Tips to Make Your Flyer Stand Out and Make an Impressive Impact

Flyer is one of the effective and simple marketing tools that is especially popular with businesses. Although it has been on the market for a long time, advertising with flyers still retains a strong appeal. So what is a Flyer ? How to design a flyer that stands out and attracts customers? Join SaDesign to learn about flyers and discover the secret to making flyers impressive and highly effective.

1. What is a Flyer?

Flyer, also known as leaflet, is a type of advertising publication printed on paper with a compact size, often designed with concise, intuitive and attractive content. The main purpose of flyers is to promote products, services, events, promotions... to potential customers quickly and effectively.

Flyer has the following basic features:

The compact and portable nature allows flyers to be distributed easily everywhere. Customers can easily put them in their pockets and carry them around, allowing information to be retained longer and reviewed at any time.

Flyers have vivid illustrations, eye-catching colors, and concise, clear messages that help customers quickly grasp key information and understand the value that the product/service brings.

Flyers are truly a flexible and effective communication tool, especially suitable for marketing campaigns that need to spread quickly and reach a wide range of customers.

2. What should you pay attention to when using Flyers in Marketing?

For a flyer to be highly effective in a marketing campaign, the design and production must be carefully and methodically invested. If the flyer is not scientifically and attractively designed, it will be easily overlooked and waste the business's efforts and money.

2.1. Dimensions

Flyer size directly affects the ability to attract and display information. Choosing the right size will help the flyer attract more attention and convey the message more effectively.

Flyers currently come in 4 commonly used sizes:

A5 (148 x 210mm)

A4 (210 x 297mm)

A4 folded into 3 (100 x 210mm)

A3 folded into 4 (110 x 300mm).

Depending on the amount of information you want to convey, you can choose the appropriate flyer size.

2.2. Materials

Flyer printing materials play an important role in creating the first impression. Choosing the right paper material not only helps the flyer become beautiful and professional, but also affects the durability, ability to preserve information and enhance the value of the message that the business wants to convey:

Couche Paper: Couche paper has a smooth surface, bright colors, helping the printed images to be sharp and vivid. This type of paper is often used for flyers that require high visibility such as product advertisements with eye-catching images or events that need to convey clear information.

Bristol paper: Bristol paper is stiffer and more durable than Couche paper, has a smooth surface, and is often used for flyers that require high durability and professionalism. This type of paper is often used to print cosmetics, flyers, leaflets, cards, posters, etc.

Kraft paper: Kraft is a recycled paper that is widely used today. Kraft paper has a glossy surface, ivory brown color, low printing quality so it is not commonly used in Flyer printing. Kraft paper can be used to promote the use of recycled products or environmentally friendly activities.

Duplex paper: Duplex paper has a white and smooth side similar to Bristol paper, the other side is dark. Duplex paper is often used to print product packaging boxes with high durability, larger size because the weight is usually over 300g/m2.

Ford paper: Ford paper has a rough surface, poor ink adhesion, commonly used to print flyers. Of which, A4 paper is considered the most popular type of paper.

Crystal Paper: This type of paper has one smooth side and one rough side.

The type of paper you choose will depend on your budget, as well as the goals of your marketing campaign.

2.3. Main components in a flyer template

An effective flyer needs to be designed scientifically and logically, including important key components:

Title: The title is the most important part of the flyer, it is the first element that attracts the reader's attention. The title needs to be short, concise, attractive and must reflect the main content of the flyer.

Content: Flyer content should be concise, easy to understand, focusing on important information such as prices, promotions, contact information and program duration. Avoid writing too much information, only focus on the most important and easy to understand information.

Design: Design is an important factor that makes a flyer more attractive. Images need to be clear, sharp, relevant to the content of the flyer and help readers easily visualize the product/service.

Call to action: The call to action is an important part that helps motivate customers to take the desired action, such as making a purchase, calling, participating in an event, etc. The call to action needs to be clear, concise, easy to understand and create excitement for the reader. For example: "Call now to receive a promotion", "Receive a gift when you buy", "Join the program now...".

3. What role does a flyer play in a marketing campaign?

Flyer is not just a printed piece of paper, but it is also a powerful marketing tool, helping businesses achieve many different goals.

3.1. Attract and help reach more customers

Flyers are an effective marketing tool to reach a large number of potential customers quickly. Flyers can be distributed directly to customers in crowded places, areas where target customers are concentrated, or placed in public places.

3.2. Help spread the message

Flyers play an important role in effectively conveying marketing messages. Through clever use of images, colors and language, flyers can convey information in a concise, easy-to-understand and attractive way.

3.3. Save advertising costs

Compared to traditional forms of advertising such as advertising on television, newspapers, radio, etc., flyers cost much less. Printing flyers in large quantities does not cost too much, especially when businesses can print directly at local printing facilities, helping to save a significant amount of budget.

Flyer is an effective, economical and easy to implement marketing tool, suitable for many types of businesses, from small and medium enterprises to large corporations.

4. Tips to make your flyer stand out and be more impressive

To make your flyer really attract attention and achieve optimal effectiveness, it is necessary to apply a few small tips in the design and production process:

4.1. Highlights on the Flyer

Small but important design elements that can make a flyer more impressive:

4.1.1. Font

Fonts play an important role in conveying the message of a flyer. Therefore, you need to choose a suitable font that is clear, easy to read and has a brand style. Avoid using too many different fonts in a flyer.

Pay attention to font size hierarchy, use large font size for titles, smaller font size for detailed content, helping readers easily distinguish important information.

4.1.2. Color

Color is one of the most important elements in flyer design, affecting the emotions and impressions of the reader. Choosing colors that match the brand, so the color of the flyer needs to be consistent with the brand identity color of the business, creating connection and recognition.

4.1.3. Illustration

Images are an important element that helps flyers become more intuitive and attractive. Pay attention to using clear, sharp, and attractive images to help convey messages visually and vividly. Avoid using blurry, low-quality images that reduce the aesthetics of the flyer.

Choose images that are directly related to the product, service or message you want to convey to increase persuasiveness.

4.2. Content on flyer

The content of the flyer should be written in a short, concise and easy to understand manner to attract the reader's attention at first sight. Avoid using long, confusing and complicated sentences. Focus on the most important and easy to understand information.

Instead of just focusing on advertising your product/service, focus on the benefits your customers will receive from using it. End your flyer with a clear call to action, guiding your customers to take the next action.

5. Notes when printing flyers

To make flyers effective as expected, it is necessary to pay attention to some issues in the printing process:

5.1. Color

Printing color is an important factor affecting the aesthetics and effectiveness of the flyer. Therefore, to ensure the flyer has the right color, you need to:

Ensure color accuracy: Test print before printing in large quantities to ensure the printed color matches the design.

Avoid printing too many colors: Too many colors can detract from the aesthetics of the flyer and be annoying to readers.

Choose the right ink color: You should choose the right ink color for the type of paper and design to create harmony and highlight.

5.2. File when saving

There are currently 2 main file types: JPG and PNG. JPG files are preferred for designs using photographic images or images with many details. PNG files are preferred for designs using many color ranges, text, lines, and blocks.

The above information has helped us answer the question of what a flyer is. It can be seen that a Flyer is an effective, economical and easy-to-implement marketing tool. Understanding the role, design and printing of flyers will help you create impressive, attractive flyers that are highly effective for your marketing campaigns.

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