What is a poster? Principles of designing beautiful and effective posters

1. What is a poster?

A poster is a design publication that is used to convey to the viewer the main features of a product, event or issue. Posters are used to convey information in a visual and vivid way. By using images, colors and language to create a strong and unforgettable impression in the viewer's mind.

Posters can be placed in many public places, from streets, squares to shops, schools, hospitals, helping messages reach many different audiences.

Posters are widely used in many different fields, serving many diverse purposes. One of the most common purposes of posters is advertising. 

In addition, Posters are often used in communication campaigns to spread important messages, calling on people to act for a common purpose.

2. What are the benefits of using posters in marketing campaigns?

In the era of information explosion, attracting the attention of potential customers is a big challenge for businesses. Posters, with the ability to convey messages visually and vividly, have become a powerful tool in marketing campaigns, bringing many benefits to businesses such as:

Posters play an important role in building a brand and enhancing brand awareness in the minds of customers.

Posters also help increase brand coverage. When posters are placed in many public locations, they will reach many different customer groups, thereby helping to increase brand coverage.

Posters are a great tool to convey marketing messages clearly, concisely and effectively.

Posters help businesses reach a large number of potential customers effectively.

Cost-effective optimization, compared to other advertising methods such as TVC, newspapers, posters bring relatively low costs but very high spreading efficiency.

If using traditional advertising methods, businesses need to hire many employees to carry out marketing activities and promote products. But with posters, businesses only need to design and print posters, then place them in suitable locations, and the message will be spread automatically.

3. What makes an effective communication poster?

A poster is considered effective when it is not only eye-catching but also achieves its intended communication goal. That is the ability to attract attention, convey a message clearly, and leave a deep impression on the viewer's mind.

Accordingly, a successful and effective poster must fully meet the following basic elements:

The poster needs to have a focal point that attracts the viewer's attention at first sight.

Posters need to be designed in an attractive and eye-catching way to attract viewers' attention at first sight.

The information on the poster needs to be complete and coherent so that viewers can easily grasp the content of the poster.

The content in the poster must be good to convince viewers to respond to the campaign you convey.

4. Common types and sizes of posters 

The world of posters is diverse and rich, not only in content but also in materials, printing techniques and sizes. A better understanding of the common types and sizes of posters will help you choose the most suitable option for your intended use.

4.1. Poster classification

Posters are divided into many different types, based on criteria such as purpose of use, material, or printing technique. This classification helps us easily choose the type of poster that best suits each purpose of use.

Advertising posters: The most popular type of poster, used to promote products, services, and brands of businesses. This type of poster often has messages or outstanding product features to attract and increase brand recognition. 

Art posters: Posters are often used to express the ideas of designers. They are also used to promote different marketing campaigns.

Propaganda posters: Used to spread information about social, political, cultural issues, etc. These posters are commonly placed on major roads for easy visibility by passersby.

Communication posters: This type of poster is used by businesses to impress customers. Communication posters are often used in offices, elevators and at management locations.

Community poster: This poster is used to promote information, propaganda, introduce events,...

Poster for the subject: This poster is designed specifically for a specific individual or group of people. This type of poster is often chosen by celebrities to promote their image and events.

Posters expressing opinions: These posters are used to change the behavior and thinking of viewers. This type of poster often contains images, quotes, and meaningful messages to bring faith in life.

4.2. Standard poster size

The size of the poster affects the effectiveness of the message and the ability to attract viewers. The poster size should be chosen to suit the content, purpose of use and display location.

Popular poster sizes today include:

Poster 30x21cm or 21x30cm (A4): This is the smallest size, fits A4 paper, often used as a flyer to distribute to users. This type of poster will contain a lot of text with high efficiency.

42x30cm or 30x42cm (A3) poster: The size of this poster will be equal to A3 paper size. They are designed in the form of bulletin boards, often used for internal communication. 

50x70cm or 70x50cm poster: This poster size is often used for internal communication with a large reach. They are often used in schools, large halls, hospitals,... or large events with many participants.

Poster 90x60cm or 60x90cm: Quite popular poster size, used for outdoor display.

5. Modern poster design trends 

Poster design trends are constantly changing, reflecting the development of technology, design language and increasingly diverse aesthetic tastes.

5.1. Photo poster

The trend of using photos in poster design is increasingly popular. A photographic poster often uses high-resolution images. Photos can be combined with graphic elements and colors to create an impressive and attractive poster. Photographic posters help create a natural, authentic beauty, effectively attracting viewers.

5.2. Graphic poster

Graphic posters are posters designed using graphic software, combining images, colors and fonts to create impressive works. Graphic posters are often used for products and services that are modern, youthful and dynamic.

Graphic elements, shapes, and colors are used flexibly to create highlights and attract viewers' attention. The trend of using graphic posters is growing with a variety of styles. These graphic design styles help posters become unique, attractive, and easy to remember in the minds of viewers.

5.3. Poster Blacklight

Blacklight poster, also known as luminescent poster, is a type of poster that uses ink that fluoresces under black light (UV). When illuminated by UV light, the patterns and images on the poster will glow, creating a unique visual effect, attracting the attention of viewers.

Blacklight Posters are often used in bars, clubs, music and entertainment events... to create a vibrant and impressive atmosphere.

Blacklight Poster brings unique visual effects, suitable for entertainment spaces, bringing a new experience to viewers.

6. Principles for designing beautiful and effective posters 

6.1. Choose the right design software 

Choosing the right design software is the first and most important step in creating a beautiful and professional poster. In today's market, there are many poster design support software to suit the needs, skills and budget of the user.

6.1.1. Adobe Photoshop

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Adobe Photoshop is a perfect choice for those who want to create posters with high detail and sophistication. With a huge arsenal of tools, Photoshop allows you to unleash your creativity, from photo editing, vector processing, creating 3D effects to designing posters with complex details.

Photoshop has a friendly interface, easy to get used to, especially for those who have experience using other graphics software. The massive tool store with hundreds of effects, filters, brushes gives you countless customization possibilities, turning creative ideas into reality. 

6.1.2. Adobe InDesign

Adobe InDesign is another professional software from Adobe, focusing on designing page layouts, magazines, books and posters. The outstanding advantage of InDesign is the ability to design impressive layouts with professional text and image management tools, very suitable for posters with a lot of text content and requirements for precise and professional layout.

InDesign has an easy-to-use interface that allows you to design poster layouts intuitively. Powerful text management tools make it easy to format and arrange text, and create impressive typographic effects. 

InDesign supports a wide range of file formats, allowing you to publish posters to a variety of platforms. InDesign also offers a variety of project management features to help you organize and track your design work efficiently.

6.1.3. Canva
 

Canva is a free, user-friendly and easy-to-use online design tool, perfect for those who are new to poster design. Canva offers a wide range of pre-made poster templates in a variety of themes, saving you time and effort.

Canva has a simple, easy-to-use interface, even those with no knowledge of graphic design can create beautiful posters. A huge library of poster design templates with a variety of rich themes helps you quickly find a template that suits your ideas. 

However, some advanced features require a fee to use. Canva is not as flexible as professional software, so it may not be suitable for complex designs that require high precision.

6.1.4. Illustrator

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Illustrator is a popular vector graphics software, widely used in the fields of poster design, logos, and illustrations. Illustrator has a friendly, easy-to-use interface combined with a powerful graphics toolkit that helps you easily create beautiful and complex vector images. 

6.1.5. CorelDraw

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CorelDraw is an alternative to Illustrator, also favored by many designers. CorelDraw has an intuitive, easy-to-use interface, combined with flexible and effective vector design capabilities. CorelDraw also supports many different file formats. Compared to Illustrator, CorelDraw has a more reasonable price for you to consider choosing.

6.2. Application of visual principles

After choosing the right design software, the next step is to apply visual poster design principles to create an attractive and easy-to-read poster. If you want the viewer to pay attention to a certain point, you need to design it to focus on that point. These visual principles play an important role in arranging the elements in the poster, guiding the viewer's eyes, helping them absorb information easily and naturally.

6.3. Use high quality images and stocks

Images are one of the most important elements in attracting the attention of the viewer. A beautiful and effective poster needs to use high quality images that are appropriate to the content and message it wants to convey.

Therefore, you should use beautiful, high-quality stock images to have an impressive, unique poster with brand colors.

You can also choose small size images with sharp graphics for your poster.

6.4. Color matching based on rules, evoking emotions

Color plays an important role in creating the aesthetic and conveying the message of the poster. The color scheme should be based on basic rules and should express the emotions you want to convey.

For those who do not know how to mix colors, it is best to apply the formula of not using more than 3 main colors. You should not overuse too many colors to avoid distracting the viewer.

6.5. Choose the right font

Font is an important element in poster design, playing a role in conveying the message and creating an impression on the viewer. The choice of font should be based on the style, content and target audience of the poster.

For posters, prioritize using easy-to-read fonts, avoid fonts that are too elaborate and difficult to understand. You can combine many different fonts to create diversity and richness for the poster. However, you need to limit the number of fonts to avoid creating a confusing feeling.

6.6. Pay attention to font size and spacing

Font size and white space play an important role in creating balance and legibility in your poster. Use a font size that is appropriate to the content and space of your poster. Titles should be larger than other content to help attract attention. 

White space helps create balance and makes the poster easy to read. Using white space properly will help the elements on the poster stand out more and make it easier to absorb.

6.7. Use simple and concise language

Posters are a visual communication tool, so the language used should be simple, concise, and easy to understand. Avoid using technical terms, foreign words, or overly complex words.

Posters are an effective communication tool, playing an important role in many areas of life. A better understanding of posters and the key elements to create an excellent poster will help you make the most of this tool, implementing highly effective communication campaigns. 

Hopefully the information that Sadesign has provided above has helped readers have an overview and useful knowledge about posters, helping you promote creativity and improve the effectiveness of applying posters to your activities.

 
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