In 2025, the rapid development of artificial intelligence (AI) technology has opened up many new opportunities for KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers). With increasing competition in the social media industry, using the right AI tools has become a key factor in helping them maintain and increase their influence. From analyzing user data, optimizing content to automating workflows, AI tools not only save time but also improve work efficiency. In this article, Sadesign will review the AI ​​tools most favored by KOLs/KOCs in 2025, along with the benefits they bring.

1. Top idea generation tools

1.1. ChatGPT

ChatGPT has become one of the most popular tools for content creation and ideation. With its superior natural language processing capabilities, ChatGPT helps users quickly generate new ideas, respond to questions, and even write complete articles in seconds. This is extremely beneficial for content creators, marketers, and entrepreneurs when they need new ideas to engage their audiences.

One of the strengths of ChatGPT is its customization. Users can customize the tone, writing style, and length of the content. This makes it easy for KOLs and KOCs to create content that fits their brand and target audience. Additionally, ChatGPT learns from feedback, becoming smarter and more accurate over time.

Beyond content creation, ChatGPT helps users discover new trends and stay informed. Using this tool not only saves time but also improves the quality of the content you produce, helping you stand out in an increasingly competitive market.

1.2. Poe.com

Poe.com is a prominent platform for idea generation and content writing. With a friendly and easy-to-use interface, Poe.com allows users to interact with various AI models, optimizing the brainstorming process. Users can easily switch between models to find the most suitable writing style, thereby creating unique and creative content.

One of the cool features of Poe.com is the ability to integrate various keywords and topics. Users can enter related keywords and get a wide range of content ideas, from blog posts to video ideas. This saves time and effort in finding new ideas, while also opening up a lot of creative opportunities.

Additionally, Poe.com also offers analytics tools that help users track the performance of their created content. You can easily see what type of content attracts your audience’s attention and adjust your content strategy accordingly. Thanks to these features, Poe.com becomes a great help for anyone who wants to improve the quality of their content.

1.3. Gemini

Gemini is a powerful AI tool designed to assist users in brainstorming and creating high-quality content. With deep analytics and contextual understanding, Gemini makes it easy for users to generate new ideas based on current topics. This is especially useful for content creators and marketers who need to stay up to date with industry news.

One of the highlights of Gemini is its ability to combine data from multiple sources. This not only gives users an overview of current trends but also helps them spot new opportunities in the market. Using Gemini, you can create content that is not only engaging but also timely, which helps increase engagement from your audience.

Gemini also offers customization features that help users define their desired writing style and tone, allowing you to create content that is consistent with your brand while still remaining creative and fresh. This tool is a true asset for anyone looking to improve the quality and effectiveness of their content.

1.4. BuzzSumo

BuzzSumo is a powerful tool that helps users discover hot topics and popular content in their field. With the ability to analyze and synthesize data from millions of articles online, BuzzSumo allows users to quickly identify what content is attracting the attention of the audience. This not only helps KOLs and KOCs grasp the trend but also generate suitable content ideas.

One of the unique features of BuzzSumo is the ability to track and analyze content performance. Users can view detailed metrics on shares, interactions, and comments across social platforms. This information helps them adjust their content strategy more accurately, thereby improving the effectiveness of reaching and engaging with their audience.

BuzzSumo also offers notifications, allowing users to follow topics or keywords that interest them. When new content is published, users will receive instant notifications, helping them stay informed and not miss out on creative opportunities. With BuzzSumo, brainstorming content ideas is easier and more efficient than ever.

2. Top video editing tools

2.1. CapCut

CapCut is one of the most popular video editing tools today, especially favored by social media content creators. With a friendly and easy-to-use interface, CapCut allows users to edit videos quickly and effectively. You can upload videos, add background music, effects, and text in just a few clicks.

One of the highlights of CapCut is its rich collection of effects and filters. Users can easily find special effects to highlight their videos, from smooth transitions to unique color filters. This makes the video more vivid and attractive, attracting the attention of the audience from the first seconds.

In addition, CapCut also supports exporting videos in many different formats and high quality. This makes it easy for users to share videos on platforms such as TikTok, Instagram or YouTube without worrying about quality. With CapCut, creating professional videos becomes easier and more fun than ever.

2.2. Canva

Canva is not only a graphic design tool but also a powerful video editing platform. With thousands of video templates available, users can easily start their projects without having professional design skills. Canva offers a variety of tools to add text, images and background music to make videos lively and engaging.

One of the advantages of Canva is the ability to collaborate online. Users can invite friends or colleagues to join their projects, easily share ideas and edit videos together. This is especially useful when working in groups on communication or marketing projects.

Canva also supports exporting videos in a variety of formats, making it easy for users to share on online platforms. In addition, Canva's intuitive drag-and-drop feature makes editing quick and fun, even for beginners.

2.3. Photoshop

Photoshop, a popular image editing tool, has also expanded into video editing with its Video Timeline feature. Although not a full-fledged video editing tool, Photoshop still allows users to perform basic video edits, such as cutting, splicing, and adding special effects. This allows designers to create unique and creative videos from existing images.

One of the strengths of Photoshop is the ability to combine image and video editing. Users can easily add image layers, effects and text to videos, creating unique and impressive products. This is a great advantage for those who want to create multimedia content.

While the interface may seem a bit overwhelming for beginners, with a little practice, users will find that Photoshop offers a wide range of powerful video editing tools. Those who are familiar with Photoshop will easily be able to take advantage of these features to enhance the quality of their videos.

2.4. Adobe Premiere Pro

Adobe Premiere Pro is one of the leading professional video editing tools, widely used in the film and television industry. With a user-friendly and fully featured interface, Premiere Pro allows users to perform complex edits such as cutting, adding effects, color correction and audio processing. This helps to create high-quality videos, meeting the needs of producers and content creators.

One of the standout features of Premiere Pro is its integration with other Adobe products, such as After Effects and Photoshop. This allows users to easily switch between software and take full advantage of the editing tools. You can create animations or edit images directly in the video without having to export multiple times.

Adobe Premiere Pro also supports exporting videos in a variety of formats, from low to high resolution, making it easy for users to share videos on a variety of platforms. Although there is a bit of a learning curve, with the support of many documents and online communities, users can still quickly grasp and use this tool to create impressive products.

3. Top voice tools

3.1. Adobe Audition

Adobe Audition is a professional audio editing software that allows users to create and edit high-quality voiceovers. With a friendly and easy-to-use interface, Audition offers many powerful features such as recording, editing audio, and adding effects. This makes creating voiceovers easy and effective.

This software supports many different audio formats, allowing you to import and export files flexibly. In addition, Audition also integrates well with other software in the Adobe suite, helping users easily switch between applications to complete the final product.

With powerful audio processing capabilities, Adobe Audition is the ideal choice for anyone who needs to create professional voiceovers for videos, podcasts, or other multimedia projects.

3.2. Adobe Premiere Pro

Adobe Premiere Pro is not only a leading video editing software but also supports effective voiceover. Users can easily add voiceover to videos, edit audio and create high-quality finished products. The intuitive interface and powerful tools make it easy for users to work with multiple audio layers.

The software allows you to edit audio, adjust volume, and add sound effects to create dynamic voiceovers. You can also use the automatic audio feature to synchronize your voice with the video, saving you time and effort.

With powerful integration with other applications in the Adobe suite, Premiere Pro is an ideal tool for video producers looking to create high-quality products with perfect sound.

3.3. Veed.io

Veed.io is a versatile online tool that allows users to edit videos and voice overs with ease. With a user-friendly interface, Veed.io allows you to turn text into speech in just a few clicks, allowing content creators to quickly add voiceovers to videos without having to record audio.

The tool offers a variety of voices, from male to female, to help you choose the one that best suits your content style. Veed.io also supports multiple languages, opening up opportunities to reach a global audience.

In addition to voiceovers, Veed.io also lets you edit videos with effects, text, and images, creating engaging and professional products without any prior experience.

3.4. Capcut Pro

Capcut Pro is a powerful video editing software that features an easy-to-use voiceover feature. Users can quickly add voiceovers to their videos, choosing from a variety of voices and accents. This helps create engaging videos with more relevant and engaging narration.

Capcut Pro also offers a variety of editing tools, allowing you to cut and join videos, add effects and background music, helping to improve the quality of the final product. The simple and easy-to-use interface makes it effective for both beginners and experts.

With high-quality video output and a wide range of editing options, Capcut Pro is a great choice for anyone looking to create professional video content without investing too much time.

4. Conclusion

The future of the media and marketing industry is inseparable from the development of AI tools. In 2025, KOLs and KOCs will clearly recognize the importance of applying technology to their operations. AI tools will not only help them increase their influence but also create more creative and effective content strategies. To succeed in an increasingly digital world, mastering and using AI tools will be the key to helping KOLs/KOCs go further in their careers.