm its pioneering position in the AI ​​wave in Vietnam.

1. AI Footprint: From Global Strategy to NextGenAI

HP’s major step forward in 2025 is realized through the NextGenAI product line – a series of laptops and new-generation devices integrated with artificial intelligence. The launch of this series of devices is not only to catch up with the trend but also shows that HP is comprehensively transforming so that AI becomes the “operational brain” in its product ecosystem.

Highlighted in this launch, HP officially consolidated its PC line under the OmniBook brand – a strategic move to synchronize the portfolio, optimize recognition and clearly demonstrate the AI-driven orientation. In parallel, the EliteBook line was also refined to provide business users with optimal, clear and more accessible choices.

2. Three new generation AI laptops: Innovation for every need

At HPVN Day 2025, HP introduced three flagship laptop models, each device serving a specific user group, from creators, businesses to gamers.

2.1. OmniBook Ultra Flip 14: Thin, light, powerful, flexible

Dubbed the “star” of the new generation of AI products, OmniBook Ultra Flip 14 is a clear demonstration of the philosophy of streamlined design without compromising performance. The device owns:

• Thin and light frame, 360-degree rotating hinge, flexible transformation between laptop and tablet.
• 14-inch OLED touch screen, 2.8K resolution, brings sharp image experience, deep black, high contrast.
• Intel Core Ultra 7 or Ultra 9 processor with integrated AI processing core (NPU), helps creative tasks, video editing, graphic design run smoothly.
• 9MP infrared camera, audio tuned by Poly Studio.
• Super-fast Wi-Fi 7, up to 12 hours of battery life, ideal for mobile, remote work environments.

With OmniBook Ultra Flip 14, HP not only focuses on hardware power but also optimizes the experience with AI, helping users work creatively anytime, anywhere without worrying about interruption.

2.2. EliteBook X G1a: Powerful business, comprehensive security

If the OmniBook Ultra Flip 14 is aimed at freelancers and creators, the EliteBook X G1a is developed specifically for the business sector. The highlights of the EliteBook X G1a are:

• AMD Ryzen AI 9 HX 375 processor, integrated AI core, enhances the ability to handle large workloads.
• Sharp Wuxga display, powerful AMD Radeon 890M graphics card.
• 32GB RAM, 1TB SSD hard drive, more than enough to meet storage and intensive computing needs.
• HP Wolf Security – multi-layered security that protects devices, data, and firmware against sophisticated attacks, including quantum computer attacks.

Thanks to its durable performance and outstanding security, the EliteBook X G1a is the ideal choice for technology businesses, consulting firms or mobile workgroups that require high security standards.

2.3. OMEN Transcend 14 Gaming: Optimal performance for gamers

Not forgetting the gaming community, a group of customers who always demand devices with top configuration, HP has launched the OMEN Transcend 14 Gaming. This gaming laptop impresses thanks to:

• Intel Core Ultra 9 chip, combined with NVIDIA GeForce RTX 4070 graphics card - a powerful duo that delivers extremely smooth gaming performance and heavy graphics rendering.
• 2.8K OLED screen, 120Hz refresh rate, HDR support, for vivid, sharp images in every game.
• Slim and lightweight metal frame, custom RGB lighting system design, advanced heat dissipation technology, keep the machine cool even during intense gaming.

The OMEN Transcend 14 is not only an entertainment tool but also suitable for streamers and content creators thanks to the included HyperX connectivity feature.

3. HyperX Device Range: Completing the Gaming and Creativity Ecosystem

Along with laptops, HP continues to expand its gaming and innovation ecosystem with HyperX devices - a sub-brand specializing in gaming and livestream accessories:

Pulsefire Haste 2 S: Ultra-light, responsive wireless gaming mouse.

Cloud JET: Dual wireless gaming headset, custom-tuned sound.

Quadcast 2 S: Micro-USB dedicated for streamers, easy to connect, professional recording quality.

The big plus point of HyperX is its flexible connectivity, automatically syncing with OMEN or OmniBook laptops, providing a plug & play experience, saving setup time.

4. HP AI Companion virtual assistant

Not stopping at hardware, HP also focuses on developing AI Companion software - a virtual research assistant built into laptops.

HP AI Companion is capable of:

Analyze files securely without an Internet connection.

In early 2026, HP will add voice control, intuitive commands, and easy data retrieval.

Anti-keylogger security layer is installed by default, protecting users from spyware that steals information.

With AI Companion, all research, document management, and work organization operations become easier and faster than ever.

5. Poly Camera Pro: Miniature studio right in your laptop

Another highlight of the event was Poly Camera Pro – the upgraded camera software that comes with HP laptops. The new version integrates the following features:

Magic Background: Create vivid virtual backgrounds, suitable for presentations, online meetings, and livestreams.

Presenter Overlay: Presenter overlay, allows users to overlay images and slides directly during broadcast.

Smooth streaming, stable image, support to turn any space into a professional studio.

In the era of online meetings and remote working boom, Poly Camera Pro brings high-class imaging solutions, helping users feel more confident when appearing in front of the lens.

6. AI Features for Printing: Simplifying Business Processes

Not only stopping at computers, HP also integrates AI into the printer line, targeting small and medium businesses. Two new AI features support:

Summarize scanned document content, automatically compose email attachments, saving drafting time.

Blur sensitive information directly on the device, without storing or processing on the Cloud, ensuring absolute security.

Thanks to that, the printing and document management process is streamlined, secure, and suitable for offices with strict information requirements.

7. Commitment to sustainable development: Technology goes hand in hand with responsibility

HP not only innovates products but also makes strong community commitments, from the environment to education.

7.1. Action for the environment

From 2022 to 2024, HP Vietnam has planted nearly 4 hectares of forest. Especially in 2025 - the 30th anniversary, HP and its partners will plant 30,000 more trees, covering 50 hectares of forest, contributing to the goal of sustainable development and responding to climate change.

7.2. Accompanying education, nurturing technology

HP also invests heavily in STEM education and career skills development programs:

• More than 2,000 students access STEM and career guidance programs.
• Sponsor IT labs, build schools in disadvantaged areas, especially in the Mekong Delta.
• Providing IT equipment, upgrading education quality, bringing technology closer to children in remote areas.

These commitments have earned HP many international customer service awards such as the Stevie Awards and CX Asia Awards, affirming the brand's position as not only a technology leader but also a pioneer in social responsibility.

8. The Future of AI in Vietnam: HP Takes a Pioneering Role

According to the Oxford Insights report, Vietnam’s AI readiness index increased from 54.58 to 61.42 – ranking 51/198 countries. This is a positive sign proving that Vietnam is ready to welcome the AI ​​wave, and HP – with its NextGenAI ecosystem – is a trusted partner.

Mr. Kong Meng Koh – General Director of HP Southeast Asia and Singapore – affirmed:

“Our mission is to become a trusted AI partner for users, businesses and the Vietnamese Government.”

HP’s 2024 Work Engagement Index also found that only 28% of workers feel positive about their jobs. This is a gap that AI can completely fill: optimizing work, reducing manual pressure, improving quality of life, and creating a more meaningful work experience.

Looking back at the whole picture of HP Vietnam Festival 2025, it is easy to see that HP is transforming strongly: from a computer manufacturer to a comprehensive AI ecosystem creator - where devices, software, security services and sustainable development go hand in hand.

Mr. Nguyen Minh Duc emphasized:

“Technology not only improves work efficiency, but also helps people find value and inspiration in their daily work.”

That is the mission that HP has steadfastly pursued for three decades and will continue to accompany Vietnam on the road ahead.

HP Vietnam Day 2025 is not just a product launch event but a strong affirmation that AI has been, is and will be the key to opening a new era of work. With OmniBook, EliteBook, OMEN, HyperX, AI Companion, Poly Camera Pro and a commitment to sustainability, HP continues to write a 30-year story of creating and shaping future trends.