Design & Marketing: The Bridge Between Brands and Customers

Have you ever scrolled through hundreds of advertising posts but suddenly stopped because of an impressive image or an eye-catching banner? That is the power of design in marketing. A beautiful design not only attracts the eyes but also tells the brand story in a subtle and effective way.  SaDesign believes that design is not just about arranging images and colors, but it is the art of non-verbal communication between the brand and the customer.

1. The role of design in marketing

In fact, many businesses show that the correlation between business and marketing advertising always goes hand in hand. That is, a beautifully "painted" product will influence more than 50% of customer perception and 70% of customer interaction, leading to customers recognizing and remembering the company's image more.

Design in marketing is very diverse, depending on the company's purpose as well as the target audience they want to target to achieve sales, there are products such as: poster design, flyers, logos, magazines, brochures, and other publications, ....

Therefore, not every marketer needs to know everything because they are not designers, so just understanding the design field is enough to support their work.

2. What design should marketers learn?

To become a designer, it takes many years of training. For a marketer, design is only considered a supporting factor and not the main job, so just spending a short time practicing is enough to help marketers add value to their expertise.

They also just need to understand and know more about ways to create necessary products to serve advertising and communication campaigns for their company.

Below are some tips that a good marketer should learn to improve himself:

Understand and know how to use popular graphics tools such as: Photoshop, Illustrator, ...
Ability to think creatively and come up with ideas to convey the right message the company wants to convey.
The process of creating a design product.

Master the basic methods in design such as: colorway (color palette), font, shape layout and proportion, ...
Shoot, create and edit videos/clips.
Basic knowledge of digital photography - taking pictures.
In addition to marketing, people working in the following fields also need to know more about design: Journalism, television, business, PR, brand, digital and content.

3. Benefits of design in Marketing

· More opportunities      

Most employers will prioritize candidates who have design skills rather than just technical knowledge.

· Easy to work with designer      

Depending on the job position, most marketers will be responsible for design products, so if both (designer and marketer) have knowledge of design, the exchange process will be easy and quick to produce a final unified idea.

· Freedom to express ideas      

Of course, design work is the expertise of designers, but sometimes they cannot fully express the ideas of marketers. Therefore, if you know how to design, you can support designers in their work, helping the product to gradually become more complete. In addition, in case the company does not have a graphic designer in a short time, you can still take on this role to help the work progress not be interrupted.

Design is not simply a harmonious combination of images and colors, but also a bridge to convey the brand message most effectively to customers. In today's competitive market, a unique and creative design is the factor that creates a clear difference and competitive advantage for your brand.