What is Search Volume? The Simplest Way to Check Search Volume

In digital marketing, understanding Search Volume is a decisive factor to help you optimize your SEO strategy and increase your ability to reach your target audience. But what is Search Volume really? Why is it important? Let's explore the basic concepts and the simplest Search Volume checking tools with Sadesign in this article!

1. Introduction to Search Volume

Search Volume is a measure of how many times a keyword or phrase is searched by users on search engines like Google in a given period of time (usually monthly). Simply put, if you are doing SEO or running online advertising, understanding the Search Volume of a keyword will help you orient your content and marketing strategy more effectively.

Each keyword has a certain Search Volume, which reflects the level of user interest in that topic. Keywords with high search volumes often represent a trend or strong demand in the market, while keywords with low search volumes may indicate that the topic has not yet attracted much attention.

2. What role does Search Volume play?

2.1 Content Optimization

When you know the Search Volume of a keyword, you can create quality content that is more relevant to the needs of searchers. This not only increases traffic to your website but also improves the user experience.

2.2 Keyword planning

Understanding Search Volume helps you identify the primary and secondary keywords to focus on. From there, you can build a reasonable keyword strategy for your website, thereby optimizing your search engine rankings.

2.3 Market Trend Assessment

Search Volume also allows you to track consumer search trends over time. Changes in search volume can tell you about shifts in consumer interests and needs, helping you adjust your marketing strategy accordingly.

2.4 Optimize advertising costs

When you run online advertising, knowing the Search Volume of a keyword will help you determine a reasonable budget and optimize advertising costs. You can choose keywords with high search volume but low cost to maximize profits.

3. Search Volume Checker Tool

Accurately determining the search volume of a keyword is a key element in the search engine optimization (SEO) process. Here are 7 of the most trusted tools to check Search Volume effectively and accurately.

3.1 Google Keyword Planner

Google Keyword Planner is a free keyword analysis tool developed by Google, allowing users to look up the average monthly search volume of a keyword globally or in a specific country. In addition to providing information about Search Volume, this tool also shows the level of competition of the keyword, helping you build a more effective SEO strategy.

Advantage:

Free and Easy to Use : Google Keyword Planner doesn't require users to pay to use it, and its user-friendly interface makes it easy for beginners to pick up.

Related Keyword Suggestions : The tool provides many related keyword suggestions, helping users expand ideas for their content.

Disadvantages:

Accuracy Not Guaranteed : The data provided by the tool may not be completely accurate and may change over time.

Should only be used for initial idea generation : Google Keyword Planner is often used for idea generation, but should not be the sole tool for making final decisions.

3.2 SEMrush

SEMrush is a powerful analytics and metrics tool with a wide range of features, not just keyword research. This tool also supports competitor analysis, backlink evaluation, and many other functions, helping SEOers optimize their websites comprehensively and increase organic traffic.

Advantage:

Provides detailed data : SEMrush provides detailed information about Search Volume, competition, and related keywords.

Intuitive Interface : Easy-to-use interface helps users quickly find the information they need.

Disadvantages:

Limited Free Version : The free version of SEMrush has many limitations on features and data.

High Price : Premium packages are quite expensive, which may not be suitable for all users.

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3.3 Ahrefs

Ahrefs is one of the leading tools in the SEO field, featuring a huge database and the ability to update information continuously (every 15-30 minutes). Ahrefs provides detailed information on important indicators such as backlinks, domains, internal links, keywords and content, helping to optimize SEO efficiency for websites.

Advantage:

Provides comprehensive and detailed data : Ahrefs provides a lot of useful information, from Search Volume to keyword difficulty.

Advanced Features : This tool has many powerful features for professional users.

Disadvantages:

Complex Interface : Ahrefs' interface can be difficult to use for beginners.

High Cost : The cost of using Ahrefs can be a barrier for many users.

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3.4 Keyword Tool

Keyword Tool (or Keywordtool.io) is an effective online keyword research tool that helps find and analyze potential keywords for SEO on multiple platforms such as Google, YouTube, Amazon, and TikTok. This tool helps users optimize content with valuable suggestions.

Advantage:

Data from multiple sources : Keyword Tool provides data from multiple platforms, giving users a comprehensive view of keywords.

Rich Keyword Suggestions : The tool provides a lot of keyword suggestions, which helps you expand your content ideas.

Disadvantages:

Relative Accuracy : Data from the Keyword Tool may not be completely accurate and sometimes does not reflect actual trends.

Limited number of free keywords : The free version only allows users to access a certain number of keywords.

3.5 Similarweb

Similarweb is a powerful offline analytics tool that provides estimates of website traffic. It allows users to track metrics on their own websites as well as analyze their competitors. Similarweb's notable features include keyword research, traffic measurement, traffic source analysis, and much more.

Advantage:

Easy Competitor Analysis : Similarweb allows you to track and evaluate your competitors' metrics visually, giving you a better understanding of your position in the market.

Rich Traffic Insights : The tool provides detailed traffic source insights, helping you understand where your customers are finding your website.

Disadvantages:

Doesn't focus on detailed Search Volume data : While Similarweb provides a lot of useful information, the tool doesn't specialize in providing detailed search volume data for each keyword.

High Cost : The cost of using Similarweb can be quite high, especially for small businesses or beginners.

3.6 Spineditor

Spineditor is a unique tool, unlike other keyword analysis tools. It is mainly used to support content spinning, allowing users to convert and improve content from any website into similar articles for their website. In addition, Spineditor also provides many other useful features to support the SEO process.

Advantage:

High Accuracy : Spineditor helps to create high quality content with good accuracy, saving you time and effort in creating new content.

Rich Keyword Suggestions : This tool provides many related keyword ideas, helping you expand your content and improve SEO.

Disadvantages:

Lack of Competitor Analysis Features : Spineditor doesn't offer competitor analysis tools, which can limit your ability to optimize your SEO strategy.

Mainly Content Focused : This tool is not the best choice if you need a comprehensive keyword analysis tool.

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3.7 Rank Checker

Rank Checker is a free tool from Google that allows you to check the ranking position of a keyword in search results. Just enter the keyword you want to check, the tool will provide accurate information about the ranking position of that keyword on Google.

Advantage:

High Accuracy : Rank Checker has an accuracy of about 90% when providing keyword ranking information, helping you understand your position in the search rankings.

Provides keyword volume : In addition to checking position, the tool also provides information about keyword search volume and suggests related topics, giving you a more comprehensive view of the keyword you are tracking.

Disadvantages:

Limited Features : Compared to many other tools, Rank Checker has limited features and doesn't provide much insight into competitors or search trends.

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4. How to use Search Volume effectively

Understanding and fully exploiting the power of search volume not only helps you choose the right keywords to create attractive content but also helps you build a sophisticated and effective marketing strategy.

4.1 Explore keyword potential

When a keyword has a high search volume, it means that people are interested in that topic. Tracking the fluctuations in keyword searches will help you shape your content strategy correctly, ensuring that you are targeting topics with high potential.

If you notice a keyword is increasing in searches, this is a golden opportunity for you to expand your market and attract more potential customers. On the other hand, if the search trend is showing signs of decreasing, you should consider carefully before deciding whether to invest in that keyword or not.

4.2 Evaluate keyword competitiveness

Typically, a high search volume is accompanied by a high level of competition. This means that you will need to invest a lot of effort and resources to overcome your competitors in the industry. It is important to evaluate the quality of the websites that are ranking at the top for a particular keyword. This will help you determine your competitiveness and adjust your SEO strategy accordingly.

4.3 Traffic Estimates

Based on the average monthly search volume, you can calculate the potential traffic that keyword could bring to your site. Click-through rate (CTR) — the ratio of the number of times people click on your link to the total number of impressions — will help you evaluate the performance of your keyword.

A simple formula to estimate traffic is: Estimated Traffic = Average Number of Searches Per Month x CTR x 2

This approach will give you a clearer view of the traffic potential a keyword can bring.

4.4 Identify keyword seasonality

Some keywords only gain traction at certain times of the year. Events like New Year's Eve, major holidays, or sporting events can increase search volume for specific keywords.

For example, keywords like “Tet decorations”, “Tet food”, “Tet train tickets” or “Tet ao dai” tend to increase in search volume strongly before Tet. Recognizing this seasonality will help you plan content more flexibly and effectively, thereby optimizing your chances of reaching users at the crucial time.

5. How to use Keyword Search Volume?

Making effective use of search volume is the “golden key” to optimizing content and attracting large amounts of traffic to the website. However, it is not always possible to apply the same formula to every situation. So how to use keyword search volume reasonably?

5.1 For keywords with high search volume

When you’re working with high search volume keywords, treat them as the backbone of your content and build your articles around them. To optimize your SEO effectively, pay attention to a few key areas:

Page Title : Make sure your keywords appear in the title so Google can easily identify your content.

Meta Description : Use keywords in the meta description to attract users, encouraging them to click on your link in search results.

Subheadings (H1, H2) : Actively incorporate keywords into subheadings and into the main content. This not only optimizes SEO but also helps provide valuable information to readers.

Repetition and proper distribution of keywords across different parts of your website will increase your credibility and visibility on search engines.

5.2 For keywords with low search volume

Low-volume keywords can be incredibly valuable in your SEO strategy if used correctly. Think of them as “supporting keywords” to your main keywords, helping to reinforce and amplify the power of your content.

Low volume keywords are often less competitive, which means you have a better chance of ranking well in search engines. Furthermore, search traffic for these keywords can grow significantly over time. You can incorporate these keywords into subheadings (H2) in your content, along with your main keywords.

For example, if your main keyword is “student visa”, you can use lower volume keywords like “student visa application guide” to create supplementary content, enriching your readers’ knowledge and optimizing your chances of ranking.

6. Conclusion

Search Volume is an important factor in marketing and SEO strategies. Understanding Search Volume will help you optimize content, plan keywords, and adjust your advertising strategy effectively. Use Search Volume checking tools wisely to get the best results for your campaign!