Understanding Website Design Trends With Abstract Illustrations

In the field of online marketing, the trend of using abstract illustrations is becoming more and more popular, especially in website design. Abstract illustrations not only bring unique beauty but also create new and attractive experiences for users. In this article, Sadesign will delve into the trend of abstract illustration in website design and how to apply them effectively.

1. What is Abstract Illustration?

Abstract illustration is a design style that uses images that are not realistic or specific in nature. Instead, these illustrations are often built from unique lines, shapes, colors, and textures to create a sense of freedom, creativity, and sometimes ambiguity in the viewer's perception.

1.1. Outstanding features of Abstract Illustration

One of the defining characteristics of abstract illustration is the freedom of expression. There are no set rules for creating these images, allowing designers to express their personalities and ideas in a natural and creative way. Abstract illustrations can be a combination of geometric shapes, large blocks of color, or even hand-drawn effects or creative accents.

1.2. The difference between Abstract Illustration and traditional illustrations

The biggest difference between abstract illustration and traditional illustration is in the way it is presented. While traditional illustrations attempt to represent a realistic scene or object, abstract illustration seeks to convey an emotion or message through form and color without having to rely on a specific image.

2. Trend of using Abstract Illustration in Website design

With the rapid development of technology and the constant need for creativity in the web design industry, the application of abstract illustration has become a strong trend. Website designers are increasingly prioritizing the use of this style to create unique experiences for users. Abstract illustrations not only help enhance the aesthetic value of the website but also make a difference, helping the website stand out from the competition.

2.1. Create highlights for the website homepage

The home page is the first place users come into contact with a website, so it is important to make a strong first impression. Abstract illustrations can act as a focal point, capturing the user’s attention at first sight. Abstract images, with their unusual lines and bright colors, will help create a unique and unforgettable impression on users.

2.2. Increase interactivity and user experience

One of the most important elements of website design is user experience. Abstract illustrations can be used to guide users through different parts of a website in a natural and easy way. For example, abstract illustrations can be used to guide users, create motion effects, or even create unique hover elements that make it fun for users to explore the website elements.

3. Benefits of applying Abstract Illustration in Website design

Using abstract illustration in website design brings many benefits not only in terms of aesthetics but also in terms of marketing effectiveness and user experience.

3.1. Increase brand awareness

A website with unique abstract illustrations will help your brand become more memorable. Abstract images can be designed in a unique style, associated with brand values ​​and convey the message of the business. This helps users easily recognize your brand in a crowd.

3.2. Create a difference from competitors

In a highly competitive market, it is important to stand out. Abstract illustrations offer a unique and different style compared to traditional website designs. By using abstract illustrations, you will create a strong impression, help your website stand out and attract users.

3.3. Evoke emotions and create connections with users

Abstract illustrations can evoke strong emotions and impressions from viewers. Using abstract images properly helps convey emotions and brand messages without using actual words or images. This creates a deeper connection between the website and the user.

4. How to apply Abstract Illustration to Website design

To effectively use abstract illustrations in web design, designers need to understand how to combine them with other elements of the website, such as color, fonts, and layout. Here are some ways that abstract illustrations can be integrated into web design.

4.1. Use abstract illustrations in headers or banners

Headers and banners are important parts of any website, playing a role in attracting users’ attention as soon as they land on the page. This is the first space users come into contact with, and using abstract illustrations here will create a strong difference, helping the website stand out from the crowd.

Using abstract illustrations in the header not only enhances the aesthetics but also creates a space with depth, stimulating the imagination and curiosity of the viewer. Abstract images do not need to have clear shapes, they can simply be lines, shapes, or strong color elements, creating a unique and interesting space.

Benefits of using abstract illustrations in headers or banners
Make a strong impression: Abstract illustrations help your website stand out at first sight. Abstract spaces with unique shapes will attract users and encourage them to continue exploring the website content.
 

Define your brand style: Every website has its own unique design style. By using abstract illustrations, you can easily create a unique and distinctive style that makes your brand easily recognizable.
 

Encourage Creativity: Using abstract illustrations helps to showcase the brand's creativity, while encouraging users to not only see, but also feel and think.
 

For example, if your website is for a creative agency or an art brand, using abstract illustrations in the header will help users immediately recognize your style.

4.2. Use abstract illustrations in CTA (Call To Action) buttons

Call to Action (CTA) is an essential element in website design that guides users to take a desired action such as registering, purchasing, downloading, or contacting. To create a smooth and engaging experience, using abstract illustrations in CTA buttons is a great strategy.

CTA buttons often play an important role in guiding users, so highlighting them with abstract images not only helps to attract attention but also creates a sense of freshness and uniqueness. Abstract images can make CTA buttons more interesting and memorable, making users feel more inclined to click and take action.

Benefits of using abstract illustrations in CTA buttons
Increased engagement: Abstract images can create a strong focal point, making CTA buttons stand out from other design elements. This makes them easier for users to recognize and interact with.
 

Evoke Emotions: Abstract illustrations can often stimulate users' emotions in an unconscious way, creating a sense of excitement and motivating action.
 

Make a difference: Instead of just using simple CTA buttons with bold colors, incorporating abstract illustration elements will create a new experience that is different from other websites.
 

Increase Branding: Applying abstract illustrations to your CTA buttons helps you clearly express your brand style, making users feel like you're making an effort to create a unique experience for them.

In your CTA button design, you can experiment with soft abstract images surrounding the button, or even illustrations as a background for the button. Either way, the important thing is to make sure it blends in and doesn’t detract from the main function of the CTA button.

4.3. Create abstract illustrations in the footer

The footer is an indispensable part of website design, although it is not as focused as other parts, it plays an important role in providing necessary information to users. Usually, the footer contains important links such as about us, contact, privacy policy, terms of use, and social network links. However, using abstract illustrations in the footer will not only help to make this space more lively but also create an impressive ending space for the website.

5. Styles That Have Inspired Web Design: Abstract Illustrations

Modern web design is not just about creating eye-catching websites, but also a sophisticated combination of art and technology. Among them, art styles such as Cubism and Memphis are becoming endless sources of inspiration for web designers. 

5.1. Cubism

Cubism is a prominent art style developed by Pablo Picasso and Georges Braque in the early 20th century. Cubism is characterized by the breaking up of the shapes of objects in three-dimensional space and presenting them from different angles, creating abstraction and fragmented images. However, when applied to website design, Cubism is not only about reproducing shapes, but also a subtle combination of graphic, geometric and spatial elements.

The Influence of Cubism on Website Design
In web design, Cubism is not only a combination of geometric shapes but also a change in the way users interact with the interface. Website designs inspired by Cubism often feature unusual shapes, angular lines and strong color blocks, creating a dynamic and attractive design space. This not only brings novelty but also attracts users, creating an interesting interactive experience.

Abstract illustrations in the Cubism style enhance the aesthetics of the website. Elements such as geometry, symmetry and asymmetry are incorporated into the interface elements, creating a lively and inspiring space. This design also promotes creativity in the arrangement of content, images and interactive elements, making the website stand out and make a strong impression on users.

Cubism Application In Website Design
Abstract Cubist illustrations can be used in various parts of a website, from the main banner to product and service pages. The unique geometric shapes help highlight important messages or prominent elements such as CTA (Call to Action) buttons. These elements not only add aesthetic appeal but also help highlight important content without losing the harmony of the overall design.

In addition, using Cubism in website design also helps designers create a difference. Instead of flat, simple designs, Cubism brings a new, unique look, depth and creative innovation. This not only helps increase brand recognition but also creates a lasting impression on users.

5.2. Memphis Style

Memphis style emerged in the 1980s and quickly became a prominent design trend. Founded by the Memphis Group in Milan, this style combines many elements from geometry, bright colors and random patterns to create a bold and unconventional design style. Memphis style uses asymmetrical geometric elements, strong lines and contrasting colors, all to create a strong and attractive contrast.

The Influence of Memphis on Website Design
Memphis style is one of the prominent web design styles in recent years. Geometric elements with sharp borders and vibrant colors are applied to website design to create a youthful, dynamic and creative look. Abstract illustrations in Memphis style create a website space that is not boring but on the contrary, full of life and makes a strong impression on users.

In addition, the Memphis style also gives designers the opportunity to express their creative freedom in the use of colors. Bright, vibrant colors and bold patterns are the characteristics of this style. This not only makes the website stand out but also helps attract users from the first visit.

Memphis Application In Website Design
The Memphis style can be applied to many design elements of a website, including illustrations, icons, backgrounds, and even the layout of the interface. The use of unusual geometric shapes combined with bright colors creates an interface style that is both modern and fun. Abstract illustrations in the Memphis style help create a web space that is not only beautiful but also easily conveys the brand message to users.

One of the unique features of using Memphis in web design is the ability to create strong contrasts between elements. The strong geometric shapes combined with bright colors make it easy for the website to attract attention and leave an impression on the user’s mind. This is especially useful for businesses that want to build a youthful and dynamic brand.

6. Conclusion

Abstract illustration is becoming a strong and indispensable design trend in creating beautiful, unique and easy-to-use websites. Applying abstract illustrations to website design not only helps to enhance aesthetic value but also creates a difference, increases brand recognition, and enhances user experience. If you are looking to refresh your website, do not hesitate to try this design style.