Name Card – The “Small Weapon” of the Brand and the Elements That Make the Difference

In a professional working environment, Name Card or business card has become a "small but powerful" item that helps you make a first impression with partners, customers or colleagues. Although it is just a small piece of paper, Name Card contains important information and partly shows the style and professionalism of you or your business. So what is a Name Card? And what factors help create a truly professional and memorable business card? Let's explore with SaDesign in the article below!

1. What is a Name Card?

A business card can be simply understood as a rectangular, compact card containing basic information about an individual or business such as logo, brand name, name, address, phone number, contact email, website, etc.

Business cards are usually designed in colors that match the logo and business style of that brand. Usually, business people own their own business cards. The purpose is that when sharing or exchanging business cards with others, they can know who you are, what brand you represent and where your company is located.

Business cards are not only a tool to provide personal information to customers, but also an opportunity to connect with potential customers. For this reason, business cards can never be replaced by any other digital tool. They also reflect the professionalism, culture of the company and the individual, and are one of the indispensable factors in defining a brand.

2. What elements does a Name Card include?

2.1. Logo and Tagline

Logo and Slogan are two indispensable elements in every traditional Name Card. As an important part of brand identity, when designing a Name Card, it is necessary to highlight the most basic elements of the brand, helping customers easily recognize it through shape, color and important information. In other words, the Logo and Slogan will help recipients recognize the brand wherever they encounter it, such as websites, job categories, news, stores, etc.

2.2. Name and title

In a personal Name Card, name and position are two extremely important elements that need to be included in the design process to introduce you to customers or people who want to cooperate. In addition, noting your current job position on the business card is also something that every business needs to do so that the recipient knows about the current role you are undertaking.

2.3. Contact information

Contact information is a very important part of a business card, because through it, the recipient or your customers and partners can easily contact you to discuss work. Therefore, make sure that the contact information on your Name Card is completely accurate and complete, including phone number, email, website, address, etc.

2.4. Media profile

In addition to printing basic contact information, it is important to include social media information on your business card, especially in today’s digital age. You can choose some important information and contact methods that customers can easily connect with you. However, a business card will be most effective if it provides important information and creates opportunities to connect with customers in the future. Consider providing channels where customers can get a “good impression” of you and your business instead of too much personal information.

3. What factors must a professional Name Card ensure?

Business cards are a small part of the brand identity, but they are important in the communication process. They help introduce you, your workplace, your position... when you meet customers after greeting. Although it is so simple, if you do not have a business card, you will become unprofessional and less confident. So what content needs to be ensured in the Name Card?

Content

You will usually hand your business card to your client. So make the most of the carefully selected information and arrange it in the most logical and impressive way. You need to realize what makes you stand out from the crowd? Try to make it as simple and memorable as possible.

Design

The design of the Name Card plays an important role in making an impression on customers. If you own a professionally designed Name Card, combined with a reasonable and not overloaded information arrangement, so that customers can take additional notes if needed, they will definitely have a better impression of you and your business. Besides, choosing a suitable small size for the Name Card is a smart choice, making it easy for customers to put in their wallet and contact when necessary.

Color

What is the color of the card? It sounds simple, but in fact, colors are always full of meaning and influence relationships. By choosing a color that matches your message, it will automatically convey the meaning you want to convey.

Print quality

A trustworthy business, a notable brand, all need to ensure good quality printing. If your Name Card is printed in low quality, this can have a negative impact on the image and feel of your card, which is a shortcoming of your brand. If you are only looking to save a little money and provide your customers with poor quality printed designs, this will be the complete opposite of your initial expectations.

Paper material

Whether you like it or not, the paper you use says something about your brand. Cheap, thin paper can create a bad impression, with an imperfect first impression. The feel of a good quality business card is always an important factor.

Size

As we all know, choosing the right size is always a smart decision. Smaller business cards can be creative, fresh or cute, while larger business cards can help you stand out. However, a smaller business card is usually more suitable, as a large business card can be overlooked because it is inconvenient to put in a wallet.

4. What is the standard size of a name card in Photoshop?

Adobe Photoshop is an indispensable software for designers and photographers. It is the leading tool for editing bitmap images (images made up of pixels). Not only used for editing photos, Photoshop also plays an important role in designing office publications.

In Photoshop, dimensions are usually measured in cm, inches, and mm. As mentioned earlier, the standard size of a business card is 9×5.4cm = 90x54mm = 3.5×2 inches. This is the final size of the product after printing and production. However, during the design process on Photoshop, it is necessary to leave an allowance for each dimension, usually an additional 1mm. Therefore, the size of the business card when designed on the software is 9.2×5.6cm = 92x56mm = 3.6×2.2 inches.

5. What is the name on card size in photoshop in pixels?

When designing business cards in Photoshop, we often use pixel units. The size measured in pixels depends on DPI (pixels per inch), also known as image resolution.

To ensure sharp product quality, the resolution must be at least 300 DPI. However, it is not recommended to set the resolution to exceed 300 DPI, as this will increase the file size and take a long time to transfer the file. In fact, it is not recommended to set the resolution lower than 96 DPI, as this will blur the image, distort the image and the print quality will not be as expected.

6. Frequently asked questions about Name cards

What information should a name card have?

Name cards need to have the following information:

Personal or business name
Title (if any)
Brand Logo
Contact information (phone number, email, address)
Website or social media (if needed)
What is the standard name card size?

Popular standard: 90x55mm (according to Vietnamese and European standards)

Other sizes: 88x53mm, 85x55mm (according to international standards)

Square name card: 60x60mm or 65x65mm

In addition, customers can order custom name card sizes at printing shops.

Above is some basic information about what a Name card is that everyone needs to know. Before printing your business card, consider the issues mentioned and define what you want the business card to really represent about you and your brand. Thank you for taking the time to follow the article.