5 Ways to Write SEO-Standard Call To Action (CTA) to Attract Customers

In digital marketing, Call To Action (CTA) is an indispensable part of every campaign. An effective CTA not only helps increase conversion rates but also contributes to improving user experience. However, not everyone knows how to write a CTA that is SEO-standard and attracts customers. In this article, Sadesign will help you break down 5 effective ways to write CTA, helping you not only attract but also retain customers in the best way.

1. What is a call to action (CTA)?

A call to action (CTA) is an important marketing term that refers to any call to action that encourages customers to take a specific action. This action could be placing an order, signing up for a newsletter, or even making a phone call. A good CTA will help you lead users closer to your business goals.

The three key elements in defining a CTA are the desired action, the target audience, and understanding their needs. The desired action is what you want your customers to do, while the target audience is who you want to reach. If your CTA isn’t working, it may be because you haven’t identified the right audience.

To get customers to take the action you want, you need to understand them deeply. This includes understanding your customer personas and their underlying needs. When you can create a compelling reason for customers to take action, your CTA is much more likely to be successful.

2. The role of call to action

Calls to action play a vital role in increasing your website’s conversion rate. When designed and placed correctly, CTAs can turn followers into leads. Not only do they attract attention, but they also help businesses collect valuable personal information from customers, giving them the opportunity to make a purchase right away.

In addition to increasing conversion rates, CTAs also contribute to improving your Google Search rankings. An effective CTA will help increase click-through rates and engagement on your website. As users spend more time on your site, Google will appreciate the quality of your content and the trustworthiness of your website.

Ultimately, a good CTA not only drives action, but also creates a positive user experience. When customers feel guided in a clear and concise manner, they are more likely to take the desired action, increasing the chance of conversion and building trust with the brand.

3. 5 aspects to create a call to action

3.1 Purpose

First, you need to be clear about the purpose of your call to action. What actions are you trying to elicit from your customers? This will help you create a message that aligns with your business goals. For example, if you want to collect customer information, a “send me information” button will be more effective than a “buy now” button.

A clear CTA will guide your customers to the desired action. Think carefully about your goals and tailor your messaging accordingly. When your messaging is clearly targeted, your chances of success are much higher.

3.2 A short string of action-oriented words

The language you use in your CTA can make a big difference in your conversion rates. Even the smallest changes in wording can have a dramatic impact. One study found that changing a single verb in a CTA can increase conversion rates by up to 38%.

It’s important to choose your words carefully and stick to proven formulas. Experiment with different words to find what works best for your audience. An obvious example is instead of “order now” you could use “get this deal now”. This change not only focuses on the action but also emphasizes the benefit the customer will receive.

3.3 CTA button color and display

CTA button design is an important element to consider. Using contrasting colors will attract visitors’ attention and help the button stand out from the overall design of the page. Remember, color is not just an aesthetic issue, it can also impact the psychology of users.

Additionally, using pronouns like “you” or “I” in your message also creates a more personal feel. Combining colors and language creates an engaging experience for users, encouraging them to take immediate action.

3.4 Size

The size of the CTA button is also important. It should be large enough to be easily seen, but not so large that it overwhelms the user. An effective CTA is usually short, with a message under 150 characters.

Keeping your CTA short and sweet will make it easier for users to absorb your message. Make sure it’s compelling and encourages action. For example, instead of just writing “buy now,” you could use “add to cart – save 50% today” to create excitement.

3.5 Tone and flow

The tone of your CTA is also important. Using simple, easy-to-understand language will help your customers easily understand your message. Avoid using industry jargon that may confuse readers.

It’s important to communicate the benefits of your offer clearly and concisely. Write in a way that your visitors can understand and relate to your message. Using informal language will make it seem friendly and encourage them to take action.

4. 5 Reliable CTA Formulas That Are Easy to Repeat

4.1 Case study/ ebook/ whitepaper

One of the most effective ways to grab a customer’s attention is to offer them something for free. Not only does this help them learn about your product, it also gives you the opportunity to build a relationship with them. Use a powerful verb like “get” to highlight the reward they will receive for taking action.

When you provide valuable material, such as a case study, ebook, or whitepaper, you not only engage your customers, but you also demonstrate your expertise. This helps build trust and encourages customers to learn more about your product or service.

4.2 Tired of (the factor that causes you frustration)?

Another effective approach is to address the problem or stressor your customer is facing. Ask a leading question, such as “Are you frustrated with diet plans that never work?” and immediately offer a solution, such as “Download this free ebook to discover the secret to getting the perfect body in three months.”

This way, you not only highlight the problem your customers are facing, but also offer a concrete solution that encourages them to take action. Empathy helps create a stronger connection between you and your customers.

4.3 Want to […] get effective [product] now/for free

This approach encourages customers to think about their needs and wants. You can ask questions like “Need a unique personalized t-shirt?” and direct them to actions like “Find it in our store!” Using verbs that relate to the customer’s goals will increase the appeal of the CTA.

When you create a CTA that targets a specific customer need, you not only grab their attention but also pique their interest. This helps you create a connection with your target audience and encourages them to take immediate action.

4.4 Why do influencers recommend/use our products?

Leveraging the influence of industry authority is a powerful strategy. When a thought leader recommends your product, it not only builds trust but also adds credibility to your brand. Research shows that consumers today seek information from reputable sources more than ever.

Maintaining good relationships with industry influencers can give you a competitive advantage. When customers see that someone they trust recommends your product, they are much more likely to act on that advice.

4.5 CTAs based on customer testimonials

Finally, don’t forget that happy customers are your best brand ambassadors. Using testimonials from them in your CTA is powerful. Something as simple as “I loved this product!” can make people want to try what you have to offer.

Encourage customers to request a quote, download a free whitepaper, or contact you. This way, you not only achieve your goals but also build trust and loyalty with your customers. Hopefully, these CTA formulas will help you create effective calls to action for your brand!

5. Conclusion

Writing an effective Call To Action (CTA) is not just about using the right words, but also the art of combining consumer psychology, design, and SEO. The above tips will help you create attractive CTAs that encourage customers to take immediate action. When you know how to write SEO-friendly CTAs, you will not only increase your conversion rate but also build long-term relationships with customers. Start applying these strategies today and see the difference in your marketing campaigns!