10+ Keyword Research Tools For SEOers

Nowadays, with the explosion of information on the Internet, the competition between websites to attract users' attention has become more fierce than ever. Businesses not only need to have good products but also need to know how to convey content in an attractive and effective way. Keyword research has become an essential tool, helping SEOers understand the real needs of customers and optimize content effectively. In this article, Sadesign will introduce 10+ leading keyword research tools, supporting you in building a breakthrough content strategy and attracting readers.

1. Why do we need to research keywords?

Keyword research is not just a step in the SEO process, it is the foundation of any successful content marketing strategy. With millions of websites competing for users’ attention, understanding which keywords are being searched for the most is essential. Here are a few reasons why keyword research is so important:

Keyword research is the foundation of any successful content marketing strategy, helping to understand the needs and wants of your customers.

Each keyword reflects a separate story, helping to identify the problems users are facing and finding ways to solve them through content.

Identifying primary and related keywords makes it easier to optimize content, improve user experience, and keep them on the page longer.

Keyword research helps find keywords with low competition but high search volume, thereby improving search rankings.

Investing in keyword research saves money and time in the long run, focusing on niche keywords with high potential.

Tracking market trends through keyword research helps to adjust content strategy in a timely manner, maintaining a competitive position.

Help connect with your target audience more accurately, creating content that is relevant to the context and needs of users.

​

2. Popular keyword research tools

There are many free tools that can help you do keyword analysis effectively without having to pay for premium services. Each tool has its own unique features that are suitable for different research tasks. Below is a list of free and paid keyword research tools that you should explore.

2.1 Google Search Console: Discover growth opportunities

Google Search Console is one of the most powerful tools for analyzing your current keywords. With detailed information about positions, impressions, and click-through rates (CTR), it helps you uncover potential opportunities for traffic growth.

Using Google Search Console, you can easily identify the keywords your site is ranking for, even if they aren’t high on the search results page. If a keyword is on page two or three, a few small SEO optimization tweaks can help you get it to page one, attracting significant traffic.

Google Search Console is completely free, giving you an effective approach to monitoring and optimizing your keyword performance.

2.2 Keyword Planner: Keyword analysis from Google Ads

Keyword Planner is an indispensable tool if you are looking to optimize your SEO and PPC campaigns. With this tool, you can review search volume, cost per click, and competition for specific keywords.

Using the Keyword Planner helps you divide your keyword list into two groups: those to target for SEO and those to use for PPC advertising. This is an important step in defining your marketing strategy, helping you optimize your budget and achieve better results in your advertising campaigns.

This tool is completely free, however, note that search data will be limited if you have not spent money on your advertising campaigns.

2.3 SEMrush: Explore Competitor Keywords

SEMrush is a powerful keyword research tool that allows you to identify keywords that your competitors are ranking for. With SEMrush, you can not only find your main keyword, but also discover related phrases and similar keywords.

When you type a keyword into SEMrush’s search box, you’ll get a snapshot of what’s happening in the keyword space. SEMrush provides detailed keyword insights, including search volume, CPC, and trends. While the free version has many limitations, it’s still a useful tool for competitive analysis.

Using SEMrush helps you not only discover keywords but also gain insight into your competitors' strategies, allowing you to tweak your own content strategy for better results.

2.4 AnswerThePublic: Discover Question-Type Keyword Ideas

AnswerThePublic is a unique tool that helps you find the most common questions people are asking in your industry. With the rise of voice search, understanding how people phrase their questions is more important than ever. Instead of searching with single keywords, people are increasingly asking specific questions, and AnswerThePublic is the bridge to help you capture this trend.

When you use AnswerThePublic, you’ll get a series of questions categorized by your main keywords. This not only helps you create content that accurately answers searchers’ questions, but also increases your chances of appearing in Google’s featured answers. This content has a higher chance of being displayed as “result zero,” helping you attract more traffic from users.

2.5 Keyword Tool Dominator: Explore keywords on Amazon and eBay

When it comes to keyword optimization, each platform has its own approach. Keyword Tool Dominator is a great tool to help you discover keywords on major e-commerce sites like Amazon, eBay, and Etsy. Given the differences in how consumers search for products on Google and these platforms, getting the right keywords is crucial to your marketing strategy.

Using Keyword Tool Dominator, you can find out what keywords customers are using to search for your products. However, it is important to note that this tool does not provide specific search volume information on Amazon, but only provides a list of keyword ideas. This still gives you a good overview of what is popular on e-commerce platforms.

2.6 Google Trends: Track local search trends

Google Trends is a powerful tool that helps you understand how keywords change over time and location. By comparing search volumes across synonyms, you can easily see trends specific to each region. This is especially useful for local businesses, where consumer needs and preferences can vary significantly from region to region.

By tracking keyword trends, you can not only optimize your content for the right time, but also predict seasonal shifts in user search behavior. For example, the phrase “Sapa travel” may have varying search volume depending on the month of the year, and Google Trends will help you identify these fluctuations accurately. This tool is completely free, providing you with a valuable resource to optimize your marketing strategy.

2.7 Rank Checker: Exploit the potential of diverse keywords

Rank Checker is the ideal tool to help you find and analyze a wide range of keyword variations and evaluate their SEO effectiveness. When you want to discover keywords that are not only obvious but also have great potential, Rank Checker will help you find the "gems" in the keyword world.

With over 23 built-in keyword research tools, Rank Checker gives you access to suggestions from Google, Bing, Yahoo, and Amazon. It also incorporates data from Google Ads Keyword Planner and Google Search Console, giving you a bird’s eye view of the keywords your competitors are using. Using these tools, you can build a rich keyword list and analyze their traffic potential, optimizing your SEO strategy in the most effective way.

The free version of Rank Checker is completely enough to get you started with keyword research, allowing you to use all the necessary features without having to pay.

2.8 Keywords Everywhere: Analyze keywords right in the browser

Keywords Everywhere is a free browser extension that helps you analyze keywords while you search without interrupting your work. When you type in the search box on Google, Bing or YouTube, the tool immediately displays search volume and related keywords in a visual way.

The convenience of Keywords Everywhere is that you don’t have to leave the search page to gather information. A box on the right side of the screen will provide you with new keyword ideas, helping you quickly build a keyword list without spending a lot of time. This is an ideal tool for those who want to optimize SEO content while searching for information.

2.9 KeywordTool.io: Multilingual keyword search

KeywordTool.io is one of the versatile keyword analysis tools, supporting more than 83 different languages. You just need to enter the main keyword, and the system will automatically generate a list of related keywords. Not only that, this tool also provides suggestions for the most searched keywords on Google, YouTube and App Store, helping you expand your search scope.

What’s great about KeywordTool.io is its ability to generate long-tail keywords and related keyword variations, which can help you optimize your content effectively. The tool offers both a free and paid version, with the free version being enough to get you started with keyword research without any immediate investment.

2.10 Keyword Shitter: Easy to Use and Effective

Keyword Shitter is a simple yet powerful keyword research tool that allows you to get keyword ideas quickly. When you perform a search on Google, the tool automatically provides you with a series of suggested keywords, helping you expand your keyword list.

While Keyword Shitter may show some irrelevant keywords, you can easily filter out the ones you need. Just hit the stop button to stop collecting keywords and use the filters on the left to narrow down the keywords you want. The tool is completely free, making it convenient for those who need to find keyword ideas quickly.

2.11 KWFinder: Easy Keyword Search

KWFinder is one of the remarkable keyword research tools, with a friendly and easy-to-use interface. You just need to enter the main keyword, select the region and language, then press search to get a list of suitable keywords.

One of KWFinder’s strengths is its ability to provide detailed information on keyword popularity, monthly searches, and keyword rankings. To get the most out of KWFinder’s features, you’ll need to sign up for an account, but even with the free version, you can still explore a lot of keyword potential without breaking the bank.

3. Notes when choosing the right tool

When choosing a keyword research tool, there are many factors to consider to ensure that it is the right fit for your needs. Each tool has its own strengths that you should explore.

Google Keyword Planner is a great option if you run Google Ads. It provides accurate search volume data, but you need an advertising account to access it. It’s a great way to get a better understanding of customer search behavior in your industry.

Google Search Console is a free tool, but it primarily helps you track the performance of the keywords you rank for. While it doesn’t provide as much data as some of the paid tools, it’s a valuable source of information to help improve your SEO.

Tools like Ahrefs and Semrush, while not 100% accurate in terms of search metrics, will provide insight into the keywords your competitors are using. They provide a detailed list of keywords your competitors are ranking for, helping you identify opportunities and better strategies for your content.

4. Conclusion

Keyword research is an essential step in any SEO strategy. With the help of keyword research tools, you can optimize your content, improve your search rankings, and better understand your customers’ needs. Take the time to explore and use these tools to get the best results for your SEO campaign. Choosing the right tool will save you time and increase your effectiveness in reaching your target customers.