What is a Web Banner? Standard Banner Sizes. Did You Know!

Web banners are an indispensable element in website design, acting as a “face” that attracts users’ eyes from the first second. A banner designed with standard layout and size will not only create visual appeal but also ensure the message and brand image are conveyed to customers clearly and professionally.

On the contrary, if the banner size is not correct, the content may be cropped or displayed in the wrong proportion, directly affecting the user experience as well as the business's communication effectiveness. So, what exactly is a web banner and what is the current standard website banner size? Let's find out the details with SaDesign in the article below to get an overview and flexible application for your project!

1. What is a website banner?

Website banners are specially designed images that are displayed on a website, often acting as a “representative image” for a brand or business. These banners not only help beautify the website interface but also provide many other important functions.

In addition to attracting users’ attention, banners are also used to convey information in a visual and effective way. When customers access a website, their first impression often comes from prominent images. Receiving information through images is often easier and faster than reading long paragraphs of text.

Therefore, banners are not only advertising tools but also powerful communication tools, helping businesses connect with customers more effectively.

2. Banner placement on website

Website banners can be placed in many different locations depending on the design and purpose of the website. Here are some common locations where banners often appear:

Header: This is the ideal place to place the banner, because users will see it as soon as they access the website. This position helps create a strong impression and attract customers' attention right from the start.

Sidebars: Banners are also often placed on either side of the main content, making room for longer images. This helps highlight promotional messages or important information.

Footer: The footer of a website is also where banners often appear. This is a good place to provide additional information or promotions.

Middle of the screen: Some websites also use banners in the middle of the screen when a user first visits, helping to attract immediate attention.

E-commerce sites: For e-commerce sites, banners can be placed in each column corresponding to each product category. When users search, banners can also appear in the list of results, often called “listing banners”.

3. The purpose of a website banner is more important than you think

Every element on a website has its own meaning and value, and banners are no exception. These images are not just decorative but also serve to convey information to users. Here are some basic purposes of website banners:

Impress your users

The first banner that users see when accessing a website can create a deep impression. It not only needs to attract attention but also clearly represent the brand name and values. A typical example is when you access the Vingroup corporation website, the image of the Landmark 81 building appears immediately, representing not only the business but also the country, along with a short and easy-to-understand message.

Product and service introduction

Banners also play an important role in promoting a business’s products, services, or new offers. For example, when you read an article on a website, a banner related to the product can be placed next to it to attract the reader’s attention.

Affiliate Marketing Advertising

In addition to promoting your own business, banners can also be used to display advertisements from other businesses through affiliate marketing. This helps generate additional revenue for the website.

4. Standard website banner size

When designing a banner for a website, determining the standard size is very important. This not only helps the website interface become harmonious but also facilitates the business's advertising campaigns without having to change the design frequently. Below is a table of common banner sizes along with maximum capacity and display time:

4.1. Rectangular and Pop-up Ads
 

4.2. Banners and advertising buttons
 

4.3. Column ads
 

Note

The above parameters are for reference only and may vary depending on the specific needs of each business. However, these sizes are often considered standard and can be applied to many different cases, helping you easily arrange banners in many locations on the website without affecting the overall interface.

5. Standard website banner design tool

Nowadays, there are many software and online tools that can help you design banners for your website. If you are familiar with software such as Adobe Photoshop or Adobe Illustrator, take advantage of them to create professional products according to your preferences.

However, if you need to design simple banners but still ensure the standard, below are some useful online photo editing tools:

Canva

Canva is one of the most popular online design tools available today. It allows you to create standard-sized banners and also supports many other types of images such as posters or social media images. Canva has a web version and a mobile app, making it easy to use anytime, anywhere.

PIXLR.COM

Pixlr is an online tool similar to Adobe Photoshop, providing many powerful features for photo editing. With both the app and website versions, Pixlr allows you to design banners in the desired size with simple and easy-to-understand operations.

6. Some notes on designing standard website banner sizes

When designing a banner for a website, it is important to pay attention to the size and placement of the banner to ensure the message is effectively conveyed. Here are some things to keep in mind:

Main banner size: Normally, the main banner of a website is 728x90px. Some websites now split it into two smaller banners with a size of 264x90px, suitable for computer screens.

Sidebar banners: Banners placed on both sides of the interface are usually 300×100 or 300x250px in size. These positions help increase the ability to attract attention from users.

Banner Size: Banner size should be kept to a minimum so as not to slow down page loading. Ideally, it should be less than 10KB. For complex banners that require the use of flash, the maximum size should be under 30KB.

Improve User Experience: By ensuring the right size and weight for your banners, you will help improve the user experience when visiting your website. This will not only make your website run smoother but also create a good impression on your customers.

Website banners play an undeniable role in today's website design. By using standard banner images and sizes, businesses not only make their websites more eye-catching but also effectively increase their ability to reach customers. Hopefully, the information provided by SaDesign has helped you understand how to set up and design standard banner sizes for your website.