Standee and its outstanding benefits for businesses

In an era where a series of information is continuously transmitted, reaching customers in a visual and impressive way is the top goal of marketing campaigns. Standee - a type of vertical advertising board with unique design and flexibility in presentation has become one of the highly appreciated promotional support tools. Not only helping businesses convey messages quickly, standee also plays an important role in creating a first impression with customers and contributing to enhancing brand recognition.

This article will give you an overview and insight into standees . From there, you will better understand the specific benefits that standees bring to businesses along with design notes to optimize promotional effectiveness.

1. Definition of Standee

Standees are simply understood as design publications printed on all types of materials such as: paper, fabric, etc. Standees are usually composed of two parts: the frame and the printing plate.

The support frame of the Standee is usually made of lightweight material, easy to disassemble and move, and has an X shape. Compared to using electronic billboards, this method is also highly effective and the cost is much lower. You can even use the frame for future use.

Depending on the purpose of use, you can choose standee models with many different sizes. However, Standee panels are usually rectangular and the standard sizes commonly used are 60x160cm, 80x180cm.

2. Uses of Standees in Businesses

Standee is not just a billboard but also a powerful tool in marketing strategy. Below are the outstanding benefits that standee brings to businesses:

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2.1 Enhance Brand Recognition

Standees with outstanding designs and distinctive colors help your brand be remembered from the first time customers see it. An impressive design contributes to highlighting the logo and slogan of the business, creating a professional image in the hearts of customers.

When placed in strategic locations such as stores, exhibitions or events, standees help customers easily identify your brand among a series of competitors.

2.2 Communication Effectiveness and Impression

With visual presentation capabilities, business messages are conveyed in a concise, clear and easy-to-understand manner. This is especially useful in retail environments where customers have very short exposure times to information.

A creative and unique design not only makes customers feel comfortable but also encourages them to learn more about the products or services the business offers.

2.3 Reasonable Cost, High Efficiency

Compared to other forms of advertising such as television advertising or large-scale outdoor advertising, standees have lower production and transportation costs but still bring impressive promotional effects.

By strategically designing and placing standees, businesses can optimize customer reach with a relatively small investment, thereby increasing sales and attracting more potential customers.

2.4 Flexibility and Versatility

One of the outstanding advantages of standees is the ability to update information quickly. When there is a new promotion or announcement, businesses can easily change the design to match the new campaign.

Standees are not limited to the retail sector. They can be used at trade shows, product launch events, coffee shops or even in the office to demonstrate corporate culture and convey internal messages.

2.5 Customization Capability According to Campaign Objectives

Every marketing campaign has a unique message. Standees allow businesses to customize the design, colors, images, and messages to match the goals of each campaign. This not only creates novelty but also helps increase the effectiveness of customer outreach.

A well-designed standee will not only attract customers but also make it easy for them to grasp important information about the product or service, thereby creating a positive and memorable shopping experience.

3. Standee Classification

Based on the shape of the Standee panels, they can be divided into 3 main types:

X-shaped standee: This type is the most popular among the simple structure types. It includes an X-shaped support frame made of metal or plastic bars arranged crosswise. The frame is attached to the printed canvas through four holes at the four corners, you can remove the frame and canvas when the promotional campaign ends, and reuse the frame for the next time. X-shaped standees are often used in events and seminars, they are placed in locations such as in front of the conference room door, in the hall, or on the ground at the event location.

Hanging standee (also known as aluminum roll-up standee) is made of a horizontal bar fixed at both ends. You can see a standee hanging on the street or traffic light poles to attract customers' attention.

Desk Standee: This type is not used much so we rarely see it. Standee panels can be considered a miniature version of regular Standees, they have a very compact design and are often placed on the desk. This type is usually printed on cardboard or plastic sheets with the size of A3, A4, A5 sheets.

In addition, we also have other types of Standees such as: 3D Standees, Electronic Standees.

4. What type of Standee should be used?

Depending on the purpose of the message and the cost you can afford, you can find the type of Standee that best suits you. We can refer to some ways to use Standee in the following cases:

Short-term advertising: In short-term programs such as events, conferences, or promotions, you should use X-shaped Standees, because the cost for this type is low, easy to move and you can take advantage of it for the next time. Normally, a promotion or advertising program will last about 2 weeks, which is also the lifespan of a Standee. In particular, the small weight also helps you easily move the Standee to many different locations, for better promotion.

Long-term advertising: For long-term promotion purposes to increase brand awareness, you can use electronic Standees. Suitable locations to place this type are often crowded public places such as supermarkets, parks, and waiting areas of large agencies. Usually, large brands or businesses that want to increase brand awareness will use this type of electronic Standee.

At points of sale or stores: For locations like this, you can use electronic or desktop Standees (placed at the checkout counter). Although the cost of using this type is a bit high, the effect of attracting customers is huge.

During exhibitions: You can use X-shaped Standees or Roll-up Standees.

In cinemas or product introductions: You can use X-base Standee or 3D type. This attracts customers' interest and check-in, increasing brand recognition and high spreading efficiency.

5. Standards when designing Standee

Although Standee is a simple design, it still needs to meet certain criteria. This helps your Standee to be more attractive and less confusing.

Size: Regular standees are 60x160cm or 80x180cm in size. You need to ensure the correct ratio to help the printed image be clear.

Pattern: Providing information in just the right amount helps customers absorb and remember quickly, contributing to making your campaign more successful. Therefore, each sentence and each word in the Standee must be short, concise and easy to remember.

Layout: Important information in the content of the Standee must be placed in the center. The size of this content will also be the largest and displayed at the customer's eye level.

Thus, standee is not only a simple advertising board but also an effective communication solution, contributing to building a professional image and strong brand. Investing in the design and use of standees scientifically and with a clear strategy will open up great development opportunities for businesses in an era where information is transmitted at breakneck speed.