Outstanding Features of Google Search Console That SEOers Need to Know

03/02/2025 18

In the digital age, optimizing websites to attract users and improve search rankings is extremely important. Google Search Console (GSC) has become an indispensable tool for SEOers, helping them monitor and improve website performance. With many useful features, GSC not only provides information about how Google collects data from the website but also helps you better understand user behavior. In this article, Sadesign will explore with you the outstanding features of Google Search Console that any SEOer needs to master.

Outstanding Features of Google Search Console That SEOers Need to Know

In the digital age, optimizing websites to attract users and improve search rankings is extremely important. Google Search Console (GSC) has become an indispensable tool for SEOers, helping them monitor and improve website performance. With many useful features, GSC not only provides information about how Google collects data from the website but also helps you better understand user behavior. In this article, Sadesign will explore with you the outstanding features of Google Search Console that any SEOer needs to master.

1. Introduction to Google Search Console

Google Search Console (GSC) is a completely free tool provided by Google that helps manage and optimize website performance. GSC allows users to monitor, maintain, and handle SEO-related issues, both on-page SEO and off-page SEO. By using GSC, you can ensure that your website is performing effectively and is friendly to search engines.

2. Outstanding features of Google Search Console

One of the features that GSC offers is the ability to monitor the crawl status of your website. You can see which pages have been indexed and which pages have issues. Additionally, GSC also allows you to declare newly updated content, making it easier for Google to recognize and index it faster.

Furthermore, GSC provides detailed information about website traffic, click-through rate (CTR), and impressions. This helps you grasp the performance of keywords and adjust your SEO strategy effectively. Besides, this tool also supports handling issues related to mobile access, helping the website perform well on all platforms.

3. Benefits of using Google Search Console

The biggest benefit of using GSC is the ability to track and analyze links. You can track internal links and analyze backlinks pointing to your website, thereby identifying and removing low-quality backlinks through the disavow feature. This not only helps improve search rankings but also protects your website from Google penalties.

Additionally, during SEO kick-off meetings, GSC can be used to analyze metrics and define goals for SEO strategies. With the insights that GSC provides, SEO teams can make better decisions about optimizing their websites, thereby improving performance and attracting more traffic.

4. 7 simple steps to connect Google Search Console to your website
Connecting Google Search Console (GSC) to your website is an important step to help you monitor your search performance and optimize your SEO more effectively. Here is a step-by-step guide to help you easily connect.

Step 1: Access Google Search Console

To get started, you need to visit the official Google Search Console website. You can do this by entering https://search.google.com/search-console into your browser. Once you enter the page, you will see the main GSC interface with many options and useful information.

Step 2: Sign in with your Gmail account

Once you have access to GSC, the next step is to log in with your Gmail account. If you do not have an account, you will need to create a new Gmail account. When you log in, make sure that the account you use has access to the features that GSC offers.

Step 3: In the "Search Property" section, select "Add Property"

After successfully logging in, you will see the "Search Property" section on the main interface. Here, find and select the "Add Property" option. This will allow you to add the website that you want to track and analyze in GSC.

Step 4: Add website/domain you want to connect

Once you select “Add Property”, you will be asked to enter the website address or domain you want to connect to. Make sure you enter the correct URL, including the protocol (http:// or https://). Once you have entered it, click the “Continue” button to proceed to the next step.

Step 5: Select "HTML Tag" and get HTML code

Once you add your website, GSC will give you a few different verification methods. Here, select the "HTML Tag" method. The system will generate a piece of HTML code for you. Copy this code, as you will need to paste it into your website to complete the verification process.

Step 6: If using Yoast SEO, go to SEO > General > Webmaster Tools > Google Verification Code and paste the code in.

If your website is using the Yoast SEO plugin, you can easily add the copied HTML code to the plugin settings. Just go to the "SEO" menu, select "General", then find the "Webmaster Tools" tab. Paste the code into the "Google Verification Code" box and save the settings.

If you are not using Yoast SEO, you can add this code by going to "Appearance" > "Theme Editor". Find the header.php file and paste the code just below the head tag and remember to save your changes before exiting.

Step 7: Go back to Google Search Console and click Verify to confirm.

Finally, after pasting the HTML code into your website, go back to the Google Search Console page. Here, click the “Verify” button to confirm that you have performed the necessary steps. If everything is correct, you will receive a successful confirmation message. You have now successfully connected Google Search Console to your website and can start monitoring performance and optimizing SEO!

5. How to optimize Google Search Console website?

Once you have connected your website to Google Search Console (GSC), you may have to wait 3 to 5 days for Google to collect data. However, in the meantime, you can start familiarizing yourself with the main features of this tool. Here are the prominent features that you should exploit to optimize your website.

5.1 Performance

The Performance feature in GSC gives you an overview of your website's performance across key metrics. You can track total clicks from a variety of sources, including social media, organic search, and referral links. This gives you a better understanding of where your website traffic comes from.

Additionally, Total Impressions shows how many times a website appears in search results, regardless of its position. Average CTR and Average Position also help you evaluate the performance of your targeted keywords. You can sort and organize data by keyword, landing page, geographic location, and device, making it easy to spot problems that need to be fixed.

5.2 URL Inspection

The URL Inspection feature is essential for ensuring that Google updates your website's data in a timely manner. If you make changes to your site, such as updating content or changing your URL structure, waiting for Google to crawl it can take time. This tool allows you to notify Google of new updates, helping to speed up the indexing process for important pages.

When you use URL Inspection, you get detailed information about the indexing status of each URL, including any errors. This helps you quickly adjust and optimize your content, ensuring that any changes are recognized by Google and reflected in search results.

5.3 Coverage

Coverage in GSC helps you monitor the crawl status of your site's content. You can see how much content has been successfully indexed, as well as any errors encountered during the crawl, such as 404 or 500 errors. This is useful for identifying and fixing issues that affect your site's visibility.

If you have content that is not crawled (Noindex), you need to make sure that important pages are not on that list. If so, check and report back to Google to make sure your page is indexed properly. This will not only improve your rankings but also increase traffic to your website.

5.4 Sitemaps

Sitemaps are an important tool to help Google crawl your site more efficiently. You can generate sitemaps automatically using plugins like Yoast SEO or using tools like Screaming Frog. In GSC, the Sitemaps feature lets you see if Google has read your sitemap and if there are any errors while reading it.

By declaring a sitemap, you make it easier for Google to find new or updated pages, thereby improving indexing speed. In addition, when there are changes in the sitemap, you can notify Google so that they can update the latest information about the website structure.

5.5 Mobile Usability

With the rise of mobile users, the Mobile Usability feature in GSC helps you assess the mobile-friendliness of your website. Google will provide detailed information about mobile user experience issues, such as page load speed and interface design.

If any issues are found, GSC will point out specific errors and guide you on how to fix them. Optimizing the mobile experience not only improves rankings, but also creates a better user experience, which in turn increases customer satisfaction and retention.

5.6 Sitelink Searchbox

Sitelink Searchbox is a useful feature that helps you better understand user search behavior. When users search for information on your site, the tool will display keywords or information related to your content. This allows you to research and analyze customer needs effectively.

Based on data from the Sitelink Searchbox, you can tailor your content to better meet user needs. For example, you can put popular content on your homepage or create FAQ articles to increase engagement and retain customers.

5.7 Links

The Links feature in GSC is one of the most important tools for SEO. It not only helps you track the number of backlinks from other pages to your website but also provides information about internal links. You can easily know which pages receive the most links, thereby determining the importance of pages in the structure of the website.

It is also important to monitor backlinks from reputable websites. You need to consider whether these links are relevant to your content, as well as check whether the anchor text (anchor keywords) used is appropriate. From there, you can adjust your link building strategy, improve your search rankings and improve your website performance.

6. Conclusion

Google Search Console is not only a monitoring tool but also a powerful assistant in SEO optimization. With outstanding features such as tracking search performance, analyzing CTR, checking index status, and many more, GSC helps SEOers make smarter decisions in their optimization strategy. If you want to improve your website performance and attract more traffic, make sure you are taking full advantage of all the features that Google Search Console has to offer.

 
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Sadesign Co., Ltd. provides the world's No. 1 warehouse of cheap copyrighted software with quality: Panel Retouch, Adobe Photoshop Full App, Premiere, Illustrator, CorelDraw, Chat GPT, Capcut Pro, Canva Pro, Windows Copyright Key, Office 365 , Spotify, Duolingo, Udemy, Zoom Pro...
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