Facebook Ads Guide and Support Tools

1. Why do you need to run Facebook ads?

Running ads on Facebook has become an indispensable part of the marketing strategy of many businesses today. Here are the main reasons why running Facebook ads is necessary and important:

Reach a large audience: Facebook has billions of users worldwide, with a wide range of ages, genders, and interests. Businesses can easily reach a large number of potential customers without spending too much money. You can target specific audiences based on a variety of criteria, increasing your ability to reach people interested in your products or services.

High precision in targeting: The ability to precisely target by age, gender, interests, location, and behavior saves time and budget on ineffective advertising. This ensures that your message reaches the right people who are likely to become customers.

Flexible advertising costs: Facebook allows you to adjust your advertising budget according to your needs and financial capabilities. You can start with a small budget and gradually increase it as you see results. Facebook's auction system also helps optimize costs, ensuring you only pay for clicks or impressions that are truly necessary.

Directly interact with customers: Running ads on Facebook is not just about displaying messages, but also provides opportunities to directly interact with customers through comments, messages and responses. This helps build better relationships, build trust and increase brand loyalty.

Easy to track and evaluate effectiveness: Facebook provides many analytical tools and detailed reports on the effectiveness of advertising campaigns. You can track the number of clicks, conversion rates, cost per action, and many other indicators. This information helps evaluate and optimize advertising campaigns, improving the effectiveness of promoting products or services.

Increase brand awareness: Running ads on Facebook helps increase brand awareness quickly. When users see your ads regularly, they are more likely to remember your brand and products. This is important in building a long-term brand image and differentiating yourself from your competitors.

Opportunity to increase revenue by up to 200%: Many businesses have proven that running ads on Facebook can help increase revenue by up to 200% in a short period of time. By optimizing your ad campaigns and targeting the right audience, you can attract more customers and increase sales.

2. What are the forms of Facebook advertising?

Facebook is not only a social network, but also an advertising platform with many different forms to meet the diverse needs of businesses. Below are the most popular and effective forms of Facebook advertising today.

2.1 Awareness advertising

This form of advertising is primarily aimed at raising brand awareness, helping users remember your ad. Key metrics to track include cost per ad recall improvement. To optimize effectiveness, you can:

A/B Testing: Run two different ads to the same audience and compare performance.

Target Audience: Create ad groups targeting different audiences to find out which group has higher ad recall.

2.2 Traffic

Traffic campaigns aim to drive potential customers to your website, store, or app. The goal is to build relationships, not just drive immediate sales. The steps include:

Define your destination: Choose where you want to send users, whether it's a specific product page or a Messenger conversation.

Audience optimization: Facebook will automatically show your ads to people most likely to click, increasing your chances of engagement.

2.3 Interactions

This form of advertising focuses on generating engagement from your target audience. You can use it to:

Promote your Facebook event or page: Increase followers and engagement.

Boost posts: Encourage users to like, comment, or share content.

Encourage messaging: Invite customers to start a conversation via Messenger or Instagram.

2.4 Potential customers

Lead ads help you collect information from people who are likely to be interested in your product or service. Methods include:

Call: Encourage users to call to learn more.

Information form: Allows users to fill in information right in the ad.

Messaging: Lead users to a live conversation with the business.

2.5 App advertising

If you want to promote your app, app advertising is the ideal choice. There are two ways to go about it:

Find new users: Target people who are likely to download your app from the store.

Encourage existing users: Use ads to drive action from users who have already installed your app.

2.6 Sales

Sales targeting is an advertising campaign that targets customers who are likely to buy. This is a great option if you want to maximize your online sales revenue. Some ways to do this include:

Maximize sales: Target users with high conversion potential.

Increase sales via messaging: Encourage communication via WhatsApp or Messenger to complete transactions.

3. 6 simple steps to run ads on Facebook

Running ads on Facebook is one of the most effective ways to reach potential customers in the digital age. However, not everyone knows how to do it effectively. Below are 6 detailed steps to help you optimize your ads on this platform.

3.1 Step 1: Create an advertising campaign

To get started, you’ll need to go to Facebook Ads Manager. Here, you’ll choose a goal for your ad campaign. Facebook offers a variety of goals, such as increasing brand awareness, driving traffic to your website, or increasing sales. Choosing the right goal is important, as it will affect how you set up the next steps. Give your campaign a memorable name so you can track and manage it later.

3.2 Step 2: Set up ad groups

Once you’ve created your campaign, the next step is to set up your ad set. Here, you’ll define the audience you want to target. Facebook allows you to customize your target audience based on a variety of criteria, including age, gender, interests, behaviors, and geographic location. Defining the right audience will help your ads reach people who are most likely to be interested in your product or service. You’ll also want to set a budget for your ad set, which can be a daily budget or a total for the entire duration of your ad.

3.3 Step 3: Create an ad template

Now it's time to get creative! In this step, you'll design your ad copy. Facebook allows you to use a variety of formats, such as images, videos, or carousels. Make sure your copy is engaging and easy to read. Use high-quality images and short videos to grab attention. Don't forget to add a clear call-to-action (CTA), like "Shop Now" or "Learn More," to encourage users to engage with your ad.

3.4 Step 4: Publish campaign

Once everything is ready, hit the “Publish” button. Before your ad goes live, double-check all the information to make sure there are no errors. Facebook will review your ad, which can take a few hours. Wait and monitor the status of your ad in Ads Manager.

3.5 Step 5: Deposit and payment
If this is your first time running an ad, you'll need to enter your payment information. Facebook supports a variety of payment methods, including credit cards, debit cards, or PayPal. Make sure you enter the correct information, including the cardholder name, card number, expiration date, and CVV code. Select "VND" as your currency and "Vietnam" as your country to ensure your ad is activated quickly.

3.6 Step 6: Monitor and optimize

Finally, it’s essential to track and optimize your ad performance. Use key metrics like click-through rate (CTR), impressions, and conversion rate to evaluate your ads. If you find that your ads aren’t performing as well as you’d like, adjust your budget, change your audience, or experiment with different ad formats. This will help you optimize your campaign and get the best results.

4. Common mistakes when running ads

Facebook advertising has become a useful tool for many businesses, helping them reach customers effectively. However, many people encounter unfortunate mistakes in the process of setting up and implementing ads, leading to undesirable results. Below are five common mistakes that you should avoid.

4.1 Lack of call to action (CTA)

One of the biggest mistakes in ad copy is the lack of a clear call to action. No matter how appealing your product is, without a strong CTA, viewers will easily ignore your ad. Make sure your ad copy is not only informative, but also encourages users to take a specific action, such as “Buy Now” or “Sign Up for Offers.”

4.2 Choosing the wrong advertising format

Facebook offers a variety of ad formats with different functions and benefits. However, many people still do not understand the differences between them and often choose the wrong format for their goals. This not only wastes budget but also reduces the effectiveness of the ad. Research your options carefully and plan specifically to choose the format that best suits your campaign goals.

4.3 Content lacking value

Ad copy is a key factor in attracting customers. Many ads lack content, making them bland and lacking in value. To attract attention, you need to highlight product features, promotional information, or attractive prices. Make sure your content is not just an advertisement, but also a useful source of information for customers.

4.4 No testing before running

Skipping the testing phase before launching your ads is a big mistake. Testing allows you to test your ad copy and make adjustments before going live. Create at least two versions of your ad to compare and choose the best one to optimize your final results.

4.5 Choosing the wrong target audience

Choosing the right target audience is key to your advertising success. However, many people make mistakes due to lack of experience or understanding of the product and market. Thorough research and accurate target audience identification will help you optimize your advertising and achieve the desired results. Take the time to analyze and plan each step in this process.

5. Tips for running effective ads 

To improve the effectiveness of running ads on Facebook, here are some useful tips that you should apply to optimize your campaign:

5.1 Optimize ad display for mobile

In today’s technological age, mobile devices have become an essential part of our lives. Therefore, you should ensure that your ads are optimized for mobile. Research the times of day or week when Facebook traffic peaks and choose the appropriate time to run your ads. This will help you optimize your campaign and attract more viewers.

5.2 Determine the appropriate budget

When you’re first starting out, don’t rush into spending a large budget on ads. Start with a reasonable budget that fits your business’s financial capabilities. Once you see positive results from your campaign, you can gradually increase your budget, but keep the increase around 30% so as not to disrupt Facebook’s machine learning process.

5.3 Choose articles with lots of interaction

Choosing posts that have high engagement to run ads will be very effective. This not only helps you save costs but also builds trust with viewers thanks to previous positive feedback. A post with good engagement will attract more interested people.

5.4 Choose the golden time to run ads

The “golden” time frame is the time when the most users access Facebook. Take advantage of these times to run ads, to optimize the ability to reach potential customers. The ideal time frames usually fall between 7:00 – 9:00, 11:30 – 13:30, 19:00 – 21:00 and after 22:00.

5.5 Product is always the deciding factor

The quality of your product or service is a key factor that affects the effectiveness of your advertising. You need to ensure that your product meets the needs and expectations of your customers. When your product is good, you will be more confident in building a suitable and effective advertising strategy.

5.6 Splitting the advertising campaign

Splitting your budget across multiple campaigns instead of focusing on one big campaign will help you achieve greater efficiency. For example, if you have a budget of 100,000 VND per day, allocate it to 3-5 different campaigns.

You can:

Choose different target audiences: One campaign might target a younger age group, while another focuses on adults.

Vary your creative: Use different images, videos, or messages to see what engages your audience best.

By running multiple campaigns with different variations, you can increase your reach and advertising effectiveness compared to running just one campaign.

6. The most effective advertising support tool

To optimize the effectiveness of advertising campaigns, using supporting tools is very important. Below are some of the top tools to help you advertise on Facebook more effectively and intelligently.

Advertising support tools

6.1 SEMrush

SEMrush is a comprehensive platform designed to serve both SEO and advertising. This tool provides real-time advertising performance tracking, helping you adjust your budget and optimize your ad copy instantly. In particular, SEMrush allows you to analyze your target audience in detail, from which you can adjust your advertising content to best suit your customers' needs and interests. Understanding consumer trends and behaviors will help you create more engaging and effective ads.

6.2 BigSpy

BigSpy is an extremely useful ad tracking tool for those who run ads on Facebook. With BigSpy, you can track your competitors' ads and learn about their successful strategies. This tool allows you to analyze the effectiveness of your ads based on metrics such as click-through rate (CTR) and engagement, helping you assess whether your ads are actually attracting consumers' attention. This way, you can adjust your ad content to increase effectiveness and engagement.

Advertising support tools

6.3 Similarweb

Similarweb provides an overview of website traffic and how users interact with them. When applied to Facebook advertising, Similarweb helps you analyze traffic from Facebook to your website, thereby evaluating the effectiveness of your advertising campaigns. In addition, this tool also allows you to study how your competitors use Facebook to attract customers, from which you can draw valuable lessons for your advertising strategy.

6.4 KWFinder

KWFinder is a great keyword research tool that helps you discover keywords that are relevant to your industry. Finding and analyzing potential keywords not only helps you optimize your ad copy, but also creates ads that target the right audience. KWFinder allows you to track the latest search trends, helping you tailor your ad copy to your audience’s preferences.

7. Conclusion

Are you looking for a reputable address to upgrade your advertising support tools? Sadesign is the perfect solution for you. We provide many professional tools to help optimize advertising campaigns and increase customer reach.

Variety of tools : Provides accounts like Spamzilla, KWFinder, Ahrefs at reasonable prices.

Service quality : Ensure high quality service, optimize advertising campaigns.

Dedicated support : Customer support team is always ready to advise and answer questions.

Detailed instructions : Provide clear instructions for each tool.

Constantly updated : Regularly updated with new tools, ensuring you are always equipped with cutting-edge technology.

Contact Sadesign to upgrade your advertising support tools today!