Guide to choosing appropriate logo colors according to industry groups

You may not know it, but any element related to a business has a huge impact and impression on customers. Many people often only care about the bigger details, forgetting that sometimes customers remember them because of those small, unimportant factors. Therefore, do not ignore any detail, especially color!

The combination of colors and images to create a business logo is sometimes the factor that creates the deepest impression on customers. Therefore, successful "big guys" always focus on this detail and create default habits in the hearts of consumers. For example, when mentioning Viettel, it will be green, Vinmart is red or The Gioi Di Dong is yellow. 

To make the most of the benefits that color brings, you need to master two psychological tricks with the viewer: the message to convey and the color palette that matches that message. In this article, we have compiled the corresponding colors for each suitable field for you to choose to use.

Construction field

The message that construction companies often aim for is sustainability, creating trust and affirming professionalism. Therefore, dark blue tones such as midnight blue, oxford blue, steel blue and navy will be the most suitable. These colors can create a good impression with their prominence while still perfectly expressing the message you need to convey. 

You can also combine dark blue with bl

ue, gray or silver to show the constant innovation of the business. Be sure to use a lighter background color to best highlight the internal elements as well as other colors.

In case you are a startup company, wanting to show yourself as a dynamic and leading business, the combination of red with gray or silver is the best choice. 

Insurance business

Just like the construction industry, customer trust in the business is the message that insurance companies want to convey. Therefore, using all versions of blue will be the best choice for this field. 

In addition, you can also pay attention to some other color combinations to highlight your logo. Among them, blue and white is the most classic combination. Using all blue is the choice of leading insurance companies. If you want to stand out more, you can use dark purple or yellow or green. This combination with neutral white will create the necessary elegance and effectiveness. 

Bar, restaurant or cafe

Choosing colors for these environments will be more complicated than other areas. Therefore, you need to first identify the factors that are directly related to your customers as well as the services you provide. For example, if you are targeting the high-end segment, the combination of black and white or metallic colors is the right choice. 

In addition, the age of the customer also has a great influence on the color combination in the logo. For customers who already have families, pastel colors or soft colors such as dark brown, butter yellow, green will be most suitable as the background. On the contrary, if you are targeting younger customers, you should choose ruby ​​red, bright red, emerald green or purple. 

Cosmetics and beauty industry

Stores that focus on makeup, spas or hair salons will be in this field. You also need to determine your target customers first to choose the right color for your logo. 

If the target customers are women, pastel colo

rs combined with some outstanding colors such as ruby ​​red, sky blue, bright pink, orange will attract and make the best impression. Meanwhile, if you target male customers, cool colors such as cobalt blue, emerald green, silver will be more suitable. In addition, the combination of black and white, or gray and white gold will be suitable for stores that want to target both genders.

Physical activity area

Like the above fields, you need to specifically classify the business service activities you are aiming for to choose the most suitable logo color.

If you are focusing on a gym or a Crossfit center, you should use black combined with bright colors such as red, orange or purple. Note, do not overuse bright colors as the logo background, instead, you should use neutral colors such as black, white, gray.

For yoga, pilates or wellness studios, choose natural colors like green, brown, yellow. These colors can both inspire and increase confidence for customers. 

If you are aiming for a dance studio, you can combine bright colors like pink, purple, neon green with gentle, soft pastel colors. 

Education field

Soft and gentle colors will best express professionalism and dedication to the educational environment. You can refer to some colors such as royal blue, teal, jade green, bronze, carmine. In addition, these colors are also the perfect choice for educational centers or skill workshops. In addition, you can also combine some variations of purple such as plum, wine, mulberry to express intuition and always willing to share knowledge with learners. 

For educational centers for children, rainbow logos are the best choice. For schools that specialize in fashion, bold and bright colors such as bright red, bright orange, and fuschia are the best choices. 

Above is a summary of the colors that should be chosen for the logos of the 6 most popular fields today that Sadesign wants to share with you. Besides applying correctly and standardly, you should also flexibly choose colors to best suit the target audience and operating environment.